(TrendHunter.com) Vegetarian recipes can often be too simple and bland, but with these scrumptious fruity recipes one can spice up their regular meal repertoire. Including everything from appetizers to main meals and…
L’artiste japonais Yusuke Oono nous présente ce livre splendide intitulé très sobrement « 360° Book ». Avec cette création, ce livre raconte l’histoire de Blanche-Neige en utilisant avec génie la profondeur du papier et le découpage. Plus d’images de ce projet réussi dans la suite de l’article.
Advertising Agency: Cossette, Montreal, Canada
Creative Director: Catherine Savard
Art Director: Jonathan Rouxel
Copywriter: Catherine Savard
Photographer: Jean-René Parenteau
Additional credits: 1One
Quando você achava que essa discussão já era coisa do passado, vem alguém e bota o dedo bonito na ferida.
Além de anúncios em veículos especializados, uma tal nova agência chamada Komodo nos enviou uma mala direta. Seria apenas mais um entre tantos gastos de papel à toa, exceto por um detalhe: A agência se diz 100% offline.
“Propaganda online não funciona”
Além da frase acima, a peça traz a filosofia da Komodo – que tem o Sérgio Lopes como CEO – e diversos argumentos contra publicidade online e a “turminha do digital”.
“Rede social, viral, aplicativo e todas essas geringonças modernosas têm muita tecnologia, mas nenhuma eficácia.”
Não sei da seriedade e veracidade dessa empresa, que atende orgulhosa no telefone (11) 2533 6108. De qualquer maneira, pode ter certeza que só está tornando público aquilo que muitos clientes e profissionais da publicidade realmente pensam, mas não tem coragem de passar vergonha por aí.
Post originalmente publicado no Brainstorm #9
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Para provar o realismo de seus novas TV’s IPS, a LG decidiu aplicar uma pegadinha em inocentes usuários de um elevador.
O piso foi substituído pelos monitores que, com ajuda de efeitos sonoros, fingia um colapso e aterrorizava as “vítimas”.
É uma opção ousada para uma marca, com risco de enfurecer muita gente. Além disso, os “especialistas e gabaritados comentaristas de YouTube” estão acusando a ação de ser falsa, já que teriam identificado um chroma key no piso do elevador.
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Twitter is signaling to agencies that it’s all grown up and ready to service them the way the likes of Google and AOL do.
The company has hired a new director of agency business development, former Google exec Matt Derella, who oversaw the company’s relationship with Publicis, the world’s third-largest holding company by revenue.
Google has invested considerable resources into improving its image at agencies after building its fortune largely as a self-service advertising platform. Publicis has close ties to Google and uses its DoubleClick Bid Manager for much of its targeted ad buying. Now Mr. Derella will be tasked with establishing relationships at other ad holding companies on Twitter’s behalf.
David Emin, advertising chief at Mirror Group Newspapers (MGN), has been promoted to managing director Trinity Mirror National sales, as part of the next tier of structural changes implemented by Simon Fox, chief executive.
“Grown-up toy.”
Advertising Agency: Mene & Money, Brazil
Creative Director: Nilio Portella
Art Directors: Dayd Costa, Thiago Rocha
Copywriter: Andre Nishiwaki
Producer: Charlles Marcley
Account manager: Gean Leite
The shutdown of the venerable print edition of Newsweek is yet another step in the long, inexorable march of all things print to digital — a familiar storyline.
Except when it’s not.
Many pundits will proclaim Newsweek as simply the latest in an inevitable parade of former print publications crossing over to digital-only form — following PC Magazine, Gourmet and Smart Money, to name a few. But the newsweekly faced a specific set of challenges, not the least of which came from within its own organization.
AMC Networks and pay-TV provider Dish Network said they reached a settlement in their lawsuit over AMC’s claim that Dish wrongfully terminated their contract for high-definition TV programming.
The settlement includes a return of AMC’s networks and award-winning shows like “Breaking Bad” and “The Walking Dead” to Dish’s viewers starting yesterday, according to AMC’s statement. Dish had dropped AMC’s channels in July, saying that they didn’t deliver the ratings to justify their price.
“We are glad to have settled the case and reestablished our long-term relationships with AMC Networks and Cablevision,” Dave Shull, Dish’s senior VP of programming, said yesterday in a separate statement. “This multiyear deal delivers a fair value for both parties and includes digital expansion opportunities for AMC Networks’ programming.”
Hoje e amanhã tem show da Feist no Cine Joia, em SP. A veterana cantora canadense de pop/rock conheceu o sucesso inesperado em 2007 com seu disco The Reminder, e o álbum seguinte, Metals, revelou um lado mais introspectivo e atmosférico da compositora.
Feist lançou seu primeiro álbum solo em 1999, quando ainda tocava guitarra na banda By Divine Right. O disco não fez feio, mas foi com Let It Die, de 2004, que ela ganhou um reconhecimento à sua altura, dentro e fora do Canadá.
O show abraça o repertório mais recente de Feist, privilegiando as favoritas de The Reminder e Metals, como How Come You Never Go There, mas isso não signifca que as incríveis 1234, My Moon My Man e Mushaboom não devam aparecer.
Vale a pena.
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AG Barr drinks including Irn-Bru, Rubicon fruit juice and Strathmore spring water will be supplied at the Glasgow 2014 Commonwealth Games.
Le studio d’architecture AZC a imaginé un pont éphémère trampoline dans le cadre de l’édition 2012 du concours d’idées de l’ArchTriumph. Ce projet de pont gonflable flottant serait composé de trois bouées géantes de 30 mètres de diamètre et 94 mètres de long. Plus d’images dans la suite.
UK advertisers are not seeing as high an engagement with ads on Facebook compared to other markets, as they use paid-for media on the social network for direct response rather than brand building, according to a new study by TBG Digital.
(TrendHunter.com) The UrbanDesk is a convertible desk bed that allows owners of small spaces conserve space without the hassle.
Kickstarter Graham Phakos from Baltimore, Maryland first started conceiving this design…
“Follow the world as you like.
Kaleva
Absolutely there.”
Advertising Agency: Työmaa, Oulu, Finland
Creative Director / Art Director: Kaija Matikkala
Copywriters: Mari Kiirikki, Marko Sirviö
Illustrator: Fake Graphics
Photographer: Kuvaamo Kimmo Virtanen
Additional credits: Tiina Koskela
BT is considering a number of brands for its new sports channels, including BT Sport1 and 2, BT Sports1 and 2 and, if it only launches a single channel, BT SPORT.
Harrods has partnered with fashion-focused girls’ social network Stardoll to set up an online store selling virtual copies of designer childrenswear such as a Chloe wool coat and a Junior Gaultier leopard stripped dress.
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