Mar
12
As Regulation Increases, WFA Must Decide What’s Worth Protecting
Posted in: Uncategorized
Having worked on global liquor brands for 35 years, Pernod Ricard CMO Martin Riley knows a thing or two about regulation. As president of the World Federation of Advertisers, he is about to learn a whole lot more.
Mr. Riley took over the post last week as the organization celebrated its 60th anniversary during Global Marketer Week in Brussels.
Mr. Riley is just settling into the job, but he already has strong views on what the WFA’s role should be.
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