NBC reportedly called Anderson Cooper about hosting “Today,” the head of Hearst Corporation will step down and Weight Watchers found spokeswoman Ana Gasteyer on Twitter.
Voici l’excellent travail de Sven Fennema, un photographe allemand passionné de lieux abandonnés qu’il capture afin d’obtenir de superbes images. Des créations réunies autour d’une série « Forgotten Places » où la nature retrouve parfois une nouvelle vie. A découvrir en images dans la suite de l’article.
After a lengthy review, Sonic has chosen WPP’s Cohn & Wolfe as its PR agency, Ad Age has learned.
Cohn & Wolfe will work with the restaurant chain’s PR team on external communications, local store marketing, cause marketing and issues management. Cohn & Wolfe will also work on social media strategy.
The review began back in October, with Joanne Davis consulting overseeing the process. It came less than two years after the restaurant chain had switched both its creative and media accounts to Omnicom’s Goodby Silverstein & Partners and Publicis Groupe’s Zenith Optimedia from indie agency Barkley, which had been working with sonic for 18 years. When the creative and media moved from Barkley, the agency retained the PR business.
If you do care about the prices, warm up the black area with your finger.
The Brass Bar is the VIP club of Café Opera. If you actually do care about the prices and rub the menu, the prices will be visual for a short time and then go back to black.
Advertising Agency: Det, Stockholm, Sweden
Art Director: Gustaf Boman
Print house: Digaloo
Published: January 2013
Automobile test drives have been getting a bit more interesting lately. On the heels of the hugely popular Jeff Gordon video for Pepsi MAX comes this new campaign from Britain for the Renault Clio, in which unsuspecting drivers (guys in one spot, girls in another) get a sudden, unexpected dose of France when, prompted by the salesman, they push a "Va Va Voom" button on the dash. The interlude starts off romantic—a wheeled-in backdrop of the Eiffel Tower, lovers smooching, violins playing, roses and baguettes all around—but soon gets more salacious, as the drivers are treated to scantily clad hotties of the opposite sex gyrating around the car. Surprising everyday people during their mundane lives is all the rage in ads lately. This one certainly attempts to check all the boxes for virality. Scorch London and Unruly produced it. More credits below.
CREDITS
Client: Renault
Media Agency: Manning Gottlieb OMD
Media Planners: Laura Quy, Lauren Fisher
Production Company: Scorch London
Video Distribution: Unruly
 |
 |
Adult fashion now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
Adult fashion now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
Adult fashion now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
Adult design now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
Adult fashion now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
Adult fashion now available for kids.
Advertising Agency: Young&Rubicam, Paris, France
Creative Directors: Jorge Carreno, Robin de Lestrade
Art Director: Stephanie Pasteur
Copywriter: Nicolas Gerard
Photographer: Fred Lebain
Model maker: Jean Bene
Retoucher: Fred Perrot
Art buyer: Sylvie Reveillard
Coordinator: Brigitte Trezeguet
Published: February 2013
The April issue of Esquire includes an unusual ad buy from Fossil: a sponsored, 8-page mini-magazine about watches that’s running not only in the United States edition but also in China, Hong Kong and Britain.
Many magazines publish or license local editions in dozens of countries around the world, but global ad sales remains the exception rather than the rule and usually coincide with special events or big magazine franchises when they do come. Most marketing money is controlled country-by-country, a publisher at another magazine explained, and most magazines aren’t set up to execute international buys seamlessly.
The practice isn’t uncommon, another executive said, but may have seen its heyday. “Worldwide buying is not nearly as popular as it was in the 90s when global decision-making was more centralized,” the executive said, noting that he still packages multiple editions when appropriate. “It has become much more local in terms of the ad buyers. Even though there can be efficiencies from worldwide buys, localizing marketing decisions has other benefits based on relevance to that market. “
Britvic’s J2O has signed a widespread five-month deal with Global Radio to sponsor a range of programming at weekend breakfast and to become the first sponsor of ‘Club Classics’ with Mark Wright on Friday evenings.
From Chicago’s Energy BBDO comes two new spots for Orbit that illustrate the mantra “Eat, Drink, Chew,” a saying that became popular in North Carolina and surrounding regions in the late 18th century.
With the famed Tobacco Road turning to alternative industries due to America’s feeble attempt to kick its dirty, smelly habit, Wrigley brand Orbit is jumping at the opportunity to turn the saying into something positive for its strain of refreshing after-meal gum. To illustrate that Orbit fights bad breath, they’ve turned to living, breathing food mutant actors. Traditionally maligned by society due to their unsightly presence and caustic personalities, it’s inspiring to see these social outcasts given a role, whether they’re a pile of buttery mashed potatoes or a hunk of unidentifiable fried meat.
A second spot depicts working-class Americans’ number one reason for avoiding polo matches. No, it’s not the overabundance of pastel Ralph Lauren sweaters; it’s the fear of breathing partially digested nacho particles onto a horse that someone probably paid a lot of money and accidentally killing it. Remember, only Orbit can prevent a life of indentured servitude under the employ of an oil baron whose polo horse you mistakenly murdered. Credits after the jump.
continued…
New Career Opportunities Daily: The best jobs in media.
Na semana passada, o Twitter completou 7 anos. É curioso pensar que só se passaram sete anos, porque parece que foi muito mais. Com 200 milhões de usuários ativos, é difícil – praticamente impossível – para uma marca resistir à ferramenta e às possibilidades que ela traz. Por outro lado, a rede social comprovou, na prática, que consumidores ouvem, mas também querem ser ouvidos. Que quando o conteúdo é bom e tem contexto, 140 caracteres são mais do que suficiente para criar envolvimento. E que se você falar besteira, ela vai se espalhar mais rápido do que rastro de pólvora, e sempre será lembrada em infográficos como este, do Social Commerce Today.
