Media Decoder Blog: Southwest Broadens Approach in New Campaign

In an initiative to begin on Tuesday, Southwest Airlines is replacing its longtime humorous advertising approach with a smoother, more polished tack.

IndieLisboa: Spiderman, Cops, Rocky, Chucky

“Hollywood is running out of ideas.”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Copywriter: Steve Colmar, Pedro Pinho
Art Director: Thiago Cruz, Leonardo Pinheiro
Illustration: Bruna Guerreiro, Silvia Rodrigues, Sara Louise Tucker, Mariana, a miserável, Fábio Santos, Douglas Cardoso
Account Director: Tiago Reis
Social Media: Vasco Mendonça e Joana Duarte

Everything

Everything, c’est le nom du parfum imaginé par Lernert & Sander réunissant près de 1400 échantillons des nouveaux parfums lancés durant l’année 2012. Ce flacon d’un litre et demi contient un parfum unique qui a été présenté dans la boutique Colette de Paris début mars. A découvrir en vidéo dans la suite.

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Media Decoder Blog: The Breakfast Meeting: ABC Works on a Streaming App and British Newspapers Protest Regulations

The Walt Disney Company is developing an app that will live stream ABC programming on digital devices, British newspapers protest a new regulatory agency, and the pace of Hollywood’s biggest films often remains glacial, even as other media speed up.

Sainsbury’s blasts Tesco for ‘unfairly’ price matching own-label ranges

Sainsbury’s chief executive Justin King said the supermarket will not extend its Brand Match price promise to its own label ranges and has hit out at Tesco’s rival price match scheme.

Adland gets behind National Apprenticeship Week

The advertising and media industry supported National Apprenticeship Week last week (11-15 March) with a series of schemes to get young talent into agencies, including the first creative apprentices joining OMD UK.

Dove Shampoo Makes You Feel Like a Man

Diego, our hapless protagonist, suffers from what I’d like to call the Herbal Essence Effect. Every time the camera shows his face, his long locks blow gently in a make-believe wind. Presumably, Diego is a man’s man, but he’s unaware of the feminine yet magical impact his shampoo is having. In a nice creative touch, Diego even keeps his shampoo handy at the office. It’s pink. Then the lightbulb goes off.

Shampoo commercials targeted at men often go with the models-will-love-you approach, but Ogilvy Sao Paulo has taken the road less traveled. It appears to have paid off–more than 700k views in 4 days–this is the kind of spot that could go viral for the right reasons: It’s short, funny, subversive compared to what we’re used to seeing, and best of all, tells a story.

Watch as Diego reclaims his manhood and stops distracting all of his coworkers. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Sky Sports launches on pay-as-you-go Now TV

Sky has opened up its acclaimed sports channels to non-subscribers for the first time in 22 years today, with the launch of its pay-as-you-go internet service, Now TV.

If anyone gives me nonsense I’m going to say ‘don’t be a chimp’, Sorrell says

People in advertising could benefit from disengaging the emotional side of their brain and not being “a chimp”, according to Sir Martin Sorrell, speaking after his Q&A with Sir David Brailsford of British Cycling yesterday.

If anyone gives me nonsense I’m going to say ‘don’t be a chimp’, says Sorrell

People in advertising could benefit from disengaging the emotional side of their brain and not being “a chimp”, according to Martin Sorrell, speaking after his Q&A with David Brailsford of British Cycling yesterday.

Pakistan Arrests Militant Suspected in Daniel Pearl Killing

The suspect is a senior figure in the Islamist group Lashkar-e-Jhangvi, accused in the mass killing of Shiites.

BBC Worldwide sells Lonely Planet at a £80m loss

BBC Worldwide, the commercial arm of the BBC, has sold the Lonely Planet guidebook business to US company NC2 Media for AU$75m (£51.5m), less than half it paid to acquire it.

The Washington Post to launch a metered paywall this summer

The Washington Post is to follow The New York Times and erect a metered paywall this summer.

Toy Stories: fotógrafo retrata crianças e seus brinquedos ao redor do mundo

Todos nós lembramos dos nossos brinquedos de infância. Foi com boas e nítidas memórias que Gabriele Galimbert, fotógrafo italiano, pegou a estrada por 18 meses e foi fotografar crianças com seus brinquedos pela estrada afora. O resultado é o projeto Toy Stories, que se desdobra em diversos significados a partir dos mundos construídos por estas crianças e cada objeto seu tão amado.

“No fim, todos só querem brincar”. – Galimbert

Mas como as crianças brincam pode revelar muito sobre elas. De acordo com relato em seu site, Galimbert conta que as crianças com famílias de maior poder aquisitivo eram mais possessivas e demoravam mais para deixá-lo brincar junto. Já em países pobres, esse contato era muito mais fácil, pois as crianças tinham poucos brinquedos e não se importavam muito com eles, querendo mesmo era brincar na rua com os amigos.

