As part of its effort to gain a bigger foothold in the U.S., London-based network M&C Saatchi has tapped AKQA's Pierre Lipton to serve as chief creative officer in New York.
You know what they say about making assumptions, right? Well be sure you take that to heart when you view this Japanese Toyota Auris ad which features 19-year-old transgender model Stav Strashko. In the ad, he/she struts towards the vehicle much like a model struts down the catwalk. Looking quite hot we might ad. It’s not until he/she turns around do you realize what you’re looking at. Don’t worry, It’s not a Crying Game shocker. This is advertising so the reveal is much more subtle.
Jack Link's has commissioned portraits of Obama and Romney in perhaps the best visual medium known to man: dried meat.
Online grocer Ocado has appointed BD Network to produce creative work for an advertising campaign in the autumn, stressing its product quality, service and difference to established supermarkets.
So this has been out for a while but it is too good not to share. Thailand’s ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked,” why do you smoke?”, and handed the adults a brochure.
While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.
The truths that matter about a brand come not from marketing buzz, but from a narrative customers create and share about using the product.
(TrendHunter.com) Boasting the appeal of the social media starlet, the OscarPRgirl, the OscarPRgirl Looks editorial for Oscar de la Renta is stunning.
With an immense Twitter following and a subculture all of her…
This week Geri Richards, chief executive for Publicis Blueprint, reveals that Grazia and Look magazines are her weekly guilty pleasures, has a heavy night out with the Asda media centre team in Leeds and updates her music selection for the Royal Parks Half Marathon.
Uma história de amor complicada. Uma homem com garrafas de cerveja presas para sempre nos dedos – com medo de sair de casa – e uma mulher que faz de tudo para ajudar.
Um dia ele consegue se livrar dessa condição, mas qual foi a cura? Seria a dedicação de sua companheira? “Edward Mão de Tesoura” até tinha um coração, mas o protagonista do comercial da Andes parece que não.
A criação é da Del Campo Nazca Saatchi & Saatchi.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Publicis, Buenos Aires, Argentina
Creative General Directors: Fabio Mazia, Marcelo Vergara
Creative Directors: Laura Visco, Visco Sebastian
Creatives: Ezequiel Orlandi, Ignacio Mendiola
By Agency Producer: Marion Lorschy
Account Director: Fabian Wencelblat
Account Executive: Natasha Yasbitzky
Studio: Awards Cine
Director: Matias Goldberg
Director of Photography: Martín Mohadeb
Executive Producers: Tomás Chester, Rambo Damiano
Line Producer: Wada Gallardo
Post: Gabi Lopez
Post Production House: LASP
Sound: Control Z
Music: Federico Campbell
(TrendHunter.com) The Silvian Heach F/W 2012 campaign is a monochromatic haven of gender-bending beauty.
Starring the infamous model Andrej Pejic, the Italian retailer’s stunning Fall/Winter collection is complete…
Dave Katz, managing director of Ybrant Digital UK, would love to be able to build his recording studio, as long he wasn’t fed blue cheese and was allowed to see the Arsenal play every week.
Costa Coffee is aping Sky by moving into cycling sponsorship and backing Olympic medallist Ed Clancy’s team, Rapha Condor Sharp, during the Tour of Britain in September.
(TrendHunter.com) Layering is a must for keeping warm in the chill fall months, and these luxuriant leather looks will add a lustrous sheen to your street-styling ways.
With fashion bible Vogue proclaiming that…
A Fair Tax on Flying, the travel industry’s joint petition against Air Passenger Duty, has been backed by 100,000 people since its launch in June.
The travel industry’s joint petition against Air Passenger Duty, called A Fair Tax on Flying, has been backed by 100,000 people since its launch in June.
YouTube is bringing its skippable video ads to mobile phones and tablets, hoping to build on the success the company says the ads has found with PCs.
Budweiser, the FA Cup sponsor, is investing £1m directly into grassroots football in the UK during the next two years.
Do que adianta ter um smartphone cheio de fanfanrã se utilizamos basicamente para publicar fotos de comida? Quando o Instagram está fora do ar, por exemplo, ninguém almoça.
Pensando nisso, a Apple decidiu mudar radicalmente o iPhone 5. Agora ele vem preparado especialmente para você evitar conversas com a pessoa da frente e divulgar seu almoço em todas as redes sociais possíveis.
Claro, esse iPhone 5 não existe, mas a piada continua valendo.
Post originalmente publicado no Brainstorm #9
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Camelot today (22 August) suffered a defeat in the High Court over an action in which it accused the lotteries watchdog of failing in its legal duty to protect it from Richard Desmond’s Health Lottery.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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