Vodafone will attempt to attract tech-minded consumers with a leasing service for mobile devices that will allow them to switch smartphones every 12 months.
Linda McCartney, the late wife of Sir Paul McCartney, is set to feature in animated form for a TV campaign advertising her eponymous meat-free chilled-food range.
Lucozade is calling time on its 20-year sponsorship of the Premier League, as the energy and sports-drink brand looks to shift its strategic focus toward research into nutrition-enhancing products.
Rara, the UK-based digital music start-up, is embarking on its first global marketing push as part of its efforts to build the brand in a highly competitive market.
Children’s charity Barnardo’s is rethinking its ‘Believe in children’ brand positioning, in a drive to be more aggressive in its fundraising.
(TrendHunter.com) The J.Crew Wedding Collection Fall 2012 lookbook showcases a diverse selection of dresses for both brides and bridesmaids who are on a budget but are not willing to sacrifice style for price. The…
(TrendHunter.com) Draw inspiration from the fashion editorial world to create a samurai Halloween costume that will impress with its chic quality.
As the night of spooky disguises approaches, the search for the…
Yahoo slightly exceeded analysts’ expectations when it announced its third-quarter earnings on Monday, but the financial results were the undercard to the main event: Yahoo CEO Marissa Mayer’s first public articulation of her plan for Yahoo, which hired her back in July to breathe new life into a portal that’s been treading water for years.
Revenue for the quarter excluding traffic-acquisition costs rose 2% to $1.09 billion from $1.07 billion, slightly beating estimates of $1.08 billion. Net earnings per share were 35 cents, up 66% from 21 cents in the year-ago period, excluding the $2.8 billion windfall that came from selling the company’s shares in Alibaba. Analysts were expecting 25 cents a share.
In a continued troubling sign, display revenue excluding traffic acquisition costs was flat at $452 million vs. $449 million, though display revenue in the Americas region registered modest growth of 4%. Yahoo Chief Financial Officer Ken Goldman said the gain could be attributed to increased direct sales. That said, remnant inventory sales were hurt by decreased available ad impressions related to less email usage, he said.
A Sony Music está completando 125 anos. Para marcar a data, o designer Alex Fowkes criou The Sony Music Timeline, uma linha do tempo que conta a história da gravadora em um mural tipográfico de 150 metros quadrados, instalado no endereço londrino da Sony, na Derry Street.
No hotsite feito especialmente para apresentar a timeline, a vice-presidente de relações com a indústria da Sony, Emma Pike, conta que o briefing passado era:
“Trazer a inspiração da nossa música para o coração de nosso prédio e fazer com que nosso escritório viva e respire nosso incrível legado musical”.
Foi assim que surgiu a linha do tempo que cobre quase mil nomes de artistas que assinaram com a gravadora de 1887 até hoje – entre eles Elvis Presley, Frank Sinatra, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Janis Joplin, The Clash e Michael Jackson. Cá entre nós, eu não me incomodaria em trabalhar em um ambiente inspirador como esse.
Post originalmente publicado no Brainstorm #9
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URL: http://www.djprosolution.com/instacreagram/app.html
A freelance creative team creates a fake iPhone app to sell themselves: Instacreagram. It’s the fusion between “Madmen” and “Instagram” to attract advertising agencies to engage.
Advertising Agency: Byrheway,
Creative Director / Art Director / Illustrator: Alain Caviggia
Copywriter: Stephane Lefevbre
Photographer: Marc Champagne
Romain Chassaing volta a assinar a direção de quatro vídeos belamente executados para Louis Vuitton, para a edição 2013 do City Guide. Neles, podemos conhecer um pouco melhor quatro cidades – entre elas Paris, Nova York, San Francisco e Tóquio. A versão que mostramos aqui é narrada em inglês e conta com uma execução primorosa, na qual é possível ter uma boa ideia dos encantos de cada uma das cidades apresentadas.
Vale lembrar, ainda, que Paris e Nova York já foram retratadas anteriormente, ao lado de Roma e Berlim.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) With plenty of tulle and lace, the Joanna Kustra Misty Dream editorial is stunningly romantic.
Virginia Kiss, the gorgeous brunette model featured in the Misty Dream spread, looks sultry yet…
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.
(TrendHunter.com) There is nothing nicer then a stunning candle holder in the middle of your dinning room table complete with tall intricate candles that illuminate the room’s every corner. The elaborate…
Filmée au Lake Powell situé dans l’Utah, cette vidéo « The Blob Launching Human » a été tournée avec des caméras de la marque Contour. Sur une musique de Scott and Brendo, cette vidéo présente des lancements de personnes à 50 pieds de hauteur. A découvrir en vidéo dans la suite.
(TrendHunter.com) Charlotte Mann is an amazing artist who creates some stunning wall murals from scratch, using only a black marker. Her murals have been used on fashion runways for major designers as decoration,…
Advertising Agency: Studio Output, London, UK
Creative Director: Ian Hambleton
Director: MLF
Produced by: The Found Collective
Copywriter: Emma Graham
Photographer: Sandra Campione
Advertising Agency: BCP, Canada
Vice-President / Creative Director: Etienne Bastien
Co-Creative Director: Jonathan Rouxel
Art Director: Jérôme Bajulaz
Copywriter: Dom Bulmer
Designer: Karim Fakhoury
Print Production: Frédérique Bissonnet
Account Director: Laurent Nadeau
Account Manager: Michèle Bastien
Coordinator: Erika Khanna
Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.
The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.
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