(TrendHunter.com) Artists and visual designers Jeremiah Shaw and Danny Jones have a collective Tumblr site called GEO A DAY where they feature all of the low-poly landscapes they have been working on.
This almost 8-…
From Adbusters #106: Mental Breakdown of a Nation
Holly Pickett / Redux Pictures
We’ve reached Peak Humanity.
We’ve exploited and exhausted all the resources of our planet, turned the atmosphere toxic with our waste, and now we torture ourselves with fear, denial and self-reproach. Messing with the processes of life, conquering microbes . . . were we not mad to try to rise above, even defy, nature?
“Is there any reason to expect,” asks Charles C. Mann, “that homo sapiens, unlike mussels, snakes and moths, can exempt itself from the natural fate of all successful species?”
But perhaps that same thing which has led us to our downfall remains our only hope – perhaps we haven’t yet used our minds for what nature has made them. Maybe we’ve only been animals up til this point … feeding, fighting and fucking. Now, teetering at the brink, can we finally live up to our metaphysical disposition, can we finally use our self-consciousness to reflect on the state we are in and act wisely? At this stage in our evolution, can we not overcome our base instincts – foreswear short-term gratification for the sake of survival?
As we realize that the only way to save ourselves is to do the most unnatural thing for any living being to do – something no other species has done nor could ever do – stop our growth.
Check out Parts 1, 2, and 3 of the Epic Story of Humanity, and weigh in below …
Mr. Palmer gained fame as a sports telecaster, but his most consequential role was in helping to change basketball in a fundamental way by being the first to shoot a jump shot.
(TrendHunter.com) It isn’t often that the consumer is afforded the necessary tools to serving a particular food in its very wrapper; when the implements are provided, they’re often quite poor in quality….
Barnes & Noble has reduced its orders of Simon & Schuster titles, authors and agents say, because of a dispute between the two over the price of books and display space in retail stores.
(TrendHunter.com) Up until this point, branding consultants and art directors were convinced that the more kitschy and bold the packaging, the more attractive it would be to consumers; recently, however, it’s…
“Caution: without water, the risk is bigger.”
Advertising Agency: Pandora, Natal, Brazil
Creative Director: Caio Vitoriano e Fabrício Finizola
Art Director: João Filho
Copywriter: Paulo Ricardo
Photographer: Luciano Azevedo
Producer: Ruth Guará
Media: Samua Dutra
Account Executive: Amanda Furtado
Finalization: Anderson Padawan
“You don’t have to stand it.”
Advertising Agency: Artplan, Brasília, Brasil
Executive Creative Director: Roberto Vilhena
Creative Director: André Sartorelli, Edu Henrique
Art Director: Gustavo Dois
Copywriter: Fábio Ludwig
Photographer: Keystone
Retouch: Estúdio Lumini, Alexandre Ferro
Graphic Production: Débora Moura
Media Director/Supervisor: Daniele Abreu, Camilo Leon
“Don’t wait for the smoke.”
Advertising Agency: Morya, Bahia, Brazil
Creative Director: Bruno Cartaxo
Art Director: Gabriel Rocha
Copywriter: Maurício Ramos, Gabriela Martinez
The Blue Planet est le nom du plus grand aquarium d’Europe du Nord qui vient d’ouvrir à Karstrup au Danemark. Avec une architecture signée par le studio 3XN, ce lieu au design incroyable, inspiré par le mouvement perpétuel de l’eau est à découvrir en images dans la suite de l’article.
Timothy Noah, an editor at the magazine, tweeted out that he had been fired.
Despite a critical roasting, “The Neighbors,” a science fiction comedy series that takes place in a gated suburban community, has managed to stay in ABC’s lineup.
The TV Land sitcom “Hot in Cleveland” will reunite all of the major female stars from one of television’s most beloved comedies, “The Mary Tyler Moore Show.”
There are a few things delegates can rely on at the Asia Pacific Advertising Festival, held this week in Pattaya, Thailand.
A marketer’s job is to make something interesting. That’s easy enough when you work for Red Bull, but what if your client is a soap company? Or a data-storage firm? Not exactly riveting. Let’s face it, some industries are naturally a little more exciting than others. But the best marketing can make anything compelling, even something you never thought would resonate strongly with your audience.
Before you let a boring industry dictate the tone of an otherwise exciting company or write off, check out this abbreviated list of five companies that put an edgy spin on seemingly boring industries. For the full catalogue, download the free ebook 16 Companies from “Boring” Industries Creating Remarkable Content.
1) Old Spice
This company has been competing in the soap and deodorant market for 75 years now. Hey, quit yawning! Though the word ‘old’ is half of their name, this brand has really gotten spicy with their marketing in the past few years. Everyone remembers the 2010 ‘Old Spice guy’. He quickly became the face of the brand thanks to witty commercials that people today are still watch (‘The Man Your Man Can Smell Like‘ has nearly 45 million views). This year, Old Spice is giving the soap industry an even sillier spin with their new mascot, Mr. Wolfdog, who already has a slew of popular videos, banners, and social posts.
Video:
Banner:
2) Dropbox
What could be more exciting than a cloud-based storage platform? Just about anything. Dropbox launched in 2008 as a file sharing platform in the cloud and has since gained traction in the market by being easy-to-use and…charming. The company doesn’t go overboard with its marketing or try to be an exhilarating product that it’s not. Instead, Dropbox has communicated its products’ ease-of-use with simple but cute design across marketing channels. From their error page to a sleek infographic, Dropbox knows how to create a fun experience in a dull market.
