Sep
08
Mar
31
Innocean, La Red Celebrate Perfectionism for Kia Sorrento
Posted in: UncategorizedInnocean Worldwide Europe teamed up with digital agency La Red to launch a campaign for the Kia Sorrento celebrating the vehicle as “Made for perfectionists. Perfect for everyone.”
The campaign features four ads celebrating perfectionists from different backgrounds: a chef, an artist, a fashion designer and a basketball coach. Each spot highlights one of the professional’s exacting standards, drawing parallels to the high quality standards of the Kia Sorrento. Innocean worked on the story development, strategic planning and broadcast execution, while La Red developed the overall and digital execution concepts, and the web films.
“Kia prides itself with its ability to surprise and for this particular campaign we wanted to channel this spirit to present a new, more sophisticated side of the brand,” said Andreas Cordt, client service director for Innocean Worldwide Europe, in a statement. “Through our close collaboration with La Red, we decided to focus on ‘the perfectionists’ who wouldn’t settle for anything less than the best.”
Mar
23
Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA
Posted in: Uncategorized
Don’t be a crash text dummy.
Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all to show that the moment you begin typing, you can no longer fully concentrate on the road.
In the dazzling minute-long spot, “Crash Text,” an “A” explodes in plumes of smoke and fire, an “N” slowly crumples as it burns, an “E” cracks and shatters like a windscreen during a highway crash, and an “X” drips blood. Each takes place in mesmerizing slow motion, with extreme attention to detail. It’s like a Sesame Street alphabet video run horribly amok, and defiling such familiar symbols with surprising brutality strikes a primal chord. (Liberty Mutual tried something similar a while back, substituting oversized, crumbling abbreviations like OMG, TXT and LOL for smashed cars, but Kia’s approach is more visceral.)
Richard Copping, ecd at Saatchi & Saatchi Dubai, calls the abstract style a deliberate departure from PSA norms, designed to laser-focus viewers’ attention on the act of texting while driving. “I hope that when people see the film, they will learn from it,” he says.
The spot, airing online and in cinemas, broke this week in Egypt, which has the highest number of road accidents per miles driven in the world, averaging about 12,000 auto fatalities in recent years. Like many countries, Egypt prohibits the use of cellphones while driving unless handsfree functionality is involved.
Hopefully, this campaign will remind drivers to follow the letter of the law.
Feb
14
David&Goliath, Blake Griffin Revisit Top Gun for Kia
Posted in: UncategorizedRather than revisiting Pierce Brosnan’s Bond-ish Super Bowl spot, David&Goliath takes the highway to the danger zone in its newest ad for Kia starring everyone’s favorite action star Blake Griffin.
The first ad in this campaign, which dropped in December, cast Griffin as an actor/turned Tombstone gunslinger who insists on including his Kia in the scene.
He’s even more of a “maverick” in this one, and he insists that the Kia Optima will go wherever he wants it to go while fulfilling his need for speed.
Come on, Blake, do some of that pilot shit!
Note the final disclaimer: “Do not attempt. Optimas don’t fly.”
Griffin isn’t really an actor or a pilot, but he can still be Kia’s pitchman anytime.
Credits
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director: Driscoll Reid
Creative Director: Chris Hutchinson
Digital Creative Director: Chris Robertson
Associate Creative Director: Basil Douglas Cowieson
Associate Creative Director: Greg Buri
Art Director: Marc Wilson
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Director of Digital: Josh Crick
Director of Digital Technology: Robert Boucher
Digital Account Director: Jeanann Grubbs
Account Executive: Kylie Lemasters
Digital Account Executive: Sarah Kirsch
Assistant Account Executive: Lauren Kelley
Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Executive Producer: Christopher Coleman
Digital Producer: Anna Cobban
Director of Art Production: Andrea Mariash
Project Manager: Kemit Ray
Director Business Affairs: Rodney Pizarro
Associate Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Ann Shelton
Product Information Manager: Russ Wortman
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Executive Producer: Charlie Cocuzza
Producer: Candace Tomarken
Editorial: Spinach
Editor: Grant Surmi
Producer: Jonathan Carpio
Asst. Editor: Ben Reesing
Visual Effects: The Mill
Executive Producer: Jo Arghiris
Executive Color Producer: Thatcher Peterson
Producer: Will Lemmon
Color Producer: Natalie Westerfield
Creative Director: Robert Sethi
Production Coordinator: Benjamin Sposato
Colorist: David Ludlam
2D Lead: Andy Dill
3D Lead: Robert Chapman
2D artists: Nicholas Tayler, Gareth Parr, Trent Shumway, Lisa Ryan, Narbeh Mardirossian
3D artist: Kelvin Liang, Joshua Frankel, Mike Di Nocco, Matt Neapolitan, Katie Yancey.
