Hasta La Creative!

After a lengthy review, Sonic has chosen WPP’s Cohn & Wolfe as its PR agency, Ad Age has learned.

Cohn & Wolfe will work with the restaurant chain’s PR team on external communications, local store marketing, cause marketing and issues management. Cohn & Wolfe will also work on social media strategy.

The review began back in October, with Joanne Davis consulting overseeing the process. It came less than two years after the restaurant chain had switched both its creative and media accounts to Omnicom’s Goodby Silverstein & Partners and Publicis Groupe’s Zenith Optimedia from indie agency Barkley, which had been working with sonic for 18 years. When the creative and media moved from Barkley, the agency retained the PR business.

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