Chaque jour durant le mois de mars, l’artiste et architecte malaisienne Hong-Yi poste sur son site et compte Instagram une photo d’une assiette décorée magnifiquement avec différents aliments, proposant ainsi des créations très réussies faisant référence à de grands classiques de la peinture à découvrir dans la suite.
Organizing for Action, the non-profit entity hatched out of President Obama’s campaign organization, has hired a new digital director whose team will manage two powerful assets held over from the election: its vast email list and the 28-million-followers-strong @BarackObama Twitter account.
Toby Fallsgraff was the Obama campaign’s email director, overseeing a team of 18 writers and strategists. The team was known for issuing messages from high-profile “senders” like Beyonce Knowles and Bill Clinton and rigorously testing and optimizing email copy and subject lines for a variety of audience segments, which generated hundreds of millions of dollars in campaign donations. (In the end, the most lucrative subject line out of the hundreds used was “Hey,” according to Bloomberg Businessweek.)
OFA is unprecedented in that it’s a presidential campaign reincarnated into a tax-exempt 501(c)(4) “social welfare group”, though with some of the campaign’s key assets still in place. Its stated mission is furthering the president’s agenda in areas like gun control, climate change and immigration, though it won’t do any electoral work.
(TrendHunter.com) Enraptured by art in motion, photographer Fabian Oefner sends paint flying in his paint splatter series entitled ‘Black Hole.’ Using centrifugal force to his advantage, Oefner built a…
Since last week, we’ve been hearing about a certain “test” that Crispin Porter + Bogusky’s executive director of creative development, Evan Fry, laid upon certain creatives in recent weeks at the Boulder hub. Fry, if you recall, rejoined his old shop last fall after co-founding crowdsourcing-loving Victors & Spoils.
According to those in the know, Fry’s test did not in turn eliminate staff–though we’re hearing otherwise. The questionnaire we received, which contained a handful of inquiries, via tipsters was apparently inaccurate, save for those regarding how one would redesign an ad for a certain client among other things. Sources familiar with the matter would not elaborate on which client it was as it’s being protected for time being. We were told initially that approximately 10 creatives were let go as a result of the test, but CP+B sent us this statement:
“We are constantly assessing that the right people are working on the right things and this series of questions was one way to do that. No one was terminated or will be terminated due to their answers and that was never the intention of these exercises.”
We have some names, but will spare the innocent and not reveal those who were allegedly let go.
New Career Opportunities Daily: The best jobs in media.
Having worked on global liquor brands for 35 years, Pernod Ricard CMO Martin Riley knows a thing or two about regulation. As president of the World Federation of Advertisers, he is about to learn a whole lot more.
Mr. Riley took over the post last week as the organization celebrated its 60th anniversary during Global Marketer Week in Brussels.
Mr. Riley is just settling into the job, but he already has strong views on what the WFA’s role should be.
What about the trucker who just had to sit there while a waitress poured fake coffee into an overflowing mug? Or the egg on top of a diner table? The guy swimming with sharks? The wind-up brain toy? The geeky guy playing with a giant ball of yarn? Aloe vera tissues? Yes, all of these things are in the same “Retrain Your Brain” Virgin Mobile commercial, created by Mother NY. The spot is certainly unique, but that doesn’t mean it will get customers to switch from other carriers to Virgin Mobile.
“Retrain Your Brain” was birthed out of focus group findings that suggested customers wouldn’t switch mobile companies even if they were specifically told how much money they could save. So, Mother and Virgin Mobile decided to go with Brazilian triplets, Colonel Meow, and The Flaming Lips frontman Wayne Coyne.
Could it be that most customers just aren’t suited for short-term pay-as-you-go phone plans? (Shh, don’t tell Virgin Mobile). Regardless, the spot looks like a surrealist drug sequence from a bad student film. If you’re going to include Brazilian triplets, you might as well use them. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Baci, the French boutique lingerie brand, has launched an ad for its new women’s range, which reveals what might happen if its models could hunt men.
Na eterna batalha sobre a digitalização do mundo, em que sobram justificativas sobre como o papel está cada vez mais obsoleto, a Leo Burnett criou um argumento excelente para provar que não será tão fácil assim nos livrarmos deste dinossauro.
Se por um lado computadores, tablets e smartphones estão cada vez mais presentes em nossas vidas – seja para escrita, leitura ou criação, como mostra este filme para a francesa Trefle -, nada é mais eficaz do que uma esposa vingativa para provar a seu marido metido a moderninho que há momentos na vida em que, sim, o papel é insubstituível.
Emma rules!
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Idea: It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.
This is when the tension turns into laughter and applause. The union of two brands for such an important cause has proven successful.
Advertising Agency: JWT, Spain
Head of Digital: Fernando Corbalán
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García. Pablo Rodríguez-Meyre, Iván De Dios
Art Director: Alejandro Lobo. Francesco Minopoli
Copywriter: Álvaro González
Producers: Luciano Firmo, Pablo García, Arklin Producciones
Film Editor: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica
Sony Account Executive: Paola G.Tell
Toda vez que o Facebook anuncia mudanças, sobram expectativas entre alguns usuários pela criação de um botão capaz de expressar seu descontentamento com determinada postagem. Mas, cá entre nós, parece que Mark Zuckerberg está longe de ouvir o apelo dos haters. E, se ouviu, prefere ignorar. Talvez agora seja possível saber se a decisão foi acertada ou um tiro no pé, já que uma startup da Califórnia resolveu lançar o Hater, um app de social media que pretende ser uma espécie de “Instagram para tudo que o usuário odeia”, segundo a definição do CEO Jake Banks ao Hypebeast.