Concept Artist: Lynn Yang
Matte Painter: Thom Price, Andy Wheater, Rasha Shalaby,
Music/Sound Design: Barking Owl
Executive Producer/Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Digital Production Company: Wildlife LA
Executive Producer: Brandon Del Nero
Creative Director: Jake Friedman
Creative Director: Scott Friedman
Photographer: Chris Hornbecker
Jan
27
Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super Bowl Ad
Posted in: Uncategorized
Kia has released an extended version of its 60-second Super Bowl ad, and it’s a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too—by both celebrating and poking fun at over-the-top Super Bowl spots.
In the spot, the former James Bond is getting briefed by his agent on his role for the ad, which he assumes will be standard action-movie fare. Instead, the agent keeps comically lowering his expectations. It’s not a Bond-esque escapade, he explains—just a normal car-driving-through-the-mountain ad.
Along the way, we see each scene play out the way Pierce thinks it should, and then how it actually does. This, of course, makes it a Bond-esque escapade after all—as well as a sly critique of such spectacles (at which Kia, of course, has excelled in the past on game day).
The on-screen text at the end really caps it off. Nice work by David & Goliath.
Aug
23
Kia's Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends
Posted in: Uncategorized
Kia’s oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison.
The new ad from David&Goliath for the plug-in 2015 Kia Soul EV takes us into a laboratory, where everyone’s favorite human-size hamsters are performing tests on the electric vehicle—and, inadvertently, their normal-size pet hamster. The results change the researchers’ priorities faster than you can say “hamster balls.”
Check it out below, and know that any feelings of discomfort are totally normal. But also know that life can be lonely for terrifyingly huge man-rodents, and they need love, too.
Credits below. Hat tip to our friends at Unruly Media.
CREDITS
Client: Kia Soul
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director/Copywriter: Matthew Curry
Associate Creative Director/Art Director: Kristian Grove Møller
Copywriter: Courtney Pulver
Art Director: Michael JF Wilson
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Adam Blankenship
Account Supervisor: Nancy Ramirez
Executive Director, Head of Planning: Seema Miller
Managing Director Business Affairs: Rodney Pizarro
Business Affairs Managers: Tony Kim & Camara Price
Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin; 2nd Unit DP: Greg Baldi
Production Designer: Tom Foden
Wardrobe Stylist: Anette Cseri
Special EFX: Legacy Effects
Editorial: Union Editorial
Editor: Jim Haygood
Assistant Editor: Erik Jessen
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross
Post-Production/VFX: MPC LA
Executive Producer: Asher Edwards
Producer/Deputy Head of Production: Mike Wigart
VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead)
VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O’Boyle, JT Lawrence, Huisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle
Production Coordinator: Ashley Greyson
Grade: MPC LA
Colorist: Mark Gethin, Ricky Gausis
Music and Sound Design: Hum
Music Editor: Dan Hart
Sound Designer: Dan Hart
Audio Mix: Margarita Mix, Santa Monica
Mixer: Nathan Dubin
Jan
28
Morpheus de “Matrix” muda o luxo como você conhece em comercial da Kia
Posted in: UncategorizedApenas três dias depois do teaser, a Kia revela o seu comercial para o Super Bowl XLVIII.
