(TrendHunter.com) Looking at these Alberto Seveso artworks, it is hard to believe that the Italian graphic designer and illustrator is completely self-taught. The artist has been creating captivating artworks since…
Richard Desmond has upped the cover price of the Daily Star from 30p to 35p, a month after rival tabloid The Sun upped its price from 30p to 40p.
Here’s frequent traveler’s worst nightmare. One never wants to think about just what might be going on in your hotel room when the maid makes a visit. One hopes they simply enter and sterilize the place without leaving any of their own DNA behind.
To promote Gordon Ramsey’s new TV show, Hotel Hell, production company Ralph & Co. developed this Facebook app that provides and up close and personal experience with the Maid From Hell.
As you squirm while watching this Facebook-fueled production, you will forever wonder just what those maids do when they come to tidy up your hotel room.
Un concept original par le photographe Andreas Franke avec cette exposition entièrement sous l’eau, dans un bateau abandonné sur le récif artificiel au large de Key West. Une expédition en plongée sous-marine est nécessaire, pour découvrir ces œuvres placées entre 2 feuilles de plexiglas pour éviter que l’eau ne pénètre.
JCDecaux has reported 3.2% organic growth in first half UK revenues to €141m (£110.2m), but has warned Olympic revenues in the UK will be offset by declines in the rest of Europe during Q3.
Já estamos acostumados – e se for bem feito até gostamos – com product placemente em filmes, séries de TV, games e afins. Porém, eu não lembro de ter visto algo do tipo em cerimônias de abertura e encerramento de grandes eventos esportivos.
A Samsung, aproveitando seu patrocínio dos Jogos Olímpicos de Londres 2012, colocou seu novo Galaxy S III dentro da festa de abertura na última sexta-feira.
O smartphone esteve amplamente presente durante todo um segmento sobre tecnologia e a velocidade da informação nos dias de hoje.
No vídeo abaixo, Martin Green, chefe da cerimônia de abertura, comenta a iniciativa. É só uma pena que, com todo o acesso da Samsung aos bastidores, a marca não tenha produzido um conteúdo mais interessante de making of.
Post originalmente publicado no Brainstorm #9
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It's time to bring gamification to shopping, so that thinking about shopping is a regular activity and shopping itself is more rewarding.
A AdWeek publicou um ranking mostrando quais são os 20 anúncios mais vistos de todos os tempos no YouTube. Entre muitas novidades, chama a atenção um clássico de quase 30 anos estrelado por Michael Jackson. Vale lembrar que a qualidade de alguns vídeos não é das melhores, já que são bem antigos.
1. Angry Birds: Trailer – 74 milhões de views
2. Evian: Roller Babies – 58 milhões de views
3. Volkswagen: The Force – 54 milhões de views
4. Pepsi: Pepsi Generation – 44 milhões de views
5. Old Spice: The Man Your Man Could Smell Like – 42 milhões de views
6. Pepsi: Kung-Fu – 37 milhões de views
7. T-Mobile: Dance – 35 milhões de views
8. Axe: Billions – 35 milhões de views
9. World of Warcraft: Chuck Norris – 31 milhões de views
10. T-Mobile: Royal Wedding – 26 milhões de views
11. DC Shoes: Ken Block’s Gymkhana Five – 24 milhões de views
12. Modern Warfare 3: The Vet & the Noob – 22 milhões de views
13. M&Ms: Just My Shell – 21 milhões de views
14. Nike: My Time Is Now – 20 milhões de views
15. Acura: Transactions – 18 milhões de views
16. Kia: Dancing Hamsters – 18 milhões de views
17. Samsung: Extreme Sheep Art – 17 milhões de views
18. Honda: Matthew’s Day Off – 16 milhões de views
19. Chrysler: Born of Fire – 15 milhões de views
20. Dove: Evolution – 15 milhões de views
Post originalmente publicado no Brainstorm #9
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Tina Brown is engineering buzz again. It's at least better buzz for the magazine than last week's word that it will eventually more or less quit print.
PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it’s all about sex. Well, actually, it’s all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.
The print ad, which carries the headline, “Too Much Sex Can be a Bad Thing,” encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.
Of her participation in the campaign, Leone said, “I believe in not buying – and adopting. And it’s because there’s so many dogs out there that need a home, that were left on the streets. They just need that love, and if you can rescue an animal, then that’s one of the greatest gifts you can give. I believe that every single dog should be spayed and neutered. You don’t want to continue the cycle of homeless dogs or cats. And spaying and neutering also keeps them healthy. It prevents them from having different diseases that they can get if they are not.”
A cerimônia de abertura das Olimpíadas de Londres 2012 impressionou o mundo, em uma produção incrível do Danny Boyle. Porém, tem um “detalhe” ainda mais importante: o acendimento da pira olímpica mais legal de todos os tempos.
204 pétalas de latão – cada uma representando um país participantes dos Jogos – foram acesas e se levantam formando uma espécie de flor de fogo ao som de “Eclipse” do Pink Floyd.
A criação da estrutura foi responsabilidade do Heatherwick Studio de Londres, especializado em arquitetura, escultura e projetos urbanos extraordinários.
Uma ideia original, engenhosa e que pegou todo mundo de surpresa na última sexta-feira.
/via Fubiz
Post originalmente publicado no Brainstorm #9
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In a new GoDaddy…uh…Nationwide Insurance ad, GoDaddy…uh…Nationwide Insurance spokesperson Danica Patrick touts the brand’s current mantra; that it doesn’t have shareholders so it’s puts its members first. She also touts the brand’s long-running Vanishing Deductible which, according to this commercial, results in something much better than a $0 deductible: Danica Patrick’s phone number.
Courtesy of rabble rouser Dale Earnhardt, Patrick’s number is revealed so those who have lusted after her for years in GoDaddy commercials can harass her. Of course, if the lustful actually call her, they will be disappointed. The number is not Danica’s cell number but it does lead to a message from her asking for suggestions on how she can return the prank to Earnhardt in a future ad. ANd if Danica likes your suggestions, she just might call you back. Fan boys can only hope.
In-store experiences and digital brand interactions are merging. What can brands do to capitalize on this trend?
Voici la nouvelle campagne de Louis Vuitton avec la présence de Mos Def (Yasiin Bey) et Niels Shoe Meulman autour des mots et des textes de la carrière du champion Mohammed Ali. Un hommage et travail très sobre du réalisateur Stuart McIntyre avec l’agence Ogilvy Paris pour ces 2 spots intitulés « Word & Dream ».
(TrendHunter.com) The SSAP Spring/Summer 2013 collection is on point with its clean sophistication and subtle peeks of patterns. The NYC brand takes inspiration from its home turf in creating a collection that makes…
With Skift, Rafat Ali is hoping to take the best of different business models to build a well-diversified media site targeting the massive travel industry.
Coca-Cola-owned brand Glacéau Vitaminwater has released a Facebook app created by Jam that positions it as helping people escape energy dips.
Friday night’s London 2012 Olympic Games Opening Ceremony starred globally famous British cultural icons such as James Bond, The Queen, Mr Bean, David Beckham and JK Rowling but brands such as Samsung, Mini and Puma earned a little screen time.
G2 Joshua has made two new appointments, hiring Carol O’Mara from Gyro London as business director, and Emma Baker from Archibald Ingall Stretton as account director.
(TrendHunter.com) For those who have ever wondered what kind of price tag superheroes rack up, The Cost of Being Iron Man Infographics reduces one crime fighter down to his cost. This infographic examines the…
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