Hasta La Creative!

LONDON (AdAge.com) — Brigitte, one of German's most popular glossy women's magazines, has banned models from its pages and will instead use only "real" women in its editorial pages, as a protest against society's obsession with stick-thin women.

NEW YORK (AdAge.com) — Continuing the changes across its portfolio that kicked off with the Gourmet shutdown yesterday, Conde Nast has ousted Details VP-Publisher Steven DeLuca. Conde Nast Senior VP-Publishing Director William Wackermann, who already oversees Glamour and the bridal category, received oversight of Details today as well. Details Associate Publisher Lucy Kriz continues in that post.

(TrendHunter.com) One of the most infamous indications that men on the hunt look for is the tramp stamp. Basically, the tramp stamp is a tattoo on the lower back area that will cement your reputation as a promiscuous swinger…

(TrendHunter.com) You know what I like to see? I like to see people who are extremely wealthy and who have titles before their names get really drunk and make fools of themselves. The Very Rich and Very Drunk Photos are…

Une galerie étonnante avec ces modernes sculptures en bois, représentant des enfants très expressifs. Une violence et souffrance traduite sur les différents projets de l’artiste Gehard Demetz, né en Italie et actuellement basé à Val Gardena. Plus d’images dans la suite.

Previously on Fubiz

• Wood Music Video
• Ruben Brulat
• Lenny Kravitz – Let Love Rule (Justice Remix)

The Brazilian Association of Digital Agencies just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America. The study revealed there are 2,275 digital agencies in Brazil that today gather up an income of $412 million, not counting media-buying investments.

Em julho passado, a Wieden+Kennedy iniciou uma nova campanha para Levi’s incitando as pessoas (estado-unidenses, pelo menos) a buscarem seus espirítos de desbravadores e pioneiros. Com a assinatura “Go Forth”, o novo posiciontamento da marca começou com o velho estilo de filme-manifesto, baseado no poema de quatro versos “America”, de Walt Whitman. O comercial utiliza, inclusive, a gravação original de Whitman feita em 1890 com um cilindro fonográfico.

A grandiloquência e visão otimista do mundo não é original, obviamente, mas tem a missão de afirmar a Levi’s, mais uma vez, como uma grande propriedade norte-americana, pioneira, romântica e idealista.

Até ontem, a campanha trazia duas seções colaborativas no site goforth.levi.com, “The New Declaration” e “The New Americans”, em que as pessoas podiam alterar o manifesto original e enviar fotos que demonstrem o retrato da América (do Norte).

Agora, a Levi’s inaugura a expedição “Fortune”, mais uma espécie de caça ao tesouro que integra online e mundo real. Um personagem chamado Grayson Ozias IV’s enterrou, em 1896, uma fortuna avaliada em US$ 100.000. Amigo próximo de Nathan Strauss (um dos sobrinhos de Levi Strauss) Ozias desapareceu, mas deixou uma série de gravações que conduziram os pesquisadores ao tesouro enterrado.

A Levi’s convida as pessoas a seguirem o mesmo caminho, e através das palavras de Ozias encontrarem a fortuna escondida. Quando achada, a mesma quantia em dinheiro será doada para uma instituição de caridade. Além do conteúdo no site, o perfil no Twitter de Grayson Ozias IV’s deve ajudar os interessados pelo tesouro.

Mais do que palavras de ordem e belos poemas, nada como dinheiro para realmente convencer as pessoas a seguirem em frente. Abaixo você pode ver o vídeo que apresenta a caça ao tesouro:

Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — It has Microsoft as a waiting suitor, but Yahoo isn't giving up on search, at least not yet.

There are countless netiquette sources that say it's rude to take a mobile phone call in a meeting, and you should turn your phone off. But this advice dates to when phones were used to make calls. Now you could be checking email or sports scores, or you could be checking something relevant to the meeting on the Web or taking notes.

In case you were unaware, the competition for the 2016 Olympics host city’s been won and the waiting is over.

It was a controversial ride, but in the end, Chicago got knocked out immediately and Rio de Janiero was bestowed the honor, marking the first time a South American country’s been chosen to host an Olympic Games. The news is bittersweet in Chicago; the city was split 54% For, 46% Against according to recent polls. The city’s debt, added traffic on over-burdened streets, and additional taxes were main contention points that kept Chicagoans from supporting the bid. Plus the knowledge that recent host’s were still paying off Olympic-sized debt.

Skepticism rose to National levels last week when President Barack Obama, and wife Michelle, agreed to attend the final stage of the Olympic pitch in Oslow, adding their political weight to a field filled with political, and royal, notables: A King and Queen (Madrid), Prime Minister (Tokyo), and another President (Rio).

Competition between Rio and Chicago was especially fierce, and accusations of unfair play were voiced by both sides: One of the larger controversies a website Chicagoans for Rio 2016. The Chicago Olympic Bid team accused Rio of setting up the site (makes sense), but it turned out that it was an inside job…really inside.

Meanwhile, a Chicagoan named Kevin Lynch is confessing that he’s the man behind the cheeky ChicagoansForRio.com, the Web site that’s been anonymously trashing Chicago’s prospects in the past couple of weeks.

Okay, so he was from Chicago. No biggie. The real impact of the story is that Kevin Lynch is one of the top creative execs at Energy BBDO’s Proximity Unit. Energy BBDO, and owner Omnicom, were both in support of Chicago’s bid for the games, providing creative services as part of their endorsement. Plus, there’s the fact that Energy BBDO’s largest client, Wrigley (Wrigley Field, Wrigley Gum, etc), supported the city’s bid.

Which led to “Drama, drama, drama”! Energy BBDO released a statement to Ad Age last week:

“I want to be clear: The agency is and has been fully behind the Chicago 2016 bid,” said Energy BBDO CEO Tonise Paul. “Our clients are aware of our position and understand the situation. The individual acted on his own accord without the agency’s knowledge.”

Kevin Lynch, the “instigator” of the controversy, said he had stopped supporting the Olympic bid for Chicago when Mayor Daley’s statements that Chicagoans wouldn’t be taxed for the games were reversed. (Chicago already carries the heaviest sales tax in the Nation at 10.25%.)

Now that the host city’s been decided, it will be at least a week to discover what becomes of Mr. Lynch…

Jeff Louis: Strategic Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or contact him on Twitter. As always, thanks for reading!