Aqui estão reunidos 16 tweets que não foram muito felizes. Alguns são apenas bobos – é o caso de Clorox com a pergunta “Se o alvejante pudesse falar, o que ele diria?”. Outros, foram extremamente inoportunos, como o da NRA, perguntando aos atiradores o que eles iriam fazer no fim de semana, logo após o tiroteio no cinema de Aurora. Aliás, a Celeb Boutique também foi infeliz com um tweet sobre o vestido Aurora, na mesma oportunidade.
Ainda assim, parece que ninguém aprendeu nada, porque pouco tempo depois várias marcas resolveram amenizar o furacão Sandy e convidar os seguidores para umas comprinhas online…
De qualquer maneira, todo mundo sabe mas vale sempre lembrar que se você tem a conta da rede social de seu cliente em seu smartphone, todo cuidado é pouco. Muitos acidentes começam desta forma, quando alguém confunde seu perfil pessoal com o de uma marca. Redobre este cuidado quando for programar posts com antecedência. Certifique-se de que é aquilo mesmo o que você quer dizer antes de clicar em publicar porque, mesmo que você possa apagar depois, o estrago já estará feito.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Justin Timberlake’s new album, “The 20/20 Experience,” posted huge sales after a carefully orchestrated marketing strategy.
The NSPCC is shifting away from shock ads to focus on prevention of abuse rather than aftercare.
I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with ad-sales types ranting about CPMs, or bloggers with their sweaty palms and sad eyes. A second spot, set at a race track, features an outsized, whiny helping of nachos that would've been great as a '70s Dr. Who villain, intent on conquering the world by giving mankind indigestion. These latest helpings in the "Don't let food hang around" campaign are amusing—the costumes and makeup are, as always, fantastic—but they don't quite match the inspired culinary absurdity of that earlier spot in which a giant pita sandwich answers its cellphone "Falafel!" and ends the call with a deadpan, "Love you too." Classic! The challenge moving forward is to keep the campaign fresh, lest the talking-food joke repeats on you and spoils the fun. Credits below.
CREDITS
Client: Orbit (Wm. Wrigley Jr. Co.)
Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
Executive Vice President, Head of Integrated Production: Rowley Samuel
Senior Vice President, Group Creative Director: Leon Wilson
Creative Director, Copywriter: Miller Jones
Creative Director, Art Director: Aaron Pendleton
Senior Producer: Kevin James
Vice President, Senior Account Director: Pete Ruest
Account Supervisor: Brian Sisson
Senior Account Executive: Niki Shah
Print Producer: Liz Miller-Gershfield
Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Phillip Detchmendy
Founder, Chief Executive Officer: Stephen Dickstein
Line Producer: Darrin Ball
Director of Photography: Neil Shapiro
Production Designer: Alison Sadler
Visual Effects: Legacy EFX
Visual Effects Supervisor: Alan Scott
Visual Effects Supervisor: Vance Hartwell
Visual Effects Assistant: Lyn-Del Pederson
Editing: White House Post
Editor: Carlos Lowenstein
Assistant Editor: Kenan Legg
Producer: JoJo Scheerer
Visual Effects: The Mill
Executive Producer: Jared Yeater
Visual Effects Supervisor: Phil Crowe
Visual Effects Supervisor: Iwan Zwarts
Flame Artist: Melissa Graff
Flame Artist: Randy McEntee
|
|
They’ve already charmed us with symmetrical treadmill dancing and Google collaborations, so it’s no surprise that rock band OK Go is getting creative and innovative for their newest music video. Well actually, it’s you who will get creative, since the band partnered with Saatchi & Saatchi, Talenthouse, and BUG for a contest aimed at new directors searching for exposure.
The latest Saatchi & Saatchi Music Video Challenge, which has involved collaborations with the likes of Moby in the past, lasts until early-May, so auteurs have a few months to get adequately funky and artistic with OK Go’s new single “I’m Not Through.” The rockers won’t be making their own video this time, since they’re still in the studio finishing their next album. Outsourcing for cheap labor, Nike would be proud. We joke; OK Go gets the benefit of the doubt for their quirky videos that have been going viral for years, unlike now, where anything remotely creative/funny/newsworthy/embarrassing gets chewed up and spit out within a few days.
It’s a safe bet that whatever video they choose as a winner will be plenty imaginative. It just won’t recall Rube Goldberg, because they did that already.
New Career Opportunities Daily: The best jobs in media.
Já estão rodando a internet as primeira páginas da série de mangá sobre a vida de Steve Jobs, escrita e desenhada por Mari Yamazaki. A editora Kodansha lançou um preview do primeiro capítulo que, logo em seguida, já foi à venda no Japão na edição de Abril da revista Kiss.
A história é uma adaptação da biografia autorizada de Steve Jobs, por Walter Isaacson, que já havia escrito biografias de Albert Einstein e Benjamin Franklin. A autora por trás do mangá, Mari Yamaza, já ganhou prêmios de renome no meio como o Manga Taish? e o Tezuka Osamu Cultural Prize.
Contada do ponto de vista de Issacson, a história começa em 2004, quando Jobs pediu ao biógrafo que escrevesse a história de sua vida. Enquanto aguardava para começar o trabalho, Isaacson recebeu uma ligação da mulher de Jobs, Laurene Powell-Jobs, contando que ele estava nos últimos estágios do câncer.
Nas páginas liberadas online, o mangá mostra Isaacson descrevendo suas impressões sobre Steve Jobs e como foram os primeiros encontros entre os dois.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
