Hasta La Creative!

“If you could give one piece of advice to your childhood self, what would it be?” That’s one of the prevalent question being asked by artist/filmmaker Ivan Cash and his crew at Cash Studios, who were commissioned by cosmetics giant L’Oreal of all brands to make “a film about inspiration.” Rather than create an actual original film, though, Cash, the man who once told us that “reality is malleable,” to “stop making ads” and who was also a collaborator on the Couchella project from last year , turned his lens on the citizens of San Francisco to see what inspires them. As you’d expect, the four-minute film above features random strangers ranging from street musicians to former basketball coaches in SF sharing their thoughts on the aforementioned question or others like “What’s your greatest struggle?” and “what does inspiration mean to you?”

The New Age-y music combined with the people of San Francisco and the city scenery make for a very “Deep Thoughts by Jack Handey”-esque effort, but what the hell, we could all perhaps use a little life-affirming insight from time to time. Of course, this type of project where Cash turns his camera on the people is nothing new for the man, as this SF project follows up his film from last year in NYC, where he asked people what the “Last Photo” on their phone was. While different in concept and tone  of course, Cash’s two efforts on two coasts follow the same basic template and leave us wondering if his next short film will do the same and take somewhere in between. Guess we’ll have to wait and see. Credits after the jump.

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San Francisco-based interactive artist, independent creative and Miami Ad School SF instructor Ivan Cash (who you may remember from his October talk “Reality is Malleable”) went around New York asking strangers what the last photo on their phone was, and its backstory, for a project called “Last Photo – New York.” The results are sometimes surprising, and often reveal a lot about the personalities behind the photos. It makes for an interesting look at the the citizens of the Big Apple (kind of like Humans of New York) and peoples’ relationships with their camera phones.

Some highlights include a photo of cat shit, a dude playing Guitar Hero naked while lying on a bean bag, a broken lamp and a duct-taped gingerbread house. “Last Photo – New York” is also probably the only place you’ll hear, “I’m over there with the cucumber water and all of that shit” — which is something I wish I heard more often.

“Last Photo – New York” is part of an ongoing series that also includes Los Angeles and San Francisco. We’re just glad Cash didn’t talk to Anthony Weiner. You can check out his “Last Photo- LA” installment after the jump.

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We believe the Vimeo head sums it all up, but here we have a recent speech from Ivan Cash, the self-proclaimed “interactive artist” and co-conspirator behind projects like “Couchella.” If you have 35 minutes to spare, and can handle mentions of Urban Outfitters among other things, feel free to indulge your lunch break with this speech from Cash, who tells us that ads aren’t the key to success in the ad biz; personal projects are. Yep, it’s self-promotional and possible a little douchey, but can’t say the idea of side efforts from agency folks haven’t intrigued us in the past. Give it a whirl if you will.

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