General Motors, which made headlines in May 2012 when it stopped running paid advertising on Facebook, said on Tuesday that it had begun a test program of paid ads on facebook.com aimed at consumers who check Facebook on their mobile devices.
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A weekly summary of world events and news broadcast by Finnish state radio in classical Latin has helped bring together fans of the ancient tongue.
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We needed to do something to get everyone’s attention, to tell them “Hey, we’re here!”. Being disabled with Parkinson’s disease is not of interest to anyone, being an ex-werewolf is.
Advertising Agency: GettingBetter Creative Studio, Alicante, Spain
Creative Directors / Copywriters: Juan Morales, Noël Lang
Art Director / Illustrator: Fernando Beresaluze
Production: Kamestudio
Direction: David Valero
Photo Direction: Miguel Esteve
Published: April 2013
End this fight.
Advertising Agency: Fábrica, São Paulo, Brazil
Creative Director: Daniel Santander
Art Director / Photographer: Rafael Rosa
Copywriters: Gabriel Ceballos, Érica Igue
Published: January 2013
End this fight.
Advertising Agency: Fábrica, São Paulo, Brazil
Creative Director: Daniel Santander
Art Director / Photographer: Rafael Rosa
Copywriters: Gabriel Ceballos, Érica Igue
Published: January 2013
Découverte de Storyboard, projet éditorial signé par Tumblr, qui nous propose une belle vidéo « Coffee Art Portraiture » consacrée à Mike Breach, barrista possédant un talent incroyable pour le Latte Art, cette technique permettant de créer des dessins avec de la mousse de lait sur du café. Plus dans la suite.
When your shoes come home, they don’t come alone. Keep them clean.
Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Madhuri Mhatre, Prasad Rao
Copywriters: Simran Wadhwa, Sanju Aiyar
Published: September 2012
When your shoes come home, they don’t come alone. Keep them clean.
Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Madhuri Mhatre, Prasad Rao
Copywriters: Simran Wadhwa, Sanju Aiyar
Published: September 2012
ANDREW MILLS
It could be the first stirrings of the world’s immune system against a fatal malady … India halted big pharma’s global metastasis in a ruling against patent renewal.
Getting medicine to the poor isn’t just a distribution problem, it’s a profit war.
For too long Big pharma’s hid under the banner of health and innovation while funding billion dollar advertisements, elite salaries and rampant patent evergreening through minute alterations of existing drugs – effectively marketing both the illness and the cure.
John McMurtry, a philosophy professor at the University of Guelph, argues that recognizing the disease agent is the first step to shrinking a malign growth. “On the macro-level of carcinogenic invasion,” he writes in the Canadian Center for Policy Alternatives Monitor, “effective response now minimally require a global determination to resist, regulate and beat back the lethal, uncontrolled growth and metastasis of cancerous capitalism.”
Vigor returns slowly as research and health become more valuable than fourth quarter gains, as governments, researchers, and doctors reclaim medicine from the grip of profiteers.
With India freed from corpo-control, awakened courts worldwide could follow the resistance against big pharma’s malignant enterprise.
Read more on Adbusters.org
Eleven months after a very public divorce, General Motors is reconciling with Facebook.
GM has confirmed to Ad Age that it is back in the fold as a Facebook advertiser. Thus ends a bizarre chapter in which GM, the second-largest U.S. marketer publicly eschewed the social network’s ad products three days before its hotly anticipated initial public offering. Paid advertising makes up the lion’s share of Facebook revenue.*
“Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its ‘Find New Roads’ campaign,” said Chris Perry, VP-U.S. Chevrolet marketing. “Today, Chevrolet is launching an industry-first, ‘mobile-only’ pilot campaign for the Chevrolet Sonic that utilizes newly available targeting and measurement capabilities on Facebook.”
With 23.4 million viewers, the N.C.A.A. game Monday night improved by 12 percent over last year’s game and had the highest audience total in 19 years.
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(TrendHunter.com) ‘Mad Men’ is back and with it comes a lot more 60s-inspired fashion, especially when it comes to Megan Draper, which the Rika Magazine April 2013 editorial embraces beautifully….
