Hasta La Creative!

While the rest of the world has been cheering on gay marriage rights with red and pink, Expedia has been making a bold statement all along, releasing moving films like the “Find Your Understanding,” about a man named Artie Goldstein’s journey to acceptance about his daughter Jill’s marriage to another woman, Nikki Weiss. The film, created out of 180 L.A. and directed by Eliot Rausch of Uber Content, recently earned the nod from Ad Age readers as the biggest tear-jerker of the year, to be honored at the Viral Video Awards on April 16th during the Ad Age Digital Conference in New York City. But its achievements go way beyond topping lists. Nikki Weiss-Goldstein this week posted the following message on Facebook, about the film’s role in helping to secure her rights as parent to her own son Adler, whom she was forced to adopt because she and her spouse Jill were not married under the law.

“Unfortunately because we don’t have federal rights, I have to adopt my own son,” said Nikki. “I don’t want to be challenged on being his parent.” The interview with the social worker didn’t exactly start out pleasantly, “with me being fingerprinted and her asking a lot of questions about our relationship, when we’ve known each other since we were children,” Nikki said. ” Then she asked us how our family felt about our relationship. I think Expedia had just come out a week before. We looked at each other, played it for her and she was just in tears. I don’t think there were any more questions after that.”

Turns out, both Nikki and Jill Weiss-Goldstein are from the ad world. Nikki reps directors out her own company, Nikki Weiss & Co., while Jill is a copywriter who’s worked at agencies like Goodby, Silverstein & Partners and Y&R. But they made their way onto the spot via reality TV. Both had appeared on Showtime’s series “The Real L Word,” which documented their road to marriage. “We were very apprehensive to do it, but going through the process of me asking Jill’s father for her hand in marriage, Jill and I thought, maybe we should do this, maybe it will help partners struggling with their children. So we did, and from then, our life became public. We chose not to do season two because we did not want to be reality TV stars.”

Continue reading at AdAge.com

When it starts in September, FXX will broadcast some sitcoms currently shown on FX, as well as original scripted series — all aimed at viewers 18 to 34.

So, there's this British just-barely-science-fiction series called Black Mirror, created by a mad genius named Charlie Brooker (good interview with him here; he's also ripped into advertising fairly regularly), in which all of the worst and strangest things that are possible with contemporary or soon-to-come technology happen over the course of its (thus far) six episodes. It's gotten a lot of attention in the U.K., where it airs on Channel 4. One of the reasons people like it so much is that it's very well directed (which is not always the norm for British sci-fi, as anyone who watched the first couple of beautifully acted and largely well-written seasons of Doctor Who can attest).

Anyway, you can't watch it in the U.S.—like, at all, because no network airs it, it's not on streaming, and there's no Region 1 DVD release. But you can see the incredi-weird promos on YouTube. And let me tell you, they are worth watching. How good are they? Consider that I feel duty bound to say the following to our extremely savvy readership: If a pre-roll ad pops up, make sure it's actually a pre-roll ad. "A future you deserve," indeed.

Trailer for the current season:

Trailer for the first season:

Promo for a recent episode:

Burberry has selected Carat as its new global media agency after a review, Ad Age has learned.

According to industry executives, the final round of the pitch came down to a shootout between two shops: Carat, which is now owned by Dentsu after a merger with Aegis, and WPP’s Mediacom. The global incumbent, Interpublic Group of Cos.’ UM, told Ad Age that it declined to participate in the review that began in late 2012. UM had been working with Burberry for about three years.

The agencies and Burberry didn’t respond to requests for comment by press time.

Continue reading at AdAge.com

Just in time for April Fool’s Day, Scope is out with a beautiful spoof that capitalizes on the idol-esque status of bacon. The mouthwash brand has introduced Scope Bacon. In a promotional video the brand celebrates the “crowing achievements in the world of bacon” by highlighting carbonated bacon, spreadable bacon, bacon-flavored candles, bacon roses, a bra constructed of bacon, a Bacon bacon and, yes, Scope Bacon.

Coup de cœur pour le travail du photographe David Orias qui nous propose de superbes clichés de vagues, prises sur les plages de Californie. De belles images et des couleurs incroyables capturées avec une grande patience et beaucoup de talent. L’ensemble est à découvrir dans la suite de l’article.

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara e Marcos Beccari simulam uma reunião de um grupo de estudos em design (ou, mais especificamente, de Filosofia do Design). Foi a maneira que encontramos de ajudar todos aqueles que enviaram email para nós, pedindo dicas sobre como funciona um grupo desse tipo e bibliografia. Para esse exercício de discussão, utilizamos o artigo da Lucrécia D’Alessio Ferrara, intitulado “Do Desenho ao Design: um percurso Semiótico?“. Recomendamos a todos que leiam o artigo (é curto!) para entenderem melhor alguns dos pontos.

>>01h01min55seg Leitura de comentários

Bibliografia recomendada para grupos de estudos em Filosofia do Design
– COSTA, Carlos Zibel. Além das formas: introdução ao pensamento contemporâneo no design, nas artes e na arquitetura. São Paulo: Annablume, 2010.
– BAUDRILLARD, Jean. O Sistema dos objetos. São Paulo: Perspectiva, 2008.
– FLUSSER, Vilém. Uma Filosofia do Design: A Forma das Coisas. Lisboa: Relógio D’Água, 2010.
– BOUTINET, Jean-Pierre. Antropologia do Projeto. Porto Alegre: Artmed Editora, 1999.
– LATOUR, Bruno. What is the Style of Matters of Concern? Two Lectures on Empirical Philosophy. Amsterdam: Booklet of the Department of Philosophy 2005.
– SLOTERDIJK, Peter. Foreword to the Theory of Spheres. In: Cosmograms, M. Ohanian and J.C. Royoux, Editors. New York: Lukas and Sternberg, 2005.
– LATOUR, Bruno; WEIBEL, P. Making Things Public. Atmospheres of Democracy. Cambridge: MIT Press, 2005.
(Com relação aos três últimos livros, há um artigo que os resume bem: http://www.bruno-latour.fr/sites/default/files/112-DESIGN-CORNWALL-GB.pdf)

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Post originalmente publicado no Brainstorm #9
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Taking a page from Duval Guillaume’s Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.

Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.

And before everyone scream “sexist!”, there’s a beefcake version for the ladies as well.

It’s yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.

There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitimate shot at the postseason. The second fan is the diehard nerd. Think of the odd bunch of New York sportswriters who started what would become Fantasy Sports in the 1980s. Think of someone like Nate Silver, who got his start in the intricacies of baseball metrics before he became the numbers-driven face of the 2012 presidential election. This type of person, typically one who suffers from a severe case of Obsessive-Compulsive Disorder, is the driving force behind keeping Major League Baseball alive in an era where the NFL continues to rise is popularity.

With a new contraption, MLB and New York-based agency Breakfast (of “Bike With a Brain” fame) are going to make the palms of baseball nerds sweat. Mission Control, a large interactive device that now resides at the MLB Fan Cave in Manhattan, allows weirdos to see, in real time, statistics about MLB games currently in progress. With more than 30 switches adorning the 20-foot long electronic thingy, fans can see metrics like strikes, home runs, stolen bases, and tweets because why the hell not. It even plays a pretty little light show, because baseball fans love pretty little light shows.

See more on Breakfast’s website here.

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) With the weather becoming much warmer outside, there’s no better time to start revamping your wardrobe with some new outfits, and this Carleen Spring 2013 collection features some vibrantly…