Today, we are all in the same team
Boston 04.15.2013
Nike, Puma, New Balance, Adidas
Advertising Agency: Fast Mood, Paris, France
Creative Directors: Anthony Marques, Chloé Roux
Art Director: Chloé Roux
Copywriter: Anthony Marques
Published: April 2013
Google Creative Lab is the modern best-case scenario of a brand development think tank. The concept is simple: put a bunch of smart people together and separate them from the daily trappings of focusing on generating revenue, selling product or any sort of administrative challenges. Their uncluttered minds can be free to explore non-traditional concepts and discover new ways to think and execute creatively.
Usually, only the best and brightest are selected for the creative think tank, and some people take most of their careers to get there. If your company can afford it — and if you can get the gig — being a part of a think tank is great work. Being able to step outside the daily demands of your business can be a wonderful thing — most recently demonstrated by Google Creative Lab Chief Creative Officer Robert Wong, who gave a rare look inside his operation at Ad Age’s Digital Conference this week.
In the course of his presentation, Mr. Wong offered plenty of tidbits that only apply to companies with unlimited budgets and time on their hands. My favorite was the artful execution of calling up Ridley Scott to help vet a creative idea; some of us might have a little trouble getting Ridley on the phone right away.
The question is, do you want to be? Courtesy of the Art Director’s Club and Portfolio Night 11 cohorts Julie Matheny, Scott Blew, and Ivan Cash, Couchella is presumably the cheaper, safer, blander, less drug-induced, less celeb-infested, and sillier version of the Coachella music festival. Couchella’s site promotes the cyber event as an exposure outlet for musicians on the rise, but really, it’s offering itself as a curated YouTube channel of Internet music videos. Is that any different from the actual YouTube? Probably not.
If you are interested in attending (watching) online music videos in a controlled environment, you can stream Couchella live starting at noon on April 23. Bands can be nominated on the event homepage. And if you get bored of watching random music videos, you can always close your Chrome tab and go back to YouTube to watch music videos you already like.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Located on West Broadway in the Soho district of Manhattan, the Aksel Paris store is used for selling custom shirts during the day and is an art gallery in the evening.
The company has flexibility…
Um experimento da marca de camisinhas Durex, na Austrália, criou a primeira lingerie vibratória mobile que se tem notícia. A Fundawear é controlada via aplicativo no smartphone, e o toque nos botões ativa sensores instalados nas peças de roupa íntima.
A Durex chama sua invenção de “o futuro das preliminares”, destinada a casais separados pela distância (geográfica, não emocional). Porém, se tem gente que conversa pelo celular/computador estando na mesma casa/escritório, não é difícil imaginar gente querendo fazer todo o resto via app.
A Fundawear não esta à venda, mas uma promoção no Facebook da marca promete premiar os participantes com a inovação. Nos vídeos abaixo, a Durex detalha a tecnologia por trás do projeto.
Post originalmente publicado no Brainstorm #9
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Interpublic Group of Cos. on Friday reported that its first-quarter net loss widened to $59.2 million, compared to $45.9 million one year ago.
The loss is in part attributable to operating expenses at the company — which is the parent of global networks McCann and DraftFCB, and domestic shops such as Deutsch, Mullen and the Martin Agency.
Revenue was up, however. Organic revenue increased 2.3% from the year-prior period. Nomura Securities called that “nicely ahead of expectations.” Total revenue grew 2.4% to $1.54 billion, thanks to growth in international regions. Latin America, which was up 8.8% the company said, and the U.K. was up 10.5%. Total international revenue rose 3.4% while U.S. revenue increased 1.7%. The U.S. reported 0.5% organic growth.
(TrendHunter.com) The Corey Fall 2013 Collection is full of bohemian pieces with edge that are perfect for young females. From elegantly patterned jumpsuits to edgy caped ensembles, this collection is daring and brave….
Evian is bringing back the dancing tots. “Baby & Me,” a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him. When he finds a full-length mirror, he starts dancing, and so does the baby. Other passersby find the same thing happening to them, leading to a full-blown dance routine, set to “Here Comes the Hotstepper,” which was remixed for the brand by artist Yuksek. Directorial duo “We Are From LA” shot the film.
The global brand campaign will include an outdoor/poster element that will feature portraits of adults and their baby versions facing each other, displayed in train stations and Metro platforms.
An app, “Baby & Me,” created by the agency in collaboration with production company B-Reel, will be available starting mid-May, and will use facial recognition technology to transform uploaded pictures of adults into “baby versions.”
