A Renaissance in Economics

Students all over the world are demanding a new curriculum.

From Adbusters #106: Mental Breakdown of a Nation


MOHSEN MAHBOB

The American President Ronald Reagan once quipped, “The nine most terrifying words in the English language are, ‘I’m from the government and I’m here to help.’” I get the same shivers when someone introduces themselves as an economist.

For, in its current form, the economics curriculum at Oxford and other Anglo-Saxon universities is far too detached from reality. Demand curves, utility maximization equations and abstract mathematical models serve only to distort the worldview of undergraduate students.

Why does this matter? It is simple. Oxford in particular has a firm grip on the British establishment. These bright young things will soon be entering the top echelons of corporate, finance and government circles. And as soon as they step into those offices, the same tired way of thinking about economics will perpetuate.

Economics is a social science. It is not a natural one, like psychics. Rather, economics is about people and their behavior. Some dismal scientists like to think otherwise. The heavy emphasis placed on mathematics, particularly at the postgraduate level, helps to lend a thin veneer of natural scientific legitimacy to the subject.

But it is the mark of an immature, insecure science when its practitioners speak in a convoluted, esoteric language known to only a chosen few. It wasn’t always like this. The English economist John Maynard Keynes, a gifted statistician, didn’t feel the need to write equation after equation in his famous work The General Theory. That didn’t stop him getting his point across. Nor should it stop economists today.

Of course, there is no perfect way for a student to learn economics. Several “schools” of economic thought still rival each other for dominance in departments across the world. Interpretations of historical events, whether it’s the Great Depression or the recent global financial crisis, can lead to fiery debates. Indeed, these divisions have given rise to a joke about economics exams: the questions remain the same each year, but the “correct” answers always change depending on which “school” is in vogue.

Students should therefore read widely and decide which theory, in their opinion, best fits our chaotic world. Well, at least that is the ideal scenario. The reality is somewhat different. In class students are usually given just one textbook, with one standard interpretation of how the world works. There are no debates, no contest of ideas and certainly no room for free thinking.

To pass exams, then, students often have to learn mathematical models that bear no relation to reality given the amount of unrealistic assumptions attached to the analysis. As a result, graduates leave the college gates with a bastardized version of economics, one that sticky-tapes bits of neoclassical, monetarist and rational expectations theory together in an incoherent fashion.

Oxford University has a proud history. Look at the origins of Politics, Philosophy and Economics (PPE), for instance, a course that schooled generations of leading politicians. The course traces its origins back to 1920, a time when economics was studied closely alongside its two brothers, politics and philosophy. Now, however, PPE students study the subject in complete isolation. There is little, if any, overlap with its erstwhile siblings. This is a dangerous situation.

What is to be done? An interdisciplinary approach is required from the start. Four key points stand out. First, introduce far more historical analysis to the undergraduate curriculum. Offer historical examples through which students can better understand and anchor a given theory. Secondly, acknowledge in lectures the fierce debates that are tearing the subject apart. This won’t scare students. Rather, it will entice their interest and make economics sound like the exciting subject it actually is: a battlefield where ideas and policies fight it out.

Thirdly, offer more criticism to the mathematical models studied in class. Students aren’t idiots. By highlighting flaws, you are allowing them to think critically while learning. The fourth point relates to language. Economists need to learn how to communicate their message effectively to a wider audience – for mathematical models can only show so much. Economists must learn to talk in simple, plain English.

All these changes need to happen soon. The dismal scientists like to talk about supply and demand. Well, how does the following sound? Economics departments are supplying us with a poor, naïve brand of economics. Let us demand a better one.

Simon Mee is a freelance financial journalist currently undertaking a DPhil in Economic History at University College, Oxford. In 2011, Simon won the Nico Colchester Fellowship at the Financial Times.


Nail to professor’s door

Before economics can progress ... poster

Environmental Sand Art

Coup de cœur pour Tony Plant est un artiste qui aime allier ses ballades en nature avec la création d’œuvres gigantesques dans le sable. Un rendu magnifique mis en images par Light Colour Sound pour illustrer la musique de Ruarri Joseph « Till The Luck Runs Dry ». A découvrir en vidéo HD dans la suite de l’article.

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Girls Makes Out With Frog in Zoosk Ad

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Dating site Zoosk is out with a silly video in which a girl tries to get it on with a real frog. The message, of course, is that a woman’s prince will never be found in a frog but just might be a few click away on Zoosk.

Hyundai Survives Gaspocalype in Canadian Super Bowl Ad

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Hmm. Too bad this commercial won’t be airing during the Super Bowl in America. Only Canadians will get to see this Max Max-themed Hyundai commercial entitled Gaspocalypse.