Como já era esperado, o filme traz o ator Laurence Fishburne novamente no papel de Morpheus, seu personagem da trilogia “Matrix”. Novamente ele aparece para propor mudança de perspectiva, oferecendo para o casal uma chave azul (para continuar tudo igual) ou vermelha (caso queiram mudar o conceito de luxo como conhecem).
A participação de Morpheus, porém, não acaba aí. Ele vai de carona no banco traseiro e, enquanto canta “Nessun Dorma”, faz carros voarem, luzes explodirem, colheres entortarem, entre outras firulas.
A criação é da David And Goliath.
Post originalmente publicado no Brainstorm #9
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Jan
24
Laurence Fishburne vai viver Morpheus novamente em comercial da Kia para o Super Bowl
Posted in: UncategorizedQualquer coisa com referência a “Matrix” garante atenção instantânea, e o histórico de comerciais divertidos da Kia Motors nos últimos anos promete uma boa surpresa para o próximo Super Bowl.
A montadora revelou hoje um teaser do que irá veicular no intervalo do terceiro quarto. Morpheus aparece ajustando a televisão, naquela que é uma das cenas mais emblemáticas do filme dos irmãos Wachowski.
O comercial vai servir para promover o modelo sedan K900.
Post originalmente publicado no Brainstorm #9
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Jul
10
Kia’s Man and Woman of Now: Two of the Most Irritating Ad Characters Ever
Posted in: Uncategorized
Australian yuppie hipsters … crikey, who better to pitch cars in Kia commercials? The answer appears to be anyone, judging by the pervasive negative reactions to the automaker's "Man of Now"/"Woman of Now" spots from ad agency Innocean. The spots popped up Down Under in January and were panned by pundits at the time, but they're just now gaining global traction (and fresh abuse) following recent airings during Wimbledon coverage on Australia's Channel 7. The Guardian, among others, asks if these might be the most irritating ads ever made, and warns viewers, "Once you've seen the spots, you can't unsee them, so be careful what you click for."
Each ad follows its subject through bustling city streets as the Man and Woman hurry to reach their Kias, extolling their own "virtues" in rapid-fire, brand-building beat poetry from hell. The "Man of Now" informs us: "I push the envelope, push a button, push a pram … push 'em real good. I wear the pants, I wear aftershave, I wear the blame … and I wear it well." Wow, I wonder how many roommates he goes through in a year. The "Woman of Now" confides: "I'm texting, typing, LOL-ing, OMG-ing, I'm digitally in touch, but not retouched. I'm a storytelling, canteen-helping, fundraising, muffin-making, party-going yoga lover." Hey, aren't we all these days?
This stuff's easy to criticize as smug nonsense. Yet, I'm not in the hater camp. Though it's largely unintentional (I think), the commercials actually do a fine job of both reflecting and skewering cultural modernism and revealing the shallow stereotypes that some self-styled "men and of women of now" have become. Viewed thusly, these ads are a hoot—irritating, yes, but also strangely compelling as warped signposts of the times we live in. (There's an ironic bit in both spots where the Man and Woman briefly bump into each other, but they're too self-absorbed to break their stride, too focused on their personal manifestos to really see the world around them.)
Kia has been a good sport, with a rep explaining that the campaign mirrors "the modern lifestyle—it's a metaphor," and adding, "Some people don't get it. You can't please everybody." The automaker even embraced a parody from Priceless Productions, which features a beefy rugby hooligan type who brags, "I spent $20 on my mum for Christmas. My haircut cost $80. I'm international, I'm interconnected, I'm interrupting people all the time because everything I say is f—ing hilarious." Good on ya! Now, go drop-kick a giant hamster, mate! ("We think it's great," Kia said of the spoof.)
In fact, the real spots play like parodies, and while that presumably isn't what Kia intended, they're generating commentary and heightened awareness without being offensive—and they're poised to go viral. That surely beats driving into instant obscurity, which is the road most car commercials take, after all.
