Associação Cultural Videobrasil / Sesc: Escape Button


For São Paulo’s 17th International Contemporary Art Festival, we created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When clicked, it takes you, randomly, to several different websites, articles, images and videos recommended by the festival’s artists, including special guest Olafur Eliasson.

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Theo Rocha
Art Director: Fabiano de Queiroz Tatu
Copywriter: Thiago Espeche

Cia Athletica: MACHO-chicken, SEXY-boring, HOT-jerk


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“What they see is what you are.”

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser’s Supervisor: Marcos Nisti

Hunter Beer by Purple Focus

Advertised brand: Hunter Beer
Headline and copy text (in English): Grab the Grip
Advertising Agency: Purple Focus, Mumbai, India.
Asso. Creative Director:  Abhijeet Mankar
Art Director: Abhijeet Mankar
Copywriter: Abhijeet Mehta

Pork Barrel Politics


See video

As American politicians gear up the rhetoric for yet another Middle Eastern conflict, don’t forget to consider the special interests pulling the strings.

The Age of Consequences

Gaia in turmoil.

by
David Abram

From Adbusters #99: The Big Ideas of 2012

The Age of Consequences

Kenneth Bok

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Audio version read by George Atherton – Right-click to download

Today, as Earth shivers into a fever – the planetary climate rapidly warming as oil-drunk civilization burns up millions of years of stored sunlight in the course of a few decades – clearly the felt temper of the atmosphere is shifting, becoming more extreme. As local weather patterns fluctuate and transform in every part of the globe, the excessive moodiness of the medium affects the mental climate in which creatures confront one another, lending its instability to human affairs as well. Our human exchanges – whether between persons or between nations – easily become more agitated and turbulent, apt to flare into storms of blame, anger and war as the disquietude in the land translates into a generalized fearfulness among the population, a trepidation, readiness to take offence or to lash out without clear cause.

Indeed the propensity for random violence becomes more pronounced whenever the sources of stress are unrecognized, whenever a tension is felt whose locus or source remains hidden. And as long as we deny the animate life of the Earth itself – as long as we arrogate all subjectivity to ourselves, forgetting the sentience in the air, and the manifold intelligence in the land – then we’ll remain oblivious to what’s really unfolding, unable to quell the agitation in ourselves because we’re blind to the deeper distress.

For the possibility of a human future, and for our own basic sanity, we need to acknowledge that we’re not the sole bearers of meaning in this world, that our species is not the only locus of feeling afoot in the real. To weather the changes now upon us, we must become ever more attentive to the more-than-human field of experience, consulting the creatures and the old local farmers, comparing notes with neighbors, learning the seasonal cycles of our terrain even as we notice new alterations in those cycles. Listening at once outward and inward, observing the shifts in the animate landscape while tracking the transformations unfolding within us – in this way we weave ourselves back into the fabric of our world.

The violence and disarray of the coming era, its social injustices and its wars will have their deepest source in systemic stresses already intensifying within the broader body of the biosphere. Yet such system-wide strains cannot be alleviated by scapegoating other persons, or by inflicting violence on other peoples. They can be eased only by strengthening the wild resilience of the Earth, preserving and replenishing whatever we can of the planet’s once-exuberant biotic diversity while bringing ourselves (and our communities) into greater alignment with the particular ecologies that we inhabit. Acknowledging that human awareness is sustained by the broader sentience of the Earth; noticing that each bioregion has its own style of sentience; observing the manner in which the collective mood of a terrain alters with every change in weather: such are a few of the ways whereby we can nudge ourselves toward such an alignment.

The era of human arrogance is at an end; the age of consequences is upon us. The presumption that mind was exclusively a human property exemplified the very arrogance that has now brought the current biosphere to the very brink of the abyss. It led us to take the atmosphere entirely for granted, treating what was once known as the most mysterious and sacred dimension of life (called Sila, the wind-mind of the world, by the Inuit; Nilch’i, or Holy Wind, by the Navajo; Ruach, or rushing-spirit, by the ancient Hebrews) as a conveniently invisible dumpsite for the toxic by-products of industrial civilization.

The resulting torsions within the planetary climate are at last forcing humankind out of its self-enclosed oblivion – a dynamic spoken of, in psychoanalysis, as “the return of the repressed.” Only through the extremity of the weather are we brought to notice the uncanny power and presence of the unseen medium, and so compelled to remember our thorough immersion within the life of this breathing planet. Only thus are we brought to realize that our vaunted human intelligence is as nothing unless it’s allied with the round intelligence of the animate Earth.

David Abram is a cultural ecologist and the author of Becoming Animal: An Earthly Cosmology (Pantheon Books, 2010). He lives in the foothills of the southern Rockies. This piece is excerpted from an essay that originally appeared in Gaia in Turmoil: Climate Change, Biodepletion, and Earth Ethics in an Age of Crisis.

Road Rage

L’artiste Nick Khoo a voulu évacuer son énervement à propos du comportement des automobilistes avec cette vidéo intitulée “Road Rage”. Imaginant ce qu’il peut arriver à un automobiliste agressif, cette vidéo en animation est à découvrir dans la suite de l’article.



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Globo News: Architect, Boyfriends


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boyfriends

“The world happens. Every minute. Globo News. Never off.”

