Oct
10
Sector analysis: Creative media
Posted in: UncategorizedWith the rise of digital platforms some of the best media campaigns are taking on a new creative bent. Mike Fletcher discovers the work behind this new pioneering spirit.
Oct
10
Recriando o poster de John Lennon
Posted in: UncategorizedSe você é um fã fervoroso de Beatles, provavelmente vai simpatizar de imediato com a história de Peter Dean, um beatlemaníaco que sonhava em recriar um poster que pertenceu a John Lennon. Criado por Pablo Fanque, o poster circense de 1843 serviu de inspiração para a música “Being for the Benefit of Mr. Kite”, do legendário disco “Sgt. Pepper’s Lonely Hearts Club Band”. É claro que ele poderia simplesmente tentar fazer isso digitalmente, mas daí não teria graça. Era preciso usar os métodos tradicionais…
Lennon’s Poster mostra como Peter Dean conseguiu recriar o poster de seu ídolo, com uma pequena ajuda de seus amigos Andy English, especialista em gravuras de madeira, e Graham Bignell, dono de uma enorme coleção de tipografia vitoriana.
E se você ficou com vontade de ter este poster, ele está à venda no site Kiteprint, por $ 245 libras. Sem moldura.
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![20 coisas que aconteceram na internet em 2010 [Poster]](http://www.brainstorm9.com.br/wp-content/uploads/2011/01/20poster.jpg "20 coisas que aconteceram na internet em 2010 [Poster]")
Post originalmente publicado no Brainstorm #9
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Oct
10
Tokujin Yoshioka
Posted in: UncategorizedVoici Tokujin Yoshioka, un designer né en 1967 qui a travaillé dans le passé pour Issey Miyake. A la tête de son propre studio depuis 2000, ce dernier conçoit des oeuvres magnifiques, révélant sa fascination pour la lumière et la nature. Plus d’images de ses différents projets dans la suite.
Oct
10
Heinz boosts marketing budget around digital
Posted in: UncategorizedHeinz has doubled its marketing spend from three years ago, with the proportion of digital spend ramping up from 3% to 20%, according to UK boss Matt Hill this week.
Oct
10
Heineken revela o verdadeiro mestre da intuição
Posted in: Uncategorized
No futebol, costumam dizer que a Seleção Brasileira não tem apenas um, mas 190 milhões de técnicos. Mas, na verdade, isso não ocorre somente com a nossa seleção, mas com qualquer time de futebol e seus apaixonados torcedores. Curiosamente, todos eles são especialistas, cheios de opiniões sobre o que deveria ou não ter sido feito…depois que o jogo termina, é claro. Na Itália, a Heineken resolveu transformar essa história toda em uma divertida ação, durante a final da UEFA Champions League, para divulgar o aplicativo Star Player.
O local escolhido foi um bar em Milão, onde foi montada uma transmissão especial do jogo, com a participação de duas lendas do futebol italiano, Billy Costacurta e José Altafini, que comentavam a partida ao vivo e estavam prestes a ter uma grande surpresa.
Não tem muito tempo que o banco belga Febelfin também usou um “vidente” para falar sobre segurança online.
A ação é da Publicis.
Posts relacionados:
- Um vidente que sabe tudo sobre a sua vida… usando a internet
- Heineken apresenta o panteão da UEFA Champions League
- Pegadinha da Heineken leva torcedores do Milan ao teatro no dia do jogo da UEFA
- Futebol, uma paixão sem limites
- Heineken Star Player: Prevendo os lances de jogos de futebol com iPhone e Facebook
Post originalmente publicado no Brainstorm #9
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Oct
10
Red Bull Racing’s former digital head launches social media agency
Posted in: UncategorizedRed Bull Racing’s former head of digital David Granger has launched a new social media agency called Bell+Watson.
Oct
10
Daily Diary – 105 seconds of Boris
Posted in: UncategorizedTory pin-up Boris Johnson was given the star treatment at his party’s conference this week with a tongue-in-cheek video promo showing a stunt double riding around London on a Boris bike and recapping his zipline drama in an action film style.