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Jan
30
Super Bowl 47: Kia mostra de onde vem os bebês com filhotes espaciais
Posted in: Uncategorized
Poderíamos até acusar a Kia de apelar para fórmula de sucesso – no caso, filhotes de todo tipo – para tentar o sucesso no Super Bowl 2013, no próximo domingo. Porém, pelo menos, fazem esse com criatividade e bom humor.
Para promover o Sorento 2014, a marca coloca um pai na complicada situação de ter que responder a pergunta do filho: “De onde vem os bebês?”. Rapidamente ele inventa um planeta, de onde os filhotes viajam no espaço por 9 meses até chegar na Terra.
Post originalmente publicado no Brainstorm #9
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Jul
30
Os 20 anúncios mais vistos de todos os tempos no YouTube
Posted in: Uncategorized
A AdWeek publicou um ranking mostrando quais são os 20 anúncios mais vistos de todos os tempos no YouTube. Entre muitas novidades, chama a atenção um clássico de quase 30 anos estrelado por Michael Jackson. Vale lembrar que a qualidade de alguns vídeos não é das melhores, já que são bem antigos.
1. Angry Birds: Trailer – 74 milhões de views
2. Evian: Roller Babies – 58 milhões de views
3. Volkswagen: The Force – 54 milhões de views
4. Pepsi: Pepsi Generation – 44 milhões de views
5. Old Spice: The Man Your Man Could Smell Like – 42 milhões de views
6. Pepsi: Kung-Fu – 37 milhões de views
7. T-Mobile: Dance – 35 milhões de views
8. Axe: Billions – 35 milhões de views
9. World of Warcraft: Chuck Norris – 31 milhões de views
10. T-Mobile: Royal Wedding – 26 milhões de views
11. DC Shoes: Ken Block’s Gymkhana Five – 24 milhões de views
12. Modern Warfare 3: The Vet & the Noob – 22 milhões de views
13. M&Ms: Just My Shell – 21 milhões de views
14. Nike: My Time Is Now – 20 milhões de views
15. Acura: Transactions – 18 milhões de views
16. Kia: Dancing Hamsters – 18 milhões de views
17. Samsung: Extreme Sheep Art – 17 milhões de views
18. Honda: Matthew’s Day Off – 16 milhões de views
19. Chrysler: Born of Fire – 15 milhões de views
20. Dove: Evolution – 15 milhões de views
Posts relacionados:
Post originalmente publicado no Brainstorm #9
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Feb
02
Super Bowl 46: O maior teaser do mundo tem 5 horas com a Adriana Lima sacudindo uma bandeira
Posted in: Uncategorized
A KIA vai anunciar pela primeira vez no Super Bowl, e mostrando o que acontece quando você tem muita sorte. Isso é, do ponto de vista de um homem… que assiste jogos de futebol americano.
A criação da agência David&Goliath tem a participação da modelo brasileira Adriana Lima e dos farofas do Mötley Crüe.
Porém, a melhor ideia da campanha da KIA nem vai pra TV. É o maior teaser do mundo, exclusivo para web. Um vídeo com 5 horas da Adriana Lima sacudindo uma bandeira.
Um verdadeiro milagre da internet.
Post originalmente publicado no Brainstorm #9
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Jun
04
Kia: Cockpit
Posted in: Uncategorized
New Jumbo pickup 125hp.
Advertising Agency: Matchbox, Bangkok, Thailand
Creative Directors: Vinai Ngamphatiphong, Kraichit Charernpanich
Art Director: Nuttayut Sankla
Copywriter: Pongchai Rattanasiriluk
Photographer: Chub Cheevit Studio
Illustrator: Chub Nokkeaw
Published: May 2008
Apr
21
Neostar Official KIA Dealer: Parking wall
Posted in: Uncategorized
Advertising Agency: Play Publicidad, Rosario, Argentina
Chief Creative Director: Mauricio Tokman González
Art Directors: Mauricio Tokman González, Hernán Ibañez
Copywriter: Federico Cavallo
Who's in charge here?
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