Hasta La Creative!

I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with ad-sales types ranting about CPMs, or bloggers with their sweaty palms and sad eyes. A second spot, set at a race track, features an outsized, whiny helping of nachos that would've been great as a '70s Dr. Who villain, intent on conquering the world by giving mankind indigestion. These latest helpings in the "Don't let food hang around" campaign are amusing—the costumes and makeup are, as always, fantastic—but they don't quite match the inspired culinary absurdity of that earlier spot in which a giant pita sandwich answers its cellphone "Falafel!" and ends the call with a deadpan, "Love you too." Classic! The challenge moving forward is to keep the campaign fresh, lest the talking-food joke repeats on you and spoils the fun. Credits below.

CREDITS
Client: Orbit (Wm. Wrigley Jr. Co.)

Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
Executive Vice President, Head of Integrated Production: Rowley Samuel
Senior Vice President, Group Creative Director: Leon Wilson
Creative Director, Copywriter: Miller Jones
Creative Director, Art Director: Aaron Pendleton
Senior Producer: Kevin James
Vice President, Senior Account Director: Pete Ruest
Account Supervisor: Brian Sisson
Senior Account Executive: Niki Shah
Print Producer: Liz Miller-Gershfield

Production Company: Recommended Media
Director: Chris Woods
Executive Producer: Phillip Detchmendy
Founder, Chief Executive Officer: Stephen Dickstein
Line Producer: Darrin Ball
Director of Photography: Neil Shapiro
Production Designer: Alison Sadler

Visual Effects: Legacy EFX
Visual Effects Supervisor: Alan Scott
Visual Effects Supervisor: Vance Hartwell
Visual Effects Assistant: Lyn-Del Pederson

Editing: White House Post
Editor: Carlos Lowenstein
Assistant Editor: Kenan Legg
Producer: JoJo Scheerer

Visual Effects: The Mill
Executive Producer: Jared Yeater
Visual Effects Supervisor: Phil Crowe
Visual Effects Supervisor: Iwan Zwarts
Flame Artist: Melissa Graff
Flame Artist: Randy McEntee