Oct
10
27 Vintage Wildfox Lookbooks – From Edgy Collegiate Lookbooks to Chic Cowboy Captures
Posted in: Uncategorized
(TrendHunter.com) The ideology of the Wildfox lookbooks encompass a vintage appeal unlike any other brand. Wildfox prides itself on the use of vintage cottons to effectively capture the whimsical appeal of older…
Oct
10
Greggs uses zombies in digital campaign for Halloween promo
Posted in: UncategorizedGreggs has enlisted the help of five zombies in a digital campaign promoting its Halloween range.
Oct
10
DCM hires Clear Channel’s Zoe Jones as marketing director
Posted in: UncategorizedDigital Cinema Media, the cinema ad sales house, has appointed Zoe Jones, currently Clear Channel International’s head of communications, as its new director of marketing, replacing Fleur Castell.
Oct
10
Gaming publisher launches first Xbox Live app
Posted in: UncategorizedIGN Entertainment, the computer gaming media company, is today launching its first app on the Xbox Live platform in the UK after a launch in the US.
Oct
10
Macabre Origami House Cut-Outs – The Marc Hagan-Guirey Horrorgami is a Horror Culture Art Series (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Marc Hagan-Guirey Horrorgami art series uses iconic haunted abodes from cult classic horror films as inspiration for his paper cut-outs. All of the houses displayed in the craft photos are made…
Oct
10
Aviva confirms split with UK Athletics after 13 years
Posted in: UncategorizedAviva has today confirmed that it has split as headline sponsor of UK Athletics after 13 years, as previously revealed in Marketing magazine.
Oct
10
Fubiz TV 16 – Philippe Starck
Posted in: UncategorizedFubiz a le plaisir de vous présenter l’Issue 16 de son programme hebdomadaire Fubiz TV. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons rencontré le designer Philippe Starck. Une interview à découvrir en vidéo dans la suite de l’article.
Oct
10
Heineken: The real Master of intuition
Posted in: UncategorizedWe’ve staged a special broadcast of the UEFA Champions League final match in a pub in Milan. Two legends of Italian football, Billy Costacurta and José Altafini, are in the pub giving live commentary. They don’t know we’ve hidden cameras everywhere to give them the surprise of their lives.
Advertising Agency: Publicis, Milan, Italy
Creative Director: Cristiana Boccassini, Bruno Bertelli
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Cric
Account manager: ?Giada Salerno
Producer: Mariella Maiorano
Oct
10
M&S’s Kate Bostock resurfaces at Asos in executive role
Posted in: UncategorizedAsos has confirmed that it has appointed Kate Bostock, the former executive director of general merchandise at Marks & Spencer, in a board-level executive role.
Oct
10
Faber Castell Plastiline: Super Heroes
Posted in: Uncategorized
“Powered fingers by Faber Castell Plastiline.”
Advertising Agency: Inbrax, Santiago, Chile
Chief Creative Director: Pancho González
Executive Creative Director: Pancho González
Creative Director: Daslav Maslov, Pancho González
Art Director: Daslav Maslov, Cristián Toffolo
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Claudio Aguilar
Oct
10
Toyota forced into 7m car recall over faulty windows
Posted in: UncategorizedToyota has been forced to recall over seven million vehicles globally, including 138,000 in the UK, over faulty electronic window switches on some of its models.
Oct
10
Home Safety Action Week: Fight the 5
Posted in: Uncategorized
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Tony Clewett
Copywriter: Scott Kelly
Art Director: Leisa Wall
Account Director: Paul Irwin
Photographer: Stephen Langdon
Designer: Nick Smith, Nick McFarlane, Matt Oak
Account Manager: Sarah Meikle
Oct
10
Brand Republic’s Virtual Summit is open now
Posted in: UncategorizedDigital marketing innovation is the theme of eight live sessions on topics such as O2’s experience of social media and Unilever’s learnings about online video, all taking place online through Brand Republic today and Thursday.
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