Hasta La Creative!

Timothy F. Geithner, the former Treasury secretary, will write the book for Crown Books, a Random House imprint.

The nearly 200 employees who’d been hired by Goodby Silverstein & Partners to work on the General Motors business have a big decision to make: should they go to work for McCann, to which the Chevy account will be transitioning over the next few weeks, or take their talents to a new shop?

GM today made official the news Ad Age broke on March 8 of talks between the carmaker and Commonwealth execs to remove Omnicom Group’s GSP from the equation and put Interpublic Group of Cos.’ McCann in the driver’s seat at the agency.

The move gives McCann global ad responsibilities for Chevy. When Ad Age originally reported the news, GSP Founder Jeff Goodby told Ad Age he hadn’t been made aware by GM Interim CMO Alan Batey that any of those discussions were taking place. That changed rapidly as the news began spreading like wildfire in Detroit. The agencies have since been in a holding pattern waiting for the automaker to publicly address the changes.

Continue reading at AdAge.com

The weekly newspaper failed to attract sufficient advertising to continue publishing.

Em uma campanha para a China, a Nike mostra os sonhos de um jovem jogador de basquete serem realizados. Segundo a mensagem da marca, ele pode conseguir tudo apenas com uma bola e um par de tênis. Da Nike, claro.

Apesar de não original, o roteiro é empolgante, com uma ponta do astro Kobe Bryant. Porém, o destaque mesmo fica pra produção da Imperial Woodpecker, com pós da Carbon VFX e The Mill.

A criação é Wieden + Kennedy de Xangai.

Post originalmente publicado no Brainstorm #9
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It says something about banner ads that the best ones—with a few exceptions, like this and this—are the ones that are laughably, shareably bad. You've seen them. And now Old Spice is parodying them. Or rather, its new marketing chief, Mr. Wolfdog, is parodying them. He posted the five banners below to his Tumblr today, with the same note on each: "I have achieved another mountain of a business achievement. I have made effective banner ads." Wolfdog may be a shameless, talentless moron, but he's not wrong—and in that sense, he may be the most hilariously prototypical CMO ever. Since introducing himself to the world on Monday, Wolfdog—the marketing brains behind the Old Spice Wild Collection "smell products" (influenced maybe a little by Wieden + Kennedy)—has been busy all over the Internet. He's posted more YouTube videos; made a Pinterest page, Vine videos and an album of inspirational business music; hosted Google+ Hangouts with his Twitter followers; posted a toll-free number (866-695-2407) to help those who need to look busy at work; played Call of Duty: Black Ops II on Xbox Live; made animated GIFs; and whipped up websites like worldsbiggestchart.com. In short, he's done everything (and much more) that a marketing director should do in social media—while inherently poking fun at how hollow and rote and mindless it all is. Which of course is what makes it actually amusing and worthwhile. Such self-referential anti-advertising could feel overly cynical, but here it rises above—as usual for this agency and client—by the quality of the writing.

Quem usa sapato é chato, quem usa tênis é legal. Essa é simples mensagem do novo comercial da Converse.

Tênis faz você pegar alguém no supermercado, quebras coisas (ossos, por exemplo), e viver a vida se jogando de precipícios sem motivo aparente. Quem usa sapato sai pra correr de manhã, quem usa tênis chega em casa de manhã.

É todo aquele papo descolado de marcas do gênero, mas que fala bem ao público-alvo. Como trilha sonora, “Modern Art” do Black Lips.

A criação da Anomaly.

Post originalmente publicado no Brainstorm #9
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I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service business, but in the end, I trust my judgment most of all.

Which is why I’m a little wary of this Ad Age story which suggests CMOs are launching a private rating service for agencies.

The CMO Club, a group of 700 heads of marketing, has launched what it dubs a private “vendor rating program” for the purpose of allowing marketers to share recommendations on vendors across 18 product and service categories, which includes everything from creative and media agencies to mobile and analytics firms.

According to CMO Club founder and president Peter Krainik, he often witnessed chief marketers swapping recommendations informally at the club’s dinners and events. “This is us helping people behind closed doors,” Mr. Krainik said of the new program. “We’re connecting people, that’s what the club is all about.”

I’m not privy to the clubby network of CMOs, but what we do know about CMOs is that they tend to play favorites with agencies and personal contacts they have, like to come in and shake things up then quickly leave, and either micromanage agencies or let them bring unique thinking without requesting it. That this rating idea is being proposed in private makes it sound all the more arbitrary.

And when you rate an agency, you’re rating its people. All the people, because the management of an agency doesn’t do the day-to-day work on an account. The work of a junior copywriter could affect a rating. So perhaps someone in the agency world should turn this idea around and rate marketers:

• What CMOs like to come in, fire an agency, change its marketing, then leave in 18 months to go and do the same thing somewhere else?
• Which CMOs are primarily looking to enhance their personal brand, not the one that employs them?
• Which ones empower their lower-level marketing managers and directors to make decisions?
• Which ones demand great work and then never approve it?
• What’s their method for evaluating marketing strategy, creative work, or agency costs?

Advertising agency people would love the chance to rate their clients — but just like the CMO Club idea, it could get really petty and ugly very fast. But turnabout is fair play, I suppose.

The post If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too appeared first on AdPulp.

Le studio anglais Persistent Peril a réalisé ce petit bijou d’animation pour illustrer le morceau « Flight For Everyone » du groupe The Leisure Society. Colorée et très drôle, ce clip propose de découvrir la création d’une planète par une main géante, son évolution et ses effets indésirables de la vie sur celle-ci.