Hasta La Creative!

Burberry has selected Carat as its new global media agency after a review, Ad Age has learned.

According to industry executives, the final round of the pitch came down to a shootout between two shops: Carat, which is now owned by Dentsu after a merger with Aegis, and WPP’s Mediacom. The global incumbent, Interpublic Group of Cos.’ UM, told Ad Age that it declined to participate in the review that began in late 2012. UM had been working with Burberry for about three years.

The agencies and Burberry didn’t respond to requests for comment by press time.

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