Anheuser-Busch InBev has cut McGarryBowen from its U.S. agency roster just eight months after naming the shop a lead agency for Bud Light. Duties for the brand have been shifted to Translation Advertising without a review.
(TrendHunter.com) The legendary looks of the leading men from classic Hollywood hits are recreated by Milo Candice and Cindy Sanchez. The shoot was created for the French magazine Sport et Style with Candice…
Familiares nas redes sociais quase sempre é motivo de preocupação para qualquer um. Afinal, aqueles .PPTs, comentários em caps lock, fotos da sua infância e virais de 2002 que antes ficavam restritos aos emails, agora podem surgir publicamente quando se mesnos espera.
Mas em uma ação do Dia dos Pais no Facebook, a Heineken propõe um desafio: auto-compartilhar na sua própria timeline todos os posts do seu pai na rede social. Sem vergonha, sem apagar nada, e sim ter orgulho.
Para fazer isso, a marca criou um aplicativo. Basta selecionar seu pai entre os contatos do Facebook, e esperar
Os 30 filhos que compartilharem os posts mais bem-humorados e criativos ganham prêmios da Heineken. O esquema concurso cultural “frase-mais-criativa = kit-de-prêmios” é o mesmo de sempre, mas a maneira de participar é original e divertida.
A criação é da Wieden+Kennedy Brasil.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Copco Lake pictures feature a group of five buddies who sit in the same positions, with the same expressions, clutching the same props every five years. These photos have been taken every five…
(TrendHunter.com) These delicate Joanna Kustra editorials show off the amazing talents of this emerging fashion photographer. Kustra is a self-taught and award-winning photographer from south-eastern Poland, and her…
(TrendHunter.com) The ZEM Spring/Summer 2013 lookbook shines a light on the label’s understated garments and minimalist aesthetic. Fic Model Management’s fresh face Malcolm stars in this sleek advertorial,…
Nós estamos rodeados por tecnologia de todos os lados, mas ainda assim os eletrônicos intimidam as pessoas. Hoje pouca gente quer entender e mexer, mas e se no futuro isso se transformar em uma linguagem natural?
Da mesma maneira que as crianças aprendem empilhando blocos de madeira, Ayah Bdeir, fundadora da littleBits, quer que o aprendizado de eletrônica e o pensamento lógico de programação seja tão simples quanto.
Bdeir falou no TED no início do ano, e contou que, depois que saiu da faculdade, passou os próximos quatro anos desenvolvendo sua ideia: Criar o LEGO do futuro.
O que a littleBits faz é desenvolver uma linha de módulos eletrônicos, que podem ser unidos através de imãs e assim formar circuitos capazes de gerar qualquer ação. Fácil assim, a intenção é encorajar crianças e adultos a se interessarem por tecnologia sem precisar de treinamento algum.
Inicialmente, acender luzinhas e ligar ventoinhas pode parecer pouco, mas com criatividade pode-se ir muito além. É exatamente isso o que mostra o novo vídeo da littleBits, uma animação criada pela Labour.
Um pacote de 10 módulos de littleBits custa 89 dólares, vendido tanto no site da empresa como em outros varejos online. Um brinquedo ideal para formar pequenos geeks.
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Nearly a year after departing Interpublic Group of Cos.' McCann, Robert LePlae is headed to Havas' Arnold, where he'll be responsible for furthering the agency's global expansion plans.
Bleacher Report has raised $40 million since it was founded in 2007 and today has 10 million unique visitors a month.
Voici le teaser du film très attendu Samsara par le réalisateur Ron Fricke, aidé par Mark Magidson. Une production et tournage pendant plus de 5 ans, filmé en format 70 mm à travers 100 lieux et plus de 35 pays dans le monde. Un film documentaire aux images exceptionnelles, prévu pour le 25 août 2012 aux États-Unis.
If you haven’t been sleeping under a rock then you know social media has quickly become one of the preferred methods for brands to interact with consumers. When done right, social media can foster meaningful relationships between brands and consumers that never could have existed before.
A new report from Kenshoo, part of the Adrants white paper series, is the first of several from digital marketing shop Resolution Media and Kenshoo Social. The report looks at global trends in social media, with a specific focus on Facebook Marketplace ads, and offers actionable insights and metrics for brand advertisers. The report introduces Exposure Rate, a new metric that gives more meaning to reach.
Download the report now and learn how you can amp up your Facebook marketing.
(TrendHunter.com) The ASOS Hippie Shake Leather Sandals with the T-Bar Pom Pom detail will allow individuals to assume the role of cheerleader.
Featuring a slim, t-bar design and colorfully tasseled detailing, these…
“Aug 5 | Mars Rover Lands.
Red creme currently unavailable.”
Advertising Agency: Draftfcb, USA
Executive Creative Director: Gary Resch
Creative Director: Megan Sheehan
Group Creative Director: Jill Applebaum
Art Directors: Jared Isle, Mike Lubrano, Jackie Anzaldi
Copywriter: Noel Potts
Com um simples e simpático tweet, a Mars Inc. (sacou?) aproveita o pouso Curiosity em Marte: “Viemos em paz. Com biscoitos Oreo”.
Eles avisam que o recheio vermelho ainda não existe, mas a NASA já pode ficar despreocupada em caso de encontrar algum alienígena insatisfeito com a “invasão”.