Advertising Agency: Fábrica, São Paulo, Brasil
Creative Director: Daniel Santander
Art Director: Rafael Rosa
Copywriter: Gabriel Ceballos, Érica Igue
Photographer: Rafael Rosa
Largest Volkswagen Dealer makes a tribute on the 60th anniversary of the company in Brazil. The newspaper and magazine ad, created by 11:21 Rio de Janeiro, makes a joke with both the new and the old Beetle, first car from VW produced in Brazil: “It all began with the Beetle. 60 years have passed and much evolved, until we got to the beetle”.
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Art Director: Leandro Barbosa
Copyrihter: Gustavo Bastos
Creative Director: Gustavo Bastos
Account Supervisor: Rodrigo Lagrotta
Media Supervisor: Bianca Brandão
Aproved By: Ely Braz, Sérgio Rangel, Roberto Faria
Depois de patinar por um tempo, tentando repetir o sucesso alcançado em 2010, a Old Spice apresenta uma excelente nova campanha.
A marca promove dessa vez um sabonete, e adota um tom de paródia aos comerciais do segmento que muito já vimos por aí. O surrealismo lembra as boas campanhas argentinas dos últimos anos, mas com originalidade no texto e na apresentação.
No primeiro, acima, o sabonete sai de dentro de uma bola de basquete, que é na verdade uma melancia. A música pergunta se é pra tomar banho ou pra comer, um questionamento fundamental nesses tempos de sabonete sabor frutas, com aveia e outros alimentos.
O segundo filme, abaixo, leva ao extremo a proposta de um dia refrescante. Definitivamente, talvez você não queria conviver com essa sensação o tempo todo.
A criação é da Wieden + Kennedy.
Post originalmente publicado no Brainstorm #9
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In the zeitgeist of diet advertising, the work is pretty much confined to two general themes. Either a big name to B-list celebrity miraculously slims down and gets a new lease on life (with not an expensive trainer in sight), or a dieter looks to improve her overall being with a new dedication to health and clean living. But now, Unilever’s Slim-Fast has a new take on shedding weight — telling the truth.
The new “Get What You Want” campaign out of The Bull-White House tackles the subject of dieting with racy candor, via a series of provocative print ads and online videos in which women disclose their real motives for wanting to drop pounds — from wanting to look fabulous (again) when they’re doing the reverse cowgirl, to wanting to look sexy not just with their skinny jeans on, but with them off.
The idea would be to build on the success of the Game Show Network’s “American Bible Challenge.”
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A terceira temporada de “The Walking Dead” chegou ao fim, e o estúdio Stargate revela o fundamental trabalho de efeitos especiais em diversas cenas.
Segundo a empresa, essa foi a temporada das decapitações. Na série da AMC, a Stargate atua em conjunto com a KNB EFX, especializada em maquiagem.
E claro, o vídeo vem cheio de spoilers.
Post originalmente publicado no Brainstorm #9
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As it increasingly faces pure-play digital shops in new business pitches, Havas Worldwide is beefing up its credentials with the hire of Sean Lyons, who had been at R/GA for nearly a decade.
Mr. Lyons most recently served as SVP-operations and business planning at R/GA, and before that he managed the global Nike account across the network, and worked with the athletic giant on digital strategies and campaigns. His resume also includes the building of big, scalable platforms such as NikeiD and Nike+.
The recruitment of Mr. Lyons is part of a wave of changes being made under Havas Worldwide’s new leader Andrew Benett — who took over after three years as CEO at micronetwork Arnold — since being installed as global president in January. It’s the second senior exec Mr. Benett has poached from R/GA; the agency last week announced the hire of Vin Farrell as global chief content officer. He had been the Interpublic Group of Cos.’ shop’s SVP-creative operations.
Carl's Jr.'s notorious Memphis BBQ Burger commercial, which features two half-dressed women fighting over pulled pork on a cheeseburger—aka, "barbecue's best pair"—recently arrived in New Zealand. It was promptly banned there, however, for running afoul of two of the country's advertising rules—prohibiting the use of sex appeal in an exploitative and degrading manner, and the use of sex to sell an unrelated product. (Are there any Carl's Jr. ads that New Zealand doesn't ban?) In response to this particular censure, Carl's Jr. decided to describe the TV spot in a radio ad—which, left to the listener's imagination, is perhaps as suggestive as the TV spot. (Special Group did the radio work; 72andSunny did the TV.) It's not a bad use of radio, which is sometimes said to be the most visual medium. Of course, the radio spots will probably be banned soon, too. Via The Ethical Adman.
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