Soöruz, the surfwear brand from La Rochelle, is now showcasing its surf wetsuit collection: The Fire Head Bamboo Flex range. These wetsuits designed for surfing in extreme winter conditions are made of bamboo fibres. A state-of-the-art material, bamboo provides the ultimate cold resistance while being eco-friendly and antibacterial.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid
Illustrator / 3D: Antoine Mairot / La Manufacture Paris
Creative Retouching / Production: MK Studio Paris
Art buyer: Jean-Luc Chirio
Soöruz, the surfwear brand from La Rochelle, is now showcasing its surf wetsuit collection: The Fire Head Bamboo Flex range. These wetsuits designed for surfing in extreme winter conditions are made of bamboo fibres. A state-of-the-art material, bamboo provides the ultimate cold resistance while being eco-friendly and antibacterial.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Alexandre Boutry
Art Director: Léna Monceau
Account managers: Patrick Lara, Laëtitia Vitalis
PR Manager: Emilie Seid
Illustrator / 3D: Antoine Mairot / La Manufacture Paris
Creative Retouching / Production: MK Studio Paris
Art buyer: Jean-Luc Chirio
Lady Carnarvon, whose home is the setting for “Downton Abbey,” is looking to profit from the show’s success with tours and souvenirs. What would Lord Grantham think?
Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. Our objective was to show reluctant consumers that the Smart is an best car for parking in the big city. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications. We involved a city-wide chain of corporate self-service cafeterias called Cafetera. There are 18 Cafeteras in Moscow’s biggest business centers (total daily audience 10 000 people), a bulls-eye hit into the target audience: upper middle class white collars. The lines in Cafeteras during lunch hours are as terrible as the parking situation around them. We noticed that just a simple 900 turn of a tray will increase the number of trays on the counter by 50%. And this is exactly how it feels to park a Smart. A simple sticker on a tray turned it into the simplest test drive ever – the effect of Smart parking is visible immediately, on the counter.
Total people reached by the message: approx. 9000 Hotline calls increase vs. planned: 186% Smart Test Drive online applications coming from Smart Twist vs. classic media ads: 26:1 ratio Total people applying for a test drive: 85 – 250% increase vs. the monthly average Conversion rate 70% – people applying for a Test Drive vs QR code readings Cafetera lines efficiency increase during the promo: 38%
(TrendHunter.com) With Father’s Day right around the corner, why not splurge a little and check out these hip motorcycles for dad, getting him one of these bad boys is something he surely won’t expect!…
Avec cette série « Ricettario : A balanced diet », l’artiste italienne Elena Mora basée à Hambourg nous propose des sculptures très amusantes composées essentiellement de nutriments équilibrés, et en équilibre. Des créations photographiées par Karsten Wegener à découvrir dans la suite de l’article.
“Defiance” é a série que é um jogo, e o jogo que é uma série do SyFy Channel. Um drama que se passa em 2046 na cidade de mesmo nome, onde a humanidade tem que lidar com a invasão de sete raças alienígenas no nosso planeta.
Dentro disso tudo, está a marca Dodge. O modelo Charger – com algumas modificações – aparece em diversos episódios, dirigido pelo protagonista Josua Nolan. É o carro que sobreviveu ao apocalipse para contar história. E além desse product placement, a montadora aproveitou o tema em um comercial.
Em 30 segundos, vemos um Dodge Charger – iniciando nos dias atuais – enfrentando diversas batalhas até 33 anos no futuro. Tudo embalado pela música “Freedom” de Anthony Hamilton e Elayna Boynton, que você conhece da trilha de “Django Livre”.
A brincadeira com o fim do mundo não é novidade no segmento. No Super Bowl de 2012, o Chevy Silverado já liderou a resistência humana.
The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment:
Transform the chemotherapy into a “Superformula.”
To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.”
An experience that went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.
An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains.
Advertising Agency: JWT, Sao Paulo, Brazil
CCO: Ricardo John
Head of Art: Fabio Simões
Creative Director: Hernan Rebalderia, Santiago Dulce
Art Director: Guilherme Sakosigue
Copywriter: Fabio Ozorio
Account Team: Luciana Rodrigues, Yves Rodrigues
Planing: Fernand Alphen, Isabella Mulholland, Stella Pirani
Media: Aline Moda, João Dabbur, André Sanchez
Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga, Luciana Del Nero
Broadcast Director: Marcia Lacaze
Art Buyer: Paula Ferrari
Graphic Producer: Flavio Schaefer, Flavio Colella
Photographer: Regis Fernandez
Animation Production Company: Vetorzero
Executive Production: Eliza Flores
Director: Andre Sernaglia
C0-Director: Marcelo Fahd
Illustration: Marcelo Fahd, Felipe Kimio, Fernando Ricciopo
Animation: Fernando Ricciopo
Pos Production – Animation: Fernando Ricciopo, Marcelo Akira
Videocase Prodction Company: HungryMan
Director: Gualter Pupo
Mounting: Ricardo Mehedff
Sound Production Company: Shuffle
Videocase – Finishing: HungryMan
Big media and new media both came out in force at Internet Week this week Check out complete video from four sessions.
Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and MTV).
Tomorrow's Media Landscape: Observer Media Group President Mike Albanese moderates a discussion with Joe Ruffolo, senior VP at ABC News Digital; Kevin Kearney, CEO and co-founder at Hard Candy Shell; Matt de Ganon, VP-mobile product and operations at Gannett; Callie Schweitzer Director of Marketing and Communications at Vox Media; and Stacy Martinet, chief marketing officer at Mashable.
Advertising Agency: TBWA, Paris, France
Account managers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Agency Producer: Carnibird
Producer: Sam Fontaine
Post-Producer: Romain Gingembre
Head of TV: Maxime Boiron
Director: Daniel Perez
Chief cameraman: Steeven Petiteville
Production manager: Thomas Lepeutrec
Stylist: Agathe Wesolek
Editor: Bruno Tracq
Flame Artist: Vincent Heine
After Effect: Cedric Morellon
Music: RZA & The Black Keys ‘The Baddest Man Alive’
Sound Production: Else
Sound producer: Valery Pellegrini
Sound designer: Anais Khout
While this Pure Storage video follows Dollar Shave Club fairly closely, it’s really two minutes of waiting for something that’s actually funny to happen. Sadly, it never really happens. Which doesn’t necessarily make it bad. It’s just not as good as it could be. Capiche?
(TrendHunter.com) The French furniture design company MeaMea has created a coffee table that’s filled with plant life. MeaMea specializes in plant-infused furniture, like plant walls for example. This fantastic…
Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line.
Those who don’t listen to the woman in the ad and hit “skip ad” are shown a scene that results in suicide. Those who don’t click “skip ad” and listen to the woman’s story get thanked by the woman and are shown the recruitment message.
t’s an interesting approach both for the use of the “skip ad” feature and for its commentary on today’s world where everyone is in a rush and doesn’t care about the well being of others.
Of course, we can’t really conclude that people who don’t skip the ad will be good prevention line listeners or that people who do skip the ad won’t be but we do like the analogy Publicis used.
We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
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