Por enquanto, o Hater está disponível apenas para iOS, mas nos próximos meses a versão para Android deverá ser lançada. Segundo o site do aplicativo, a ideia é que as pessoas possam compartilhar o que elas odeiam com as pessoas que amam.
Existe uma dúvida se esta nova “rede social” vai virar. Racionalmente pensando, a gente se pergunta quem perderia tempo tirando fotos de coisas que não gosta só para dizer que odeia. A resposta vem na prática: basta observar quanta gente curte coisas inúteis no Facebook ou sofre de incontinência visual no Instagram. Mas, na minha opinião, a questão é um pouco mais complicada.
Apesar de a proposta inicial ser uma “resposta” ao botão curtir, existe uma grande possibilidade de isso fugir ao controle dos criadores em algum momento, oferecendo espaço para haters preconceituosos. É claro que eles têm uma ideia de que isso pode acontecer e incluíram regras contra o bullying e afins nos termos de uso mas será que eles serão capazes de controlar os usuários? É esperar para ver.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
A report released Tuesday found a catalog of police failures that allowed Jimmy Savile, a television personality, to avoid investigation for a lifetime of sex offenses.
Well, we wouldn’t say she followed him necessarily, but the timing is rather interesting. Less than two months after Saatchi & Saatchi X EVP Charlie Anderson parted ways with said agency and joined up with Project: Worldwide, Julie Quick has followed suit as joined the latter agency as VP, shopper marketing. Quick, who most recently served as head of North American planning & insights at Saatchi X, rejoined the agency’s Dallas hub in 2011 after a brief stint as SVP, client services at fellow TX operation, Symphony IRI.
During Quick’s first stint at Saatchi X, which lasted just over six years, she served as VP, account planning. We’re awaiting word from the X camp on whether there are immediate plans to replace.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Researchers at the University of Illinois have come up with a breakthrough in health monitoring: tattooable skin sensors.
The skin sensors can be printed directly onto human skin and are made…
Doug Spong, president of Minneapolis ad agency Carmichael Lynch, isn’t sugarcoating the effect a tax on advertising would have.
It “would absolutely devastate our industry,” Mr. Spong told the Minnesota House of Representatives’ Taxes Committee on Feb. 28. “It would handicap all Minnesota agencies,” he said, because they would have to raise their fees to cover the tax.
Mr. Spong is part of a broad coalition that is wasting no time trying to derail budget proposals by Minnesota and Ohio that would tax advertising sales.
New York indie agency Walrus has picked up the U.S. marketing business for U.K. healthy fast food chain Pret A Manger after a review.
Walrus will handle in-store, digital, and market-specific event efforts for the chain; the marketing will focus on highlighting Pret A Manger’s menu’s variety. Previously U.S. marketing was handled by Pret in-house. U.K. agency Balloon Dog handles marketing overseas.
Walrus’ work with Pret is coming at a time of expansion for the U.K. based chain, which positions itself as one that offers fresh, preservative-free food. Privately-owned Pret first opened in the U.S. in 2000 in New York, and now has 50-plus locations in New York, Washington D.C., Chicago and Boston and plans to open 15 additional locations in 2013. Worldwide, Pret has more than 300 locations, mostly in the U.K., but it also has locations in Paris and Hong Kong, among other cities.
Two months after parting ways with Toronto-based Union, aka the agency formerly known as CP+B Toronto, Toys “R” Us Canada has found a new local agency to handle its creative AOR duties in Open. Founded by Zig alums Martin Beauvais and Christian Mathieu back in fall 2010, the Toronto-based Open will now handle creative campaigns across Canada in both English and French for both Toys “R” Us and Babies “R” Us beginning with a national radio effort.
From what we’ve been told by sources familiar with the matter, the agency was awarded the Toys/Babies “R” Us biz without a bidding process. In a statement, Liz MacDonald, VP, marketing and store planning, Toys“R”Us Canada, says, “We were impressed by the creativity that Martin and Christian had infused into their previous work with our two brands. Their retail experience and passion produce true-to-life campaigns that resonate well with our customers, so we’re excited to get started.”
Along with said new client, Open works with others including Old Milwaukee and Canadian real estate network, ComFree.
New Career Opportunities Daily: The best jobs in media.
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of “Director Wolfdog, Old Spice’s new Director of Marketing” and promotes the brand’s Wild Collection.
Sony Mobile is reviewing its UK advertising account, currently held by Iris.
L’Atelier Zündel Cristea avait proposé en 2012 pour le concours ArchTriumph un pont gonflable à Paris. Cette année, ils proposent de repenser « The Battersea Power Station » à Londres en lui offrant un circuit proche de ceux des parcs d’attractions. Un projet ambitieux et insolite, à découvrir dans la suite de l’article.
Crédits photos : Charles Wallon et Tanguy Aumont pour Airstudio.
(TrendHunter.com) Etsy seller Bjorn of Walking Dead promotions creates sets of custom vinyl wall decals that interact with the furniture in a room to create a fantasy-fulfilling illusion.
From monstrous flying…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