Voici la dernière vidéo produite par Ole Salomonsen consacrée au phénomène des aurores boréales. Mixant intelligemment des images en technique « time-lapse » et d’autres à vitesse réelle, cette création Polar Spirits nous dévoile de superbes images prises en Norvège. A découvrir en vidéo dans la suite.
(TrendHunter.com) This food bikini from Top Shop is great to sizzle in at the beach. Just be warned that you may attract a lot of more attention than you could ever anticipate. Both men and women—and maybe even…
A disproportionate number of car ads—usually unapproved, never officially released, sometimes ultimately revealed as hoaxes—have focused on suicide. Inhaling car-exhaust fumes has been the most popular method of attempted demise in these spots, with such efforts failing because the vehicles involved are low-emission models. That's the joke. I use the term loosely. Hyundai joins the dead pool with this apparently European commercial for its iX35 "100 percent water-emissions" model. The clip shows a middle-aged guy trying unsuccessfully to off himself in his garage. It's getting popular online. Neither Hyundai nor ad agency Innocean responded to queries. The creative approach is similar to earlier spots for other nameplates, notably Citroen and Audi. The death-wish commercials featuring those cars are superior, with Citroen's use of stylish dark humor really bringing the suicide theme to life. As for Hyundai, well, personally I wouldn't be caught dead in one.
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(TrendHunter.com) If you love to bake (and get baked), this delicious recipe for cannabis cupcakes is a must try. What better time to test out these gourmet weed desserts than on the glorious day know as 4/20?…
We’ve been getting a few tips on the Spy line that Ricardo Viramontes and Hector Muelas, who have each spent nearly a year as creative directors at B-Reel, have been lured away by TBWA\Media Arts Lab to, you guessed it, work on Apple. Since\MAL is like Area 51 considering its Apple tie-in, TBWA would not comment on the hirings, but prior to their work at B-Reel, Viramontes served as an art director for four-plus years at W+K New York on accounts including Jordan Brand and has also worked at the likes of CAA (you surely remember this) and BSSP.
Muelas, meanwhile, also worked at CAA on the same campaign among other things as well as W+K Amsterdam on accounts including Nike and Coca-Cola. We’ll let you know if and when Tim Cook & Co. or those on the agency level remove the leash and reveals more specifics.
New Career Opportunities Daily: The best jobs in media.
Voici la nouvelle version de la Lamborghini intitulée Aventador, LP720-4 50 Anniversario Edition qui sera présentée au Shanghai Motor Show. Alliant beauté et performances, ce modèle imaginé pour célébrer les 50 ans du constructeur italien sera limitée à 100 exemplaires. Plus d’images dans la suite de l’article
It's nice to see Iggy Pop taking a break from lending his music to cruise lines and starring in car-insurance ads to promote something a bit more relevant: his upcoming album, Ready to Die. In the clip below, Iggy mocks his sell-out stature by moaning about the perils of being shackled to a major label. Then we get to see that, shockingly enough, life doesn't get considerably more rewarding when he starts working with a label "from Mississippi or somewhere." It's a pretty endearing spot, one that might not make up for all the rocker's other advertising exploits, but at least makes me curious to know what he's up to these days music-wise. Via Yahoo Music.
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Os anos 1960 foram marcados pelos tons psicodélicos em roupas, objetos de decoração, na arte e no design em geral. Nos anos 1970, vieram os tons terrosos, substituídos pelas cores vibrantes que marcaram os anos 1980. As décadas de 1990 e 2000 foram períodos marcados por nuances e cores expressivas. Em resumo, é isso o que mostra o infográfico que a Pantone criou para celebrar seus 50 anos, mostrando como as cores marcaram cada década.
O infográfico também mostra as cores que dominaram as mídias sociais em 2012 – vermelho, azul e verde -, como elas são utilizadas em alguns dos logos mais famosos do mundo e explica um pouco sobre a Cor do Ano, determinada por especialistas da Pantone desde 2000.
Enfim, é um material de referência interessante.
Post originalmente publicado no Brainstorm #9
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Madwomen, an agency specialising in advertising to women, has produced a party political broadcast for the Green Party as its first TV spot.
Starbucks is to begin offering discounts to customers who use an environmentally-friendly reusable cup, in its latest effort to improve its reputation in the wake of its UK tax controversy.
(TrendHunter.com) If you find it hard cutting vegetables to your exact liking, then these spiralling veggie slicers will make adding healthy ingredients to your meals super practical and convenient.
Cutting…
Forward, WPP’s content marketing agency, has rebranded as Forward Worldwide and hired Dawn Alford as its editorial director and Natasha Jackson as digital director.
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