Advertising Agency: CGCOM, Rio De Janeiro, Brazil
Creative Director: Marcos Pedrosa
Art Directors: Bruno Di Celio, Rodrigo “Judá”, André Regnier
Copywriter: Danielle Pascoalino
Illustrator: Bruno Di Celio / Furia
Photographer: Rudh Hühold

Asertec Insurance Broker: Maya


iconic asertec maya health

iconic asertec maya home

iconic asertec maya car

“Protect yourself for the most probable disasters of 2012″

Advertising Agency: Iconic, Quito, Ecuador
Creative Director: Roberto Rodriguez
Art Director: Luis Yacelga
Copywriter: Marcelo Báez
Illustrator: Luis Yacelga
Account Executive: Sophy Merino

Soon Your TV Will Watch You, Too


Front-facing cameras are already everywhere on laptops, tablets and phones. If the Consumer Electronics Show was any indication, they're about to become ubiquitous on TVs as well.

Success of Products at CES Depends on How Well They’re Marketed to Women

A panel of experts at Ad Age's CES event focused on women and technology discuss what at the show this year is most likely to appeal to women.

Heineken agradece fãs brasileiros no Facebook enchendo um balão para cada like

Para agradecer os seus 1.021.969 fãs brasileiros no Facebook, a Heineken inventou seu próprio Isaiah Mustafa. Porém, ao invés de mensagens só de toalha, a marca se propôs a encher um balão para cada like que o vídeo acima tiver no YouTube.

A campanha conta com vídeos personalizados para determinados usuários que interagirem com a marca nas redes sociais, e até agora já encheu 2914 balões, de acordo com o último vídeo (abaixo) publicado há 19 minutos.

Durante o dia de hoje, o cara vai continuar por lá gastando oxigênio, num crossover de mídias sociais. Usando YouTube para agradecer aos fãs no Facebook que podem interagir por qualquer outro lugar e vice versa.

Veja todos os vídeos no canal: youtube.com/UmLikeUmBalao. A criação é da Wieden+Kennedy de São Paulo.

Brainstorm9Post originalmente publicado no Brainstorm #9
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DraftFCB Set to Pick Up Cox’s Direct-Response and Digital Account

DraftFCB, Chicago, is poised to pick up the direct-response and digital-marketing account for cable TV and wireless provider Cox Communications after a review, according to people familiar with the matter.

Explore o seu mundo com Google Maps

Um cubo labiríntico gigante demonstra algumas das funcionalidades do Google Maps no mundo real. Essa é a ideia da Venables Bell & Partners, de San Francisco, na primeira campanha criada pela agência para o Google, chamada “Start Here”.

De maneira analógica, o labirinto mostra que com o Google Maps você pode acessar o mapa de interiores, como shoppings, ver sugestões de rotas alternativas em caso de congestionamento, e até guia de transporte público.

Além do vídeo, a campanha inclui o site: maps.google.com/starthere

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Mary Kay Photography

Focus sur le travail de Mary Kay, une photographe d’origine grecque qui exprime tout son talent à travers différents clichés de paysages. Des “Landscapes Photography” réussies et maîtrisées. L’ensemble de ces images sont à découvrir dans la suite de l’article.



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Photography Calling!

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The work of 31 photographers are part of the show. You can never go wrong with the likes of Diane Arbus, Bernd and Hilla Becher, Lee Friedlander, Martin Parr, Thomas Struth Tobias Zielony, Thomas Demand, Andreas Gursky, Thomas Ruff, Wolfgang Tillmans and Jeff Wall. Most of the works exhibited are jaw-dropping. However, i now have the feeling that i have seen this kind of exhibition one time too many continue

What’s on Your Desk, Rich Silverstein?


Rich Silverstein is drawn to Americana, from bridges to baubles, from cars to cartoons.

BT’s student ads replace Adam and Jane

BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who take the baton from long-standing characters Adam and Jane, view first here.

How I Got Bruce Springsteen to Follow Me On Twitter


Bruce Springsteen is following me on Twitter. That sounds impressive until you realize that he's not really following me, but actually following a Twitter version of himself that I created.

Diane von Furstenberg

Le motion designer en freelance Luis Aguirre basé à New York a aidé à l’animation de cette vidéo très réussie pour la marque DVF (Diane Von Furstenberg). Avec une direction artistique très réussie, cette vidéo publicitaire est à découvrir dans la suite de l’article.



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Sony Ericsson Xperia Play: Juggling


Advertising Agency: McCann Worldgroup, New York, USA
Chief Creative Officer: Linus Karlsson
Executive Creative Director: Tom Murphy, Sean Bryan
Associate Creative Director: Mat Bisher, Jason Schmall
Art Director: Mat Bisher
Copywriter: Jason Schmall
Director: Nick Jasenovec
Production Company: Caviar
Producer: Minnie Tran, Christine Brown, Jeff Fischer
Executive Producer: Michael Sagol, Jasper Thomlinson
Director of Photography: Jesse Green
Production Designer: Benjamin Bamps
Editorial Company: Post Op
Editor: Ed McGowan
Assistant Editor: Jamie Connors
Audio: Gerard McConville
Music Company: Circa Music
Composer: Allen Dicenzo