Hasta La Creative!

“Hollywood is running out of ideas.”

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Copywriter: Steve Colmar, Pedro Pinho
Art Director: Thiago Cruz, Leonardo Pinheiro
Illustration: Bruna Guerreiro, Silvia Rodrigues, Sara Louise Tucker, Mariana, a miserável, Fábio Santos, Douglas Cardoso
Account Director: Tiago Reis
Social Media: Vasco Mendonça e Joana Duarte

The Walt Disney Company is developing an app that will live stream ABC programming on digital devices, British newspapers protest a new regulatory agency, and the pace of Hollywood’s biggest films often remains glacial, even as other media speed up.

The advertising and media industry supported National Apprenticeship Week last week (11-15 March) with a series of schemes to get young talent into agencies, including the first creative apprentices joining OMD UK.

Sky has opened up its acclaimed sports channels to non-subscribers for the first time in 22 years today, with the launch of its pay-as-you-go internet service, Now TV.

People in advertising could benefit from disengaging the emotional side of their brain and not being “a chimp”, according to Martin Sorrell, speaking after his Q&A with David Brailsford of British Cycling yesterday.

BBC Worldwide, the commercial arm of the BBC, has sold the Lonely Planet guidebook business to US company NC2 Media for AU$75m (£51.5m), less than half it paid to acquire it.

Todos nós lembramos dos nossos brinquedos de infância. Foi com boas e nítidas memórias que Gabriele Galimbert, fotógrafo italiano, pegou a estrada por 18 meses e foi fotografar crianças com seus brinquedos pela estrada afora. O resultado é o projeto Toy Stories, que se desdobra em diversos significados a partir dos mundos construídos por estas crianças e cada objeto seu tão amado.

“No fim, todos só querem brincar”. – Galimbert

Mas como as crianças brincam pode revelar muito sobre elas. De acordo com relato em seu site, Galimbert conta que as crianças com famílias de maior poder aquisitivo eram mais possessivas e demoravam mais para deixá-lo brincar junto. Já em países pobres, esse contato era muito mais fácil, pois as crianças tinham poucos brinquedos e não se importavam muito com eles, querendo mesmo era brincar na rua com os amigos.

Mesmo de realidades diferentes, Galimbert conta que muitas das crianças, independente de qual e quantos brinquedos tinham, acreditavam naquele mundo que haviam criado, e que os protegeria de tudo.

Outro olhar interessante foi sobre os pais destas crianças. O fotógrafo conta que aprendeu muito sobre suas famílias ao observar os brinquedos dos filhos: uma criança que vivia numa área rural do México brincava com pás, tratores e caminhões de plástico; já uma criança cuja mãe era taxista colecionava dezenas de carrinhos; outra criança, filho de músicos, tinha em sua maioria brinquedos que eram instrumentos musicais.

Galimbert por fim relatou que, com a exceção dos jogos e dos computadores, os brinquedos e suas funções mantem-se ao longo do tempo. Podem ganhar uma tela touch, provocar experiência interativa e até possuir certa inteligência artificial, mas continuam sendo simples instrumentos de fantasia e memórias.

Post originalmente publicado no Brainstorm #9
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Data scientists are often portrayed in the media as dull and uninspired. But in practice, creative ideas with data at their core prove that facts and figures can be the stuff of standout branding. Here, we look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing it needlessly “safe.”

Behavior

Consumer-electronics giant Sharp teamed with U.K. agency Work Club to promote the brand’s sponsorship of European soccer tournament the UEFA EURO 2012 last year with a data-driven campaign that aimed to fuel soccer fans’ passion.

Continue reading at AdAge.com

We suppose it’s safe to call it DigitasLBi now as the agency folks behind the newly merged entity have announced that they’ve found a new North American CEO in Tony Weisman. The new chief exec takes over for his former boss, Colin Kinsella, who spent the last six years within the Publicis Groupe fold, the first three being at Razorfish and the last three serving as president then CEO of the North American region.

Last we recall, Weisman, a six-year Digitas vet himself (and one-time Super Tuesday contributor), was part of the agency’s “realignment” in summer 2010 that resulted in an expansion of his role beyond global client lead/president of the Chicago office to include Boston, Detroit and San Francisco as well. The new DigitasLBi North American CEO will remain in his native Chicago, though, and will report to newly installed DigitasLBi global CEO Luke Taylor, who offers these warm words in a statement:

“Tony blends client business understanding, marketing acumen and instinct. He brings altitude and aptitude to the client-agency relationship that inspires innovation and boldness, and ultimately growth. I am confident that Tony will take the reins of this incredible opportunity with the same infectious energy and foresight that have guided his career.”

Prior to Digitas, Weisman served as CMO at Draftfcb Chicago and spent nearly two decades prior at Leo Burnett.

New Career Opportunities Daily: The best jobs in media.

The sale of the Lonely Planet guidebooks, for $77.8 million, is a significant loss on the broadcaster’s purchase price of about $196 million.