(TrendHunter.com) For those adventure-seekers who love the outdoors followed by a relaxing massage, the Argentario Golf Resort & Spa is a luxury destination that offers stunning views with a fine taste for all…
Acer , the Taiwanese computing brand, has signed up Megan Fox for a global ad campaign, as its new chief marketing officer Michael Birkin seeks to make the brand more “aspirational” and occupy a more premium positioning.
Merlin Entertainments has appointed Nicky Marsh as the marketing director of its “midway” division to lead its short-stay attractions, including waxworks Madame Tussauds.
Moneysupermarket.com’s marketing director David Osborne is leaving the business, and will be replaced by Tesco’s brand communications director Kenny Jacobs.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sonali Pailkar, Prasad Rao
Copywriter: Sonali Pailkar
Illustrators: Bhavik Panchal
Retouching: Sunil Tank
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Sonali Pailkar, Prasad Rao
Copywriter: Sonali Pailkar
Illustrators: Bhavik Panchal
Retouching: Sunil Tank
(TrendHunter.com) The Interview Russia ‘Bobbi Brown’ editorial highlights one of the best American beauty brands out there. Concentrating on the textures of certain products such as the creaminess of a…
(TrendHunter.com) Soft and pretty, the photo series titled Secret Garden by Jessica Prautzsch, a photographer based in Hamburg, Germany, is inspired by Frances Hodgson Burnett’s classic children’s story…
Voici le nouveau film de Maneki Lab avec l’aide de Obscom pour Louis Vuitton absolument époustouflant. Cette vidéo intitulée « Red journey » nous propose une exploration de la planète Mars, permettant ainsi grâce à une 3D parfaitement maîtrisée de contempler des paysages et lieux géologiques de la planète rouge.
(TrendHunter.com) The Marie Claire Netherlands November 2012 editorial showcases contemporary cowgirl style. Although Milan- and Prague-based photographer Dennison Bertram recently captured a water nymph persona for…
L’artiste Sarah Geneblazo a été victime dans le passé d’harcèlement sexuel près de chez elle. A travers ces peintures sombres et poignantes, celle-ci cherche à évacuer la douleur d’un tel évènement et considère l’exposition de ses œuvres comme une thérapie. Plus d’images à découvrir dans la suite de l’article.
‘Star Wars’ creator George Lucas has agreed to sell his company, Lucasfilm, to entertainment giant Disney for $4.1bn (£2.5bn), and a new ‘Star Wars’ film is planned for 2015.
Como nosso foco é no produto final, não temos costume de noticiar fatos corporativos como “fulano comprou ciclano”, mas essa merece, principalmente pelo grande impacto que terá nas indústrias criativas em diversas instâncias.
A Disney acabou de anunciar que fechou acordo de compra da Lucasfilm, por mais de 4 bilhões de dólares. A jóia da transação? A franquia “Star Wars”, é claro, com o próprio release oficial citando o lançamento de um novo filme da série em 2015.
Até onde sei, o mercado não esperava por esse negócio, mas a decisão se encaixa perfeitamente com a estratégia multi-cultural da Disney, centrada no cross-over depois da revolução implantada na empresa por Michael Eisner nos anos 1990.
As franquias são fundamentais para a casa do Mickey Mouse, que transforma filmes em uma lógica invariável que os leva para parques temáticos, teatro, desfiles, produtos de toda sorte, livros, televisão, videogames, shows em navios de cruzeiro, e tudo o mais onde a diversão em família possa estar.
Disney quer produzir um novo filme “Star Wars” a cada 2 ou 3 anos.
Quem já reclamava da forma como George Lucas espremia seus produtos, licenciando a sua maior criação praticamente sem critérios, agora vai ter que lidar com a fome da Disney em aproveitar o universo “Star Wars” em todas a suas áreas de atuação. Eisner implantou a integração vertical da empresa, onde suas filiais e produtos culturais respondem diretamente para a marca-mãe. Ele saiu, pressionado por criativos, mas seu legado e filosofia continuam.
Dona da Pixar (comprada por 7.4 bilhões em 2005), da Marvel (comprada por 4 bilhões em 2009), da ESPN, do canal ABC, da Touchstone, da Miramax, de mais de 900 filmes em catálogo, 140 Oscars, e agora da Lucasfilm, o império da Disney parece imbátivel como uma das maiores multinacionais do entretenimento.
“Esta transação combina um portfolio mundial que inclui Star Wars, uma das maiores famílias de franquias de entretenimento de todos os tempos, e a criatividade única e sem paralelos da Disney através de múltiplas plataformas, negócios e mercados para gerar crescimento sustentável e trazer significativo valor a longo prazo”
Palavras acima de Robert A. Iger, CEO da Disney, publicadas no release. Aliás, para quem se interessar pela história cheia de intrigas da empresa, e principalmente pela atuação de Michael Eisner, recomendo o livro “Disney War”, de James B. Stewart.