The ad features Max Max-like characters racing after a man driving a Hyundai. Given the title of the ad, you can guess how it ends. But it’s still amusing enough as well as action packed. The coda is kind of unnecessary but it doesn’t really ruin the work.

Created by Innocean Canada, the ad was directed by Benji Weinstein of Steam Films/Tool of North America.

Militant Apocalypse Menswear – The Byungmun Seo Fall/Winter 2013 Collection is Army Inspired (GALLERY)

(TrendHunter.com) The Byungmun Seo Fall/Winter 2013 collection channels a militant army inspiration. The menswear line is showcased in a dynamic catalog that features leaping model poses, flying fabrics and face…

Unruly Launches Tool to Predict Viral Success

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Today, Unruly Media, keeper of the ever popular Viral Video Chart, has unleashed a tool that is said to offer advertisers the ability to predict the viral success of videos.

Unruly’s ShareRank promises to help advertisers optimize their content by determining, in advance, how much earned media they can expect to see.

Advertisers who use the predictive tool will gain insight into the psychological, social and content triggers that affect the success of their video content as well as learn the word of mouth potential of their video before they spend anything on media.

The algorithm has been developed over 6 months at the Unruly Social Video Lab by the company’s team of statisticians who have mapped a variety of sources into one solution to predict social video success. These include:

Technology: The Unruly Viral Video Chart uses proprietary social tracking technology, which has been collating video sharing data for seven years and now stores data from over 300 billion video streams;

Academic research: Collaboration with leading academics, particularly Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute for Marketing Science, on the key variables that drive video sharing;

Consumer data: Analysis of thousands of consumer panel responses, measuring their emotional and social reactions and motivations to share video content.

The Holy Grail of viral video advertising? Time will tell but any predictive help has to be valuable in the pot shot world of viral markering.

What Do We Do With Out-of-Date Advertising Professors?


I recently took on a role as the interim director of Drexel University’s Center for Corporate Reputation Management. I was fascinated with the title of the center from the moment I learned of it. Reputation management is central to what agencies do. And when I met with the students, both undergraduate and graduate, I quickly learned as much from them as they did from me. They worry about their own reputations, which can be tarnished in a moment’s posting on Facebook, Twitter, Instagram and LinkedIn. It’s a hot topic they have a passion for and want to discuss in the classroom. To add to my higher education journey, I sit on the Board of Visitors of the College of Communications at my alma mater, Penn State University. So I have a fair amount of exposure to what kind of teaching is going on today’s campuses.

Much as administrators try to keep up, higher education in communications has often been a step behind the private sector, in terms of studying topics like reputation management, social media, digital marketing, etc. Professionals who have had careers in agencies, for example, often choose a second career teaching on college campuses. For a while, their knowledge is very valuable to students, but diminishes every passing day away from the agency battlefield. No shocker there. The conundrum is that it is difficult for professors and the universities that employ them to remain on the leading edge of change in the marketplace.

Some universities, like Drexel, have co-op programs, where students work in the private sector, in a paid capacity, doing the things they aspire to do upon graduation. My agency employed Drexel co-op students long before my association with the university; it is a fundamentally smart way for students to learn what’s really going on in the careers they intend to pursue, while employers get an early look at talent before graduation. There are others ways for learning to stay relevant: I have had Penn State professors ask me if they could spend a few days shadowing and observing my team at Brownstein Group, in an effort to bring back fresh thinking and practices to their classroom teachings. So smart on their part. I’m sure there are many more examples out there.

Continue reading at AdAge.com

Super Bowl 47: Hyundai “Gaspocalypse”

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Este será o segundo comercial da Hyundai no Super Bowl 2013, promovendo também o modelo Sonata, mas agora na versão híbrida.

À la “Max Max”, a marca coloca o carro em um mundo pós-apocalíptico, onde o combustível é artigo de luxo para pontuar a eficiência do Sonata Hybrid.

Assim como o filme anterior, a criação é também da agência Innocean, com locução do ator Jeff Bridges.

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Transforme seus dados do Facebook em objetos impressos em 3D

O Creators Project, em uma iniciativa da VICE e Intel, anunciaram uma série de colaborações com artistas para transformar dados do Facebook em objetos impressos em 3D. Na era do “big data”, inovar na visualização de dados pode gerar bons insights e, no mínimo, diversão.

São três versões de objetos que podem ser escolhidos para dar forma aos seus dados, de figurativo ao abstrato.

Realizado pelo Sticky Monster Lab, estúdio koreano de design conhecido por desenvolver personagens sinistros e uma linha toy art de vinil, o Monster Me transforma seus dados de geolocalização e interesses do Facebook em pequenos monstros, vivendo em seu ambiente.

