CHICAGO (AdAge.com) — A website against Chicago's Olympic bid was created by Kevin Lynch, chief creative officer an Energy BBDO. Too bad the agency is backing the bid.
Database marketing is now about the customer. Who woulda thunk it?
Merkle, a long-standing and highly reputable database marketing firm, has repositioned themselves in the industry. Following their release of Integrated Customer Marketing, Merkle has now adopted a new brand, “Customer Relationship Marketing Agency.”
There’s a lot of jargon associated with this switch. For example, look to the explanation in MediaPostNews “Marketing Daily”:
Integrated Customer Marketing helps companies become more customer-centric by informing the total customer experience , from strategic life-cycle management and marketing mix optimization to comprehensive program development and the optimization of individual campaigns.
What does that mean? I work in advertising and find that confusing. Talk about spin. Well, here’s my take: The idea, from where I’m standing, seems to be that Merkle is transitioning from merely being a resource of information for their clientele to a full-service consultation firm. They formerly offered “information.” Now, they offer “consultation.”
This change was long coming for the company; they have now joined the movement of agencies offering “full-service” solutions. With the state of our spending, that’s what companies are looking for: the one-stop shop or more bang for their buck.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
The smartphone space may seem all iPhone, all the time. But Google's Android is poised to crash Apple's party.
MINNEAPOLIS (AdAge.com) — Into the cultural breach came "Hank" and "The Middle," which had their prime-time premieres on ABC last night. Based on their demographic delivery, early indications are that those watching the least expensive form of programming don't want to be reminded they might not be able to afford a movie (let alone a five-dollar box of popcorn).
(TrendHunter.com) I love these Zarik Ahuir ads. They speak to the fantastical part of me. I’m very much the big blockbuster, fantasy, epic type of girl and each one of these advertisements seems to capture just that.
Moody…
Check out this clip of an interview with "Mad Men" creator Matthew Weiner from "Talk of Fame." He's fairly unapologetic about his portrayal of a lily-white ad universe. The show may be rife with historical inaccuracies, but the total lack of diversity is spot on. Weiner, though, hints that there may be some attempt to grapple with race at some point. And critics of the industry will just love his last line to the interviewer: "There are still no people of color in advertising."
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| THE ORIGINAL? Nissan X-Trail poster – 2006 Agency : TBWA (Germany?) |
LESS ORIGINAL : BMW Mini Cooper S – 2008 Source : Cannes 2009 longlist Agency : Lowe Zurich (Switzerland) |
| Copie du matin… chagrin. Pompe du soir… espoir? Même couleur de voiture, même cadrage, même fond… On trouve décidément de drôles de coïncidences sur la toile… |
(TrendHunter.com) Decades before ‘Mr. and Mrs. Smith’ and ‘Dancing With the Stars’ popularized the tango for the masses, this dance has been a symbol of passion and sexiness on the streets of South America. Its exact origin…
Brazilian retailer Lilica Ripilica, which is like a more palatable Limited Too, is embarking on an effort under a new tagline: “Enchantment.”
(TrendHunter.com) I’m sure for almost all men, lingerie of any kind is out of this world, but Agent Provocateur has decided to take it one step further with its latest line, ‘The New World Order.’ Featuring a galactic photo…
Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.
Découverte du portfolio en ligne de Julien alias Plasticbionic, un graphiste freelance basé à Nantes et âgé de 26 ans. Hébérgé sur la plateforme Cargocollective, il y présente des travaux réussies en typographies et print. Exemples dans la suite
Uma bela animação da WWF para mostrar as consequências das pequenas boas ações que as pessoas podem realizar. Criado e animado pela dupla Celine Desrumaux e Yann Benedi, o filme prova que, se você quer mudar o mundo, não está sozinho.
A criação é da agência britânica Bostock and Pollitt. E sim, a WWF dessa vez viu e aprovou a campanha.
| Via Osocio. PS: Essa animação também vai pro Smelly Cat mais tarde.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the Rue Du Mail Spring 2010 RTW collection in Paris, France, designer Martine Sitbon displayed one of her strongest lines yet with an optically confusing array of artistic little black dresses.
The…
Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY — the Wally Hermes Yacht.
Hoje é dia de VMB na MTV, ao vivo, a partir de 21h30, e estarei lá representando o Brainstorm #9 na hora de fazer cara de Fernanda Montenegro.
Se você ainda não votou, tem só mais algumas horas (até as 20h, eu acho) para escolher o Blog do Ano, que é claro, na sua digníssima opinião, é o Brainstorm #9, certo?
Se falar que vai votar no Jovem Nerd ou Papel Pop, terá seu comentário deletado! Já não basta aguentar os fãs do Azaghal e do Phelipe Cruz me mandando replies no Twitter. 
Então é isso. Em busca de uma posição digna no ranking, vota lá. E uma informação de última hora, até onde sei, a premiação de Blog do Ano vai ser logo no primeiro bloco.
Post originalmente publicado no Brainstorm #9
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ESPN's "30 for 30" sports documentary series is as ambitious an undertaking as anything the network has ever attempted. Hell, it might be one of the most ambitious projects in the history of TV. Set to coincide with the network's 30th year on the air, the series tasks 30 filmmakers with 30 documentaries on a range of sports-related topics from the last 30 years, giving them access to the extensive ABC/ESPN library of footage. As a result, the "30 for 30" project comes across less as a look-at-us! celebration of the network's omnipresence than as a quiet triumph of storytelling.
A partir das 21h, darei uma aula/palestra para os alunos do curso Ações Inovadoras em Comunicação Digital, realizado pelo Centro de Inovação e Criatividade da ESPM (CIC/ESPM).
Desde o dia 15 de setembro, o curso aborda os principais tópicos sobre inovação digital e atividades no mundo do ‘marketing 2.0′. O objetivo principal é estimular os alunos a pensar mais em como as novas tecnologias podem beneficiar o posicionamento e o relacionamento de uma marca para com os seus consumidores.
A Evolução da Revolução, nome que eu dei para a minha apresentação, mapeia na teoria e na prática os porquês da importância que o digital tem sobre todos nós. Histórias, reflexões e cases estão na pauta.
NEW YORK (AdAge.com) — Traditional publishers — concerned that Apple's anticipated tablet computer could affect their business the way the iPod disempowered music publishers — are discussing possible strategies, including an industry-wide digital storefront where tablet users could buy digital issues or subscriptions without going through iTunes or the App Store.
Un message clair et une exécution simple mais efficace, pour cette publicité de la marque DHL. Une baseline percutante : “If there’s an address, we’ll find it” de la part de l’école AAA School of Advertising à Johannesburg. Plus d’images dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