Já George Lucas, declarou que é hora de passar “Star Wars” para as mãos de uma nova geração de cineastas. Muitos fãs não irão aprovar a notícia, mas outros tantos devem estar se sentindo aliviados.
[Atualização] No vídeo abaixo, George Lucas fala sobre sua aposentadoria, que entra agora em uma nova fase da vida que não envolve o mercado cinematográfico, e o futuro da franquia “Star Wars”.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Jim Elliott
Global Creative Director: Jim Radosevic
Creative Director / Copywriter: Margot Owett
Creative Director / Art Director: Fern Cohen
Copywriter: Elizabeth Polkinghorne
Art Director: Carlo Berreto
Executive Producer: Craig Jelniker
Executive Producer / Music & Creative Content: Jessica Dierauer
Director of Business Affairs: Debra Horvath
Danielle Honrath: Account Supervisor
SVP / Account Managing Director: Lara Griggs
Production Company: Biscuit Filmworks
Director: Philippe Andre
Executive Producer / Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Producer: Scott Kaplan
DP: Julian Whatley
Production Designer: Jahmin Assa
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Sonejuhi Sinha
Producer: Maggie Dunn
Executive Producer: Lauren Bleiiweiss
ON-LINE / EFX: Absolute Post
Flame Artist: Nathan Kane
Senior Producer: Melissa Stephano
Executive Producer: Melanie Wickham
Color: Company 3
Colorist: Tim Masek
Mix: Heard City
Engineers: Eric Warzecha, Jodi Levine
Producer: Sasha Awn
Executive Producer: Gloria Pitagorsky
Music: “You Remind Me of Home” Original Composition, Benajmin Gibbard
Music: Bank Robber
Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.
Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
On Wednesday, November 7 during ad:tech New York, Clickbooth, CPAWay and AdKnowledge will host a full on blow out for all ad:tech attendees at Pacha complete with with open bar all night, tunes from DJ Jamm along with special guests and plenty of hot dancers.
Entitled The Future is Now, the party aims to put the dance floor front and center, an element that’s been missing from the recent trend of hip hop-fueled events. Nothing wrong with hip hop-style parties. It’s just nice to mix things up a bit once in a while.
The party will begin at 9PM . Pacha is located at 618 West 46th Street. RSVP here.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors: James Percelay, Michael Krivicka
Directors: Michael Krivicka, James Percelay
Producers: James Percelay, Michael Krivicka
Camera: Matthew Cady, Craig Feldman, Tom Morgan
Pensando em promover a sua nova coleção de pratos, o Spoleto decidiu recorrer novamente a parceria com o Porta dos Fundos, quando fizeram sucesso respondendo de forma bem humorada um viral negativo.
Você deve pensar logo de cara: Lá vem o departamento de marketing querendo espremer a mesma ideia, com a conclusão imediata de que devem ter falhado miseravelmente. Talvez você tenha razão, mas eles também pensaram nisso. E com metalinguagem fazem piada com a própria decisão e gravação do comercial.
Ainda tem a surpresa no final, com a presença de outra marca que faz parte do grupo.
É fácil dizer que o mérito da piada está no humorista e ator Fábio Porchat, mas é também louvável a sequência da aposta em conteúdo e humor online por parte do Spoleto. Conseguiram repetir a fórmula, sem ofender a inteligência de quem gostou dos vídeos originais.
Post originalmente publicado no Brainstorm #9
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En parallèle de son incroyable série sur les enfants dans le monde qu’il actualise depuis plus de 20 ans, le journaliste Steve McCurry aime immortaliser des ambiances et des univers aux quatre coins du monde. La preuve en est avec cette série sur les trains en Inde d’une beauté époustouflante à découvrir dans la suite.
Seemingly uninterested in the prospect of playing yet another hottie with a hot body – this time a character who wears her underwear in space – Megan Fox has higher aspirations; marine Biology and the invention of a technology with which to speak to dolphins.
Yes, as a follow up to the brand’s wacky outing with Kiefer Sutherland, Acer is out with another Mother London-created spectacle which focuses on Fox’s desire to become a “brilliant” scientist with, of course, help from Acer’s Aspire S7 laptop.
In the ad, Fox teams with a group of entranced scientists (one in particular) who help her develop speech recognition software that enables communication with dolphins. Over the course of 103 days of hard work and a bit of Tolstoy, the team finally finds success.
We suppose it’s an inevitable move for a woman who has always been seen and labeled as a sex object all her adult life. and a fitting on as she heads towards parenthood. Still, we wouldn’t seeing her get on an off a motorcycle wearing short shorts or leaning over a car engine in a miniskirt and crop top from time to time.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