Mesmo de realidades diferentes, Galimbert conta que muitas das crianças, independente de qual e quantos brinquedos tinham, acreditavam naquele mundo que haviam criado, e que os protegeria de tudo.

Outro olhar interessante foi sobre os pais destas crianças. O fotógrafo conta que aprendeu muito sobre suas famílias ao observar os brinquedos dos filhos: uma criança que vivia numa área rural do México brincava com pás, tratores e caminhões de plástico; já uma criança cuja mãe era taxista colecionava dezenas de carrinhos; outra criança, filho de músicos, tinha em sua maioria brinquedos que eram instrumentos musicais.

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Galimbert por fim relatou que, com a exceção dos jogos e dos computadores, os brinquedos e suas funções mantem-se ao longo do tempo. Podem ganhar uma tela touch, provocar experiência interativa e até possuir certa inteligência artificial, mas continuam sendo simples instrumentos de fantasia e memórias.

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Sources: ConEd Biz Transfers from Shuttering Arnell to The Gate

Yesterday came reports that Sara Arnell, CEO of Omnicom’s once-heralded Arnell Group, which was founded by her ex-husband Peter Arnell (read interesting post-Tropicana logo fiasco piece here), made the decision to close the agency’s doors for good. One of the items of note from the Crain’s report about the shuttering yesterday was that the business for Arnell’s last remaining AOR client, utility/power brand ConEdison (sometimes the bane of many a New Yorker’s existence), was being shifted elsewhere.

Well, sources familiar with the matter tell us that following a review, The Gate Worldwide, which has office space from New York to London to Singapore will taking over on what we’ve been told is the $15-20 million ConEd account. From what we’re hearing, The Gate beat out the likes of SS+K and Cramer-Krasselt in the review, which was launched in December and actually wrapped up last month.

New Career Opportunities Daily: The best jobs in media.

How Burberry, Sharp and Vodafone Are Getting Creative with Data


Data scientists are often portrayed in the media as dull and uninspired. But in practice, creative ideas with data at their core prove that facts and figures can be the stuff of standout branding. Here, we look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing it needlessly “safe.”

Behavior

Consumer-electronics giant Sharp teamed with U.K. agency Work Club to promote the brand’s sponsorship of European soccer tournament the UEFA EURO 2012 last year with a data-driven campaign that aimed to fuel soccer fans’ passion.

Continue reading at AdAge.com

Chaotic Coastal Lookbooks – Stussy’s Women Spring/Summer 2013 Line Brings Back Beach & Surf (VIDEO)

(TrendHunter.com) Stussy’s women Spring/Summer 2013 collection features fashion pieces inspired by sun-drenched beach days and the carefree surfing lifestyle.

The collection features graphic t-shirts, floral…

Weisman Succeeds Kinsella as DigitasLBi NA CEO

We suppose it’s safe to call it DigitasLBi now as the agency folks behind the newly merged entity have announced that they’ve found a new North American CEO in Tony Weisman. The new chief exec takes over for his former boss, Colin Kinsella, who spent the last six years within the Publicis Groupe fold, the first three being at Razorfish and the last three serving as president then CEO of the North American region.

Last we recall, Weisman, a six-year Digitas vet himself (and one-time Super Tuesday contributor), was part of the agency’s “realignment” in summer 2010 that resulted in an expansion of his role beyond global client lead/president of the Chicago office to include Boston, Detroit and San Francisco as well. The new DigitasLBi North American CEO will remain in his native Chicago, though, and will report to newly installed DigitasLBi global CEO Luke Taylor, who offers these warm words in a statement:

“Tony blends client business understanding, marketing acumen and instinct. He brings altitude and aptitude to the client-agency relationship that inspires innovation and boldness, and ultimately growth. I am confident that Tony will take the reins of this incredible opportunity with the same infectious energy and foresight that have guided his career.”

Prior to Digitas, Weisman served as CMO at Draftfcb Chicago and spent nearly two decades prior at Leo Burnett.

New Career Opportunities Daily: The best jobs in media.

20 Great, Not-So-Great and Sometimes Scary Moments in the History of Big Data


1) November 1936: The U.S. government starts issuing Social Security numbers.

2) June 8, 1949: George Orwell’s “Nineteen Eighty-Four” is first published.

3) Some time in 1971 (the specific date is lost to history): IBM engineer George Laurer creates the Universal Product Code (UPC).

Continue reading at AdAge.com

BBC to Sell Lonely Planet Guidebooks to a U.S. Billionaire

The sale of the Lonely Planet guidebooks, for $77.8 million, is a significant loss on the broadcaster’s purchase price of about $196 million.