Error page:
Infographic: https://www.dropbox.com/brasil
3) Charmin
“One time I threw a toilet paper-themed party”, said nobody ever. Toilet paper is a commodity. There’s nothing notable about toilet paper. Not only is it boring, it can be a little gross. The toilet paper brand, Charmin, can’t be associate with either of those adjectives. Charmin’s marketing is cute, playful, and sometimes cozy thanks to their cuddly bear mascots. The brand’s social media presence and images make going to the bathroom fun. Now, I can throw a party celebrating that.
4) ZenDesk
Customer service software isn’t exactly riveting. But it can be smooth, easy, and even peaceful. ZenDesk puts a joyful face on customer service- literally. The company uses a giggly Buddha character as their mascot across collateral online and offline. You can’t see this cheery face and not feel a little more…well, zen. Their website features great design and valuable content from their blog to their webinars. ZenDesk is not shy in creating remarkable content across the board.
Website:
Blog:
5) RSNA
How many kids have you met that say when they want to be an astronaut or a fireman when they grow up? How many have said they want to work for the Radiology Society of North America (RSNA)? Radiology somehow just doesn’t sound as glamorous. The RSNA has found a playful way to engage followers on social media by staying on top of what’s hot. The RSNA posted their own take on the viral Harlem Shake video and jumped on the Superbowl power outage with a funny quip via Facebook (see below).
Harlem Shake video:
Superbowl FB post:
Whether you sell fertilizer or soap, taking a risk in your marketing content can separate you from the pack. The bland, boring pack. Want to see some more risk-takers? Check out HubSpot’s free ebook below or visit our blog for more non-boring (we promise) marketing content.
This guest post was written by Hannah Fleishman who works in Media Relations at marketing software company HubSpot, which has a special partnering program for marketing agencies. Find her on Twitter @hbfleishman.
Growing up in Montana in the shadow of Glacier National Park, Jenn Rogien — who calls herself a true “Rocky Mountain girl” — could never have been prepared for the Brooklyn hipster aesthetic she’s helped carve out on HBO’s hit series “Girls.” In fact, she never could have predicted she’d become a costume designer.
Ms. Rogien headed east after high school, accepted into Yale as a chemical engineering major. She had always been convinced she’d be well suited for the sciences. There was an underlying passion she had for theatre, however — she often sneaked off to the set of the latest production when she should have been doing her homework — and Ms. Rogien fell in love with the environment at the Yale drama department. They hired professional costume designers and students to serve as assistant designers, which gave her the first glimpse of costume design as a full-time career. Out of school, she got a job at Saks Fifth Avenue, which gave her the basis she needed to study further at Parsons School of Design before breaking into the TV world.
She chatted with us about what it’s been like working on “Girls” with Lena Dunham, Allison Williams and the other actors, and gave us a taste of what to expect from the costumes on the new show she’s working on, the Netflix original series “Orange is the New Black.”
Understanding the pools of information pouring into the databases of Starbucks has become a major focus at the international brew chain, even though its high-profile CEO doesn’t much care for it.
“Howard [Schultz] doesn’t care about data. He has absolutely no head for data,” said Joe LaCugna, director of analytics and business intelligence at Starbucks during a session at the Big Data Retail Forum in Chicago today.
So, Mr. LaCugna makes sure to relay the important takeaways from his team’s data analysis to Mr. Schultz. He saves the quant talk for colleagues, like the ones he sits down with during pizza lunch-and-learns.
Oreo proves it’s the master of real-time marketing — and Kit Kat shows it isn’t too far behind, in this amazing Twitter exchange that happened recently.
Chocolate-lover Laura Ellen tweeted that she was following both @Oreo and @KitKat on Twitter, leading to the chocolate-bar getting a little bit competitive, and challenging the cookie to a game of Tic-Tac-Toe.
But while Oreo could have just played along, it reacted in a pretty amazing way — by complimenting how great Kit Kats taste, via one of its signature images.
Ganhador de 4 Oscar’s, incluindo Diretor e Efeitos Especiais, “As Aventuras de Pi” também foi o pivô de uma crise em Hollywood. Produtoras digitais e renomados profissionais da área entraram em colisão com a indústria, após a falência do estúdio Rhythm and Hues, responsável pelos premiados efeitos do filme de Ang Lee.
Entre protestos por revisão de pagamentos e melhor tratamento, o épico trabalho de “As Aventuras de Pi” sobrevive e encanta. Em um novo mini-site para promover o lançamento em home video, a Fox detalha o processo criativo e de produção dos efeitos especiais.
Basta rolar a tela para acompanhar diversas imagens com exemplos de antes e depois, além de informações sobre treinamento do ator Suraj Sharma, construção de cenários e truques técnicos para tirar os desenhos do storyboard e torná-los realidade.
Dá uma olhada: journey.lifeofpimovie.com
Post originalmente publicado no Brainstorm #9
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Advertising has been obsessed lately with scaring the crap out of people. So here, for your Friday enjoyment, is a more benign prank. Target, which is the exclusive retail partner for the release of Justin Timberlake's new album, got 20 of the pop star's biggest fans together for a commercial shoot. They thought they would just be singing a Timberlake song for the ad. They didn't realize the great and powerful JT himself would actually be there. Check out the spot below, and a behind-the-scenes video after the jump. All the reactions are genuine. Decent work by Deutsch in Los Angeles—though to be honest, the bar for this kind of thing was set by David Beckham and Adidas last summer. If you don't leave someone sobbing tears of joy, maybe you haven't gone far enough.
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