(TrendHunter.com) Launching in June 2013, the MAC ‘All About Orange’ collection revives a 60s mod inspiration for the cosmetic brand’s loyal followers. Focusing on a citrus themed color story, this…
Secret 7, projeto de arte que envolve grandes artistas criando capas de disco de vinil (7”), cuja venda serve para arrecadar dinheiro para a instituição Art Against Knives, abre as portas de sua exposição no Downstairs At Mother em Londres.
O projeto, que está em seu segundo ano (em 2012 foram arrecadados mais de £33 mil), funciona assim: sete faixas de sete músicos/bandas ganham 100 unidades em vinil, produzidos pela The Vinyl Factory. Depois disso, artistas do mundo todo são convidados a criarem um design para a capa de cada um dos 700 vinis.
Veja como foi em 2012:
O resultado são 700 capas diferentes, criadas por mais de 500 artistas. Depois da exposição, os vinis são colocados à venda, cada um vendido às cegas (ou seja, você não sabe quem criou cada capa e que música irá ouvir até comprar e receber em casa), custando £40 cada.
As sete faixas usadas são: “Bennie & The Jets” do Elton John, “Better Off” de Haim, “Still Love Me” da Jessie Ware, “The Beast” da Laura Marling, “The Don” do Nas, “Rider On The Wheel” do Nick Drake e “Harder Than You Think” do Public Enemy.
As criações podem ser vistas no site dedicado ao projeto. As vendas estarão disponíveis no Art Against Knives, a partir do dia 20 de Abril.
Post originalmente publicado no Brainstorm #9
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InsideClimate News, which won the Pulitzer for national reporting, exemplifies a new breed of news organization that depends on donations.
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Na Semana de Design de Milão deste ano, que está rolando esta semana, Heineken introduziu a “cerveja inteligente”, uma garrafa que interage com as outras, com o ambiente e com as pessoas ao redor.
O projeto, chamado Heineken Ignite, é resultado de investimento da marca em pesquisa por tecnologia e design pioneiros para criar novas formas de experimentar o produto e a marca.
A garrafa interativa usa microsensores e tecnologia wifi para detectar quando as pessoas estão batendo as garrafas umas nas outras, brindando. Ela também reage quando uma pessoa toma um gole, respondendo à música ambiente.
Com a ajuda de LEDs, microprocessadores e acelerômetros, esses movimentos fazem com que as luzes da garrafa se acendam e pisquem.
Os efeitos também podem ser ativados remotamente, tornam-se compatíveis à softwares abertos e podendo ser sincronizados, por exemplo, às batidas da música que está tocando no ambiente.
O projeto abraça a cultura da balada, tornando a experiência com a marca mais próxima da vida de cada um e o ato de beber da garrafa uma brincadeira divertida.
Post originalmente publicado no Brainstorm #9
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Em ritmo de filme de suspense, a IKEA saúda a primavera no Hemisfério Norte incentivando os ingleses a renovar a decoração do quintal. Ameaçados pelas mudanças, os anões de jardim se rebelam e decidem declarar guerra aos donos da casa. Começa, então, a batalha entre gnomos e humanos orquestrada de maneira genial pela Mother London.
O comercial faz parte da campanha Make More of Your Garden e apresenta os produtos da IKEA não apenas como belos e práticos objetos de decoração, mas também ótimas armas de defesa em uma possível invasão de anões de jardim…
A produção da Biscuit Filmworks também merece créditos prelo filme que, além de divertido, é cheio de referências cinematográficas – e não estamos falando de O Fabuloso Destino de Amelie Poulain.
E caso você esteja reconhecendo a música, sim, é uma versão de Time for Change, do Mötley Crue, com arranjo de Tom Player e execução da Palace of Budapest Philharmonic Orchestra e The Heritage Singers.
Post originalmente publicado no Brainstorm #9
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Para promover o novo 208, a Peugeot convocou os clássicos personagens da animação “Corrida Maluca”, da Hanna-Barbera. Se você tem mais de 30 anos na cara, assistiu muito que eu sei.
Penélope Charmosa, Dick Vigarista, Muttley e outros personagens ganham vida para destacar a assinatura “Dentro dele é outro mundo”, mostrando o 208 como uma tranquilidade no meio da disputa do trânsito urbano.
Filmado na Espanha, o comercial foi dirigido por Antoine Bardou-Jacquet e pela produtora inglesa Partizan. A campanha também conta com mídia impressa, e o comercial estreia na televisão amanhã, durante o intervalo do Jornal Nacional.
Um trabalho incrível e divertido no meio de tantas obviedades do setor automotivo brasileiro nos últimos tempos.
A criação é da Y&R.
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Ad Age’s fourth annual Viral Video Awards honors the branded content that people choose to watch. This year we had a strong pack led by video marketer of the year, Samsung, which established itself last year as a best-in-class tech marketer, and agency of the year, Wieden & Kennedy Portland, which landed more different brands on the Viral Chart more times than any other agency.