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Crystallized, obra do estúdio com raízes na arquitetura, SoftLab, pega dados sobre seus amigos e conexões, fazendo crescer uma pedra de cristal com design geométrico.

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E o Astroverb, trabalho do SosoLimited, estúdio de arte que cria ambientes interativos e sensoriais, colhe suas atualizações de status e cria um mapa do zodíaco personalizado que revela aspectos sobre o seu destino.

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Todos os objetos criados por ser impressos em parceria com a Shapeways.

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AntiReview #5 – O Fim de Fringe (SPOILERS!)

Para todos aqueles que ficaram coçando a cabeça com o final de “Fringe”, Ivan Mizanzuk e Sapo Osvaldo fizeram suas considerações.

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Painting-Inspired Photography – Erwin Olaf Recreates ‘The Last Honours to Counts Egmond and Ho (VIDEO)

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This morning i went to the press view of the exhibition i was most looking forward to this month: Light Show at the Hayward Gallery. The exhibition explores the experiential and phenomenal aspects of light by bringing together sculptures and installations that use light to sculpt and shape space in different ways. It’s not just an exhibition of bulbs and luminosity, it’s about colour, volumes, spatial perception, natural phenomena recreated using technology, kinetic and even politics continue

Barbasol Urges Men to Quit Fooling Around on Twitter

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Not quite as funny as it could be, this new campaign for Barbasol urges men to stop fooling around with silly things like Twitter, juice cleanses, hashtags and LOLing.

The work, created by GSD&M, carries the tagline, “Shave Like A Man” and aims to restore manliness in America. Wait, wasn’t that Old Spice’s schtick?

Anyway, the campaign will include three spots, two of which can be viewed below.

28 Incredibly Lightweight Running Shoes – From Vibrant Lightweight Kicks to Foot-Cooling Kicks (TOPLIST)

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Kaley Cuoco Grants ‘Witches’ in Toyota Super Bowl Ad

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In the continuing pantheon of pre-release Super Bowl commercials come this Saatchi LA-created work for Toyota featuring The Big Bang Theory’s Kaley Cuoco. in the ad, which touts the RAV4, Cuoco takes on the role of a modern genie granting wishes to the Henderson family.

As each family member makes a wish, Cuoco grants it…with a twist, especially for Dad who just can’t seem to get his wishes to come true the way he had envisioned them. Wishes include eradication of Dad’s “spare tire” (sort of), daughter’s wish animals could talk, mom’s wish to eat all the chocolate she wants, daughter’s wish she could be a princess, son’s wish he could be an astronaut (hmm, send him over to the Axe commercial) and Dad’s wich for infinite wishes which, well, results in the wrong kind of witch…uh…wish.

The “Wish Granted” commercial also features an image submitted by Ryan Koch of Fitchburg, Wis., as part of the Get In the Big Game opportunity that took place earlier this month.

Of her participation in the ad, Cuoco said, “As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley. It was so much fun and I’m excited that everyone gets to see it now and again on Sunday.”

Lâmpadas inteligentes interagem com visitantes em museu de Boston

Mais um museu está transformando seu ambiente em imersivo e híbrido. Desta vez, o Museum of Science de Boston criou guias interativos através das lâmpadas de luz. Em parceria com a empresa de Massachusetts, ByteLight, os LEDs do ambiente enviam informações baseadas em geolocalização aos visitantes, usando sinais invisíveis ao olho humano e interagindo via aplicativo para smartphone.

Os visitantes que baixarem o aplicativo podem receber informações sobre o museu como detalhes do que está sendo exibido em cada espaço, jogos interativos, atividades e mapa com GPS.

O museu também recebe dados dos pés dos visitantes em trânsito, para poder visualizar como interagem com cada obra e o que é mais popular em cada exposição. Tudo através das lâmpadas inteligentes.

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Com potencial para ser um inovador sistema de estudo e interação com consumidores, através de dados em tempo real e geolocal, as lâmpadas custam a partir de $69 (um par), incluindo o aplicativo iOS/Android e um web editor para criar os plug-ins personalizados, de acordo com a necessidade do projeto.

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Friskis&Svettis Health Club: Grand opening

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Creative Director: Jörgen Berglund
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McDonald’s: Paper Chicken

Advertising Agency: DDB, Helsinki, Finland
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SOS Children’s Village: TimeSpend-App

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Advertising Agency: gürtlerbachmann, Hamburg, Germany
Art Director: Simon Hattrup
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Final Artwork: Tobias Langkamp
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