BBDO Takes M&M’s Into the Bedroom

BBDO NY Gives M&Ms Its ‘Big Movie’

BBDO New York debuted a new, movie-themed spot for M&Ms during Sunday’s Oscar broadcast entitled “Big Movie.”

The 30-second spot pretends to be a film trailer for M&M’s “Big Movie,” spending the majority of its duration lampooning common Hollywood action movie tropes. Then near the end the spot gains a bit of self-awareness, as when the voiceover guy admits the “Big Movie” is “just a commercial,” Red rolls his eyes and stops what he’s doing (which happens to be saving the other M&Ms from a ticking time bomb). It’s basically more of the same kind of goofy humor the brand has made its trademark over the years, and why not? The movie-themed nature of the ad serves not just to tie it to the Oscars but to promote it as a snack at the theater, which makes sense given the brand’s popularity in that context. In case the connection wasn’t obvious, the spot even ends with the line “Movies are better with” and a shot of an M&M.

Credits:

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House / Director / Senior Producer: Traktor
VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Senior Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson

M&M’s Amarelo é sequestrado em teaser do Super Bowl

Parece que a M&M’s adora colocar o Amarelo em perigo. Se não bastasse no último comercial ele ter ficado preso a uma bomba, no teaser do comercial que será exibido no Super Bowl, ele foi sequestrado. Criado pela BBDO de Nova York, o filme não tem nada demais além da tradicional fofura do personagem.

Isso não quer dizer que a BBDO não possa surpreender, já que nos últimos tempos os comerciais da marca têm sido bem divertidos. É esperar para ver.

amarelo

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Yellow Gets the Starring Role in M&M’s Super Bowl Spot

A year after the Red M&M belted out Meat Loaf's "I'd Do Anything for Love (but I Won't Do That)," it's Yellow's turn to take the spotlight during the Super Bowl.

The Mars candy brand just released a teaser for its 30-second spot, set to air in the first half of the Feb. 2 broadcast. Not much is revealed, aside from some aerobics and an abduction via tranquilizer dart.

The spot, from BBDO New York, will promote peanut M&M's.

"It's about time we remind the world how irresistible M&M's Peanut really is," Seth Klugherz, senior director of M&M's Chocolate Candies, said in a statement. "Each M&M's Peanut is literally 1 in 100—meaning we have to sort through 100 different peanuts, just to find one that's lucky enough to make its way into a bag of M&M's Peanut."

CREDITS
Client: Mars/M&M's
Title: "Abduction"

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Art Director: Jamie McCelland
Copywriter: Roberto Danino
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori

Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan

Production Company, Visual Effects: Laika, House
Executive Producer, President: Lourri Hammack
Director: Kirk Kelly
Producers: Zilpha Yost, Julie Ragland
Editing House: PS260
Editors: Maury Loeb, Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson


    



M&M’s mostram como um celular tocando pode estragar um filme

A se julgar pelos segundos iniciais do video aí em cima, poderia ser mais um trailer de um filme de ação prestes a estrear nos cinemas. Logo, entretanto, o equívoco é desfeito com o aparecimento de duas figuras conhecidas, os M&M’s vermelho e amarelo, que contam com uma importante missão: mostrar ao público como o toque de um celular pode estragar um filme.

Criado pela BBDO de Nova York, com produção do estúdio Traktor, Trailer apela para o humor, suspense e aventura para lembrar os espectadores de desligarem seus celulares antes do início do filme. É possível reconhecer algumas referências a clássicos dos filmes de ação, como por exemplo Velocidade Máxima, entre outros. É diversão pura.

m1 m2

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M&M’s Spoof Action Movies in Cinema Plea to Silence Your Cellphone

The iconic M&M's candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters have appeared in a single spot.

Speed and Die Hard-type flicks are among those deftly spoofed in the 40-second PSA, which will run in theaters nationwide. "Cellphones ruin movies. Please turn them off" is the tagline. Lobby posters starring the Red and Yellow M&M's are also part of the push.

Sugar-coating the theme in such fashion is pretty sweet, and the approach actually makes me want to see the M&M's cast in a feature for real. They're always hanging around movie theaters anyway, usually in the snack case. And judging by the "trailer," the Blue M&M could out-act Vin Diesel any day of the week (though an M&M's wrapper could probably do that, come to think of it).

Credits below.

CREDITS
Agency: BBDO, New York
Client: Mars/M&M's

Video Credits
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Junior Producer: Samantha Errico

Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson

Production Company: Traktor
Director: Traktor/Sam
Producer: Richard Ulfvengren
Head of Production: Rani Melendez

Visual Effects: Laika/House
President, Executive Producer: Lourri Hammack
Animation Director: Kirk Kelly
Producer: Zilpha Yost
Producer: Julie Ragland
Editing House: PS260
Editors: Maury Loeb, Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson

M&M'S 2013 Cinema "Teeth" Poster Creative Credits

Print Credits:
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Art Directors: Jonathan Bjelland, Vanessa Castaneda
Copywriter: Tifanni Lundeen

Executive Art Producer: Betsy Jablow
Print Production Manager: Michael Musano
Retoucher: Steve Lakeman

Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson

CGI Rendering: Laika
Animation Director: Kirk Kelly
Producer: Zilpha Yost

Illustrator: Michael Koelsch


    

M&M’s: A vingança de Ms. Brown

Ah, as mulheres… Elas sabem ser vingativas, principalmente se são feitas de chocolate como a elegante Ms. Brown, estrela da mais nova campanha de M&M’s produzida pela BBDO NY. No filme, uma amiga adverte Ms. Brown que uma convidada de cabelos vermelhos está louca para conhecer a anfitriã da festa, mas que ela deve ficar atenta ao fato de que a ruiva é uma devoradora de chocolates.

E como é que Ms. Brown se livra da ruiva? Apresentando-a para o M&M’s vermelho, é claro.

brown1

Se você não sabe porque ela se vingaria do amigo vermelho, talvez o anúncio do Super Bowl do ano passado explique…

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Os 20 anúncios mais vistos de todos os tempos no YouTube

AdWeek publicou um ranking mostrando quais são os 20 anúncios mais vistos de todos os tempos no YouTube. Entre muitas novidades, chama a atenção um clássico de quase 30 anos estrelado por Michael Jackson. Vale lembrar que a qualidade de alguns vídeos não é das melhores, já que são bem antigos.

1. Angry Birds: Trailer – 74 milhões de views

2. Evian: Roller Babies – 58 milhões de views

3. Volkswagen: The Force – 54 milhões de views

4. Pepsi: Pepsi Generation – 44 milhões de views

5. Old Spice: The Man Your Man Could Smell Like – 42 milhões de views

6. Pepsi: Kung-Fu – 37 milhões de views

7. T-Mobile: Dance – 35 milhões de views

8. Axe: Billions – 35 milhões de views

9. World of Warcraft: Chuck Norris – 31 milhões de views

10. T-Mobile: Royal Wedding – 26 milhões de views

11. DC Shoes: Ken Block’s Gymkhana Five – 24 milhões de views

12. Modern Warfare 3: The Vet & the Noob – 22 milhões de views

13. M&Ms: Just My Shell – 21 milhões de views

14. Nike: My Time Is Now – 20 milhões de views

15. Acura: Transactions – 18 milhões de views

16. Kia: Dancing Hamsters – 18 milhões de views

17. Samsung: Extreme Sheep Art – 17 milhões de views

18. Honda: Matthew’s Day Off – 16 milhões de views

19.  Chrysler: Born of Fire – 15 milhões de views

20. Dove: Evolution – 15 milhões de views

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