The most-watched single campaign was easily Red Bull’s “Stratos,” which redefined branded entertainment and event marketing.
Handed out at Ad Age’s Digital Conference in New York Tuesday night, the VVA’s celebrate great brand storytelling in a variety of different forms, from Expedia’s moving “Find Your Understanding” to Liquid Plumr’s comedic “Double Impact,” both chosen by audience vote.
(TrendHunter.com) David Joseph Perez lenses the Ones 2 Watch ‘Happy Go Lucky’ fashion story. The photographer captures model Gwen Lu as she poses streetside amidst an urban backdrop. The Major NY face is…
The new media and entertainment company of News Corporation will be called 21st Century Fox.
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In order to promote Audi’s fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad’s feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
CCO: Marcello Serpa
ECD: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Andre Sallowicz, Denis Peralta
Editor: Filipe Medici, Rodrigo Resende
Programming: The Goodfellas
Technology Director: Fernando Boniotti
Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes
Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri
Approval: Leandro Radomile
(TrendHunter.com) Frederik Meijnen and Tino Thielens star in the ‘Homo Ludens’ Elle Netherlands editorial. The Major Paris faces are captured by the lens of photographer Wendelien Daan while posing in a…
Mr. Summerall was a place-kicker who later went on to a career in broadcasting, forming a famous team with John Madden.
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An NBC special report drew the most viewers, but all cable news channels reported a spike in audiences.
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Facebook is going all-in for its first ad push with TV spots that launched during March Madness championship games — but also with a heavy dose of Facebook marketing to practice what it preaches.
“We get to be our own client,” said Rebecca Van Dyck, Facebook’s head of consumer marketing, speaking at Ad Age’s Digital Conference. “We are going through all the same things that you guys are.”
The product being pitched to consumers is Facebook Home, the Android app unveiled earlier this month that essentially lets the social network take over people’s phones, primarily through a feature called “Cover Feed” that deploys a constantly changing stream of Facebook content to the phone’s home and lock screens. Home can also come preloaded on the new HTC First device.
(TrendHunter.com) The Audi Motorrad concept design looks sharp and futuristic. The first descriptor can almost be taken literally as the seat juts out like a blade or shard of glass. The futuristic elements are…
One explanation for declining movie attendance this year is the absence of family-friendly fare.
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La réalisatrice Emily Kai Bock a signé pour Majical Cloudz, le clip du morceau « Childhood’s End ». Dans ce morceau issu du projet du québécois Devon Welsh, son père, l’acteur Kenneth Welsh ayant joué dans la série Twin Peaks illustre avec beauté et tristesse la solitude. Une magnifique création en noir et blanc.
The Boston massacre has rendered visible the big black hole at the heart of the United States of America.
Who did this and why?
Was it al Qaeda delivering blowback for American drone attacks and Guantanamo torture? Or was it a Timothy McVeigh type homegrown terrorist making a grand gesture about gun control on Tax Day? Or was it a random school shooter type attack by a lone wolf suffering from psychosis?
The fact that no one has taken responsibility only increases our collective uncertainty and anxiety. We’ve seen this before. When will it end? Is a call for retribution President Obama’s only response?
There is a crisis in America. A crisis of ethics and a crisis of imagination and, above all, a crisis of leadership.
When will an American leader step forward with a vision that can end the senseless, escalating violence? A violence that is spiraling into the undoing of our once great nation.
Sign the petition asking President Obama to dig deeper and come up with new domestic and geopolitical visions for our future at whitehouse.gov.
Read more on Adbusters.org
Wolff has spent 74 years in sports broadcasting and donated about 1,400 audio and video recordings to the Library of Congress.
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Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Jason Komulainen
Associate Creative Director / Copywriter: Ken Hines
Designer / Art Director: Matt Wojtysiak
Strategic Planner: Geoff Sheldon
Group Account Director: Ian Davidson
Account Director: Leslie Hodgin
Project Manager: Jodie Ballard
Agency Executive Producer: Brett Alexander
Agency Broadcast Producer: Meredith Witte
Agency Junior Producer: Kelly Sutton
Animation / Production Company: Buck
Executive Creative Director: Orion Tait
Associate Creative Director: Yker Moreno
Executive Producer: Anne Skopas
Producer: Billy Mack
Art Direction: Yker Moreno
Designers: Yker Moreno, Justin Lawes, Andrew Zimbelman, Evan Anthony, Nicolo Bianchino
Animation: Justin Lawes, Andrew Zimbelman, Michael Russo, Chris Phillips, Nicolo Bianchino, Kyle Strope, Freddy Arenas, Marcin Zeglinski, Evan Anthony, Sander Van Dijk
Colorist: Seth Ricart
Audio Post Company: Rainmaker
Engineer: Jeff McManus
Mixer: Jeff McManus
Music: HUM Santa
Composers / Arrangers: Lindsay Marcus, Jeffery Koz
Sound Design Company: Kickstand
Sound Designer: Kim Christensen
Voiceover talent: Stephen Dorff
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