Post originalmente publicado no Brainstorm #9
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Searches for hotels, restaurants, books, movies, and music are just a few of the categories that would be greatly improved with access to friends' recommendations
Writing in More About Advertising, Stephen Foster says Levi’s has “lightened up” with a follow up to the Wieden + Kennedy-created opus, Go Forth Braddock. That spot, if you recall, pulled the heartstrings by focusing on American despair and how that despair, so says the commercial, motivates people to work towards a goal. Idealistic is an understatement.
The agency’s new work, This is a Pair of Levi’s, is far from a “lightening up” of the original. In fact, it pours on the hipsterific poetics as if the entire world suddenly and collectively participated in a gigantic hand-waving, come-to-Jesus beatnik meeting of epic proportion.
As a collection of citified youngsters prepare for the day, a voiceover amps up the rhetoric with anthem-like intensity that likens the mundane act of going to work to…oh…landing a rover on Mars.
It’s preposterously stupid and laughable. But when you’re sitting around a conference room table high on Starbucks with your heart racing from that team-wide Agency.com-style group fist bump you all experienced before walking in to the client presentation…this shit is awesome!
At one point, the voiceover intones, “It’s the thread in your seams that’s tied to your dreams.” That was the punchline, right? That’s when we’re supposed to laugh at this epic inside joke, right?
Right?
Right?
Boom! This…is a pair of Levi’s.
Remember when Levi’s where just a pair of jeans?
And the Braddock opus:
Crispin Porter + Bogusky is out with another 90’s flashback for Old Navy. Having capitalized on Mayim Balik and Joey Lawrence, the agency has turned to the original 90210 alums Jason Priestly and Gabrielle Carteris for its latest outing. The spot is as quirky as ever with Priestly and Carteris posing as teachers in a color-fueled, robotically-enhanced school whre a “new girl” makes her debut.
Hey we like the spot but all these “retro” commercial do is make us feel old.
Budweiser is to stream the FA Cup game between minnows Langford and star-studded Wembley FC, live on its Facebook page, repeating an initiative it also undertook last year, in a match which will also be televised.
Découverte de ce projet étonnant avec ce labyrinthe entièrement constitué de livres. Prévu pour les allées du Southbank Centre de Londres, cette sculpture de 250 000 ouvrages littéraires en labyrinthe a été composée par les artistes brésiliens Marcos Saboya et Gualter Pupo. Plus de détails en vidéo dans la suite.
Over the weekend I was informed by AdScam’s George Parker that his friend and long time copywriter Curvin O’Reilly had passed away after a short bout with cancer. Who was Curvin O’Reilly? I didn’t know the man but George did so please read what he had to say about this man who, it appears, embodied the reality of our current day fantasies of the Mad Men era.
In addition to George’s thoughtful words, Tom Messner wrote a beautiful eulogy he shared with a few of us over the weekend.
Eulogy for a Copywriter
The late Curvin O’Rielly was a restless soul in a restless business.
He worked at startups (Ammiratti, Puris, AvRutick for one and his own agency for another).
He worked at near start-ups (Hal Riney and Partners and Messner Vetere Berger Carey Schmetterer).
He worked at humongous agencies (Y&R, McCann, Ogilvy) and minuscule ones (his own and Ammiratti at the time).
He worked in the Midwest (Ogilvy and Fallon), the Far West (Riney), the Upper Northwest,and Madison Avenue , Lexington Avenue (McCann), and Sixth Avenue (BBDO). He missed toiling on Ninth Avenue as he left Ally before the moving vans went West from 437 Madison.
He was the direct inheritor of the virtues and foibles of David Ogilvy, Carl Ally, Hal Riney, Martin Puris, Amil Gargano–five successful creators of brands who came at tasks differently, but equally successfully. He knew their thinking and approaches not from their books or speeches or articles, but from their living, breathing personas because he worked closely with all of them. And contributed to their reputations substantively.
If you agree with me that automotive ad/marketing requires the deepest concentration and perhaps the most mature skills, Curvin displayed such concentration and skill for the launch of two automotive brands (BMW and Saturn) and the re-launch of another (SAAB) and he could slide from that kind of empirical heady persuasion to the shimmering constructs of Jell-O.
He was not a mere executor and not a mere strategist. The one time I was lucky enough to hire him for a series of difficult tasks, I told him it was because I wanted him to be both Bernbach and McKinsey, a worthy objective if an impossible one.
At the very beginning of Internet marketing, he worked on what was arguably (an argument continued most recently in Advertising Age) the first integrated print-TV-internet advertising campaign.
He was a friend who never tired of political arguments or literary discussions. He had a quaint infatuation with Liberal politics that was not tempered by his reading of Dostoevski on Kindle. Last time I saw him he had driven down from Saratoga and, because I mentioned that Saratoga water was my favorite sparkling water (an addiction), he dropped off a case of Saratoga at my front door, direct from the plant or the springs. We went to lunch and he told me (31 years after he worked on the account) what SAAB could do in 2011 to improve its market share and extend its viability. He clearly was a true believer far more than I could ever muster.
The only mistake we made simultaneously was in 1986 when his restlessness and my stubborness caused him to withdraw from our partnership before incorporation, business cards, agency Christmas parties.
Curvin, requiescat in pace. But let’s hope no end to the restless spirit.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
