To celebrate the 50th anniversary of the New England Patriots, Cheers alum John Ratzenberger makes an appearance in this promo which aired last night while the Patriots played at Gillette Stadium.
O canal Showtime encontrou mais uma maneira criativa de utilizar a ferramenta de anotações do YouTube. Em uma ação para promover a estreia da quarta temporada de “Dexter”, dia 27 de setembro, a emissora criou uma espécie de “Onde Está Wally?” com vídeos.
Em “Where’s Dexter?” você procura o personagem de Michael C. Hall no meio da multidão, e clica na anotação correta para passar para o próximo nível.
Bem simples e divertido, pena que a brincadeira é curta.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) There is a new phenomenon sweeping the world. It is the “Lying Down Game” where an individual or group of people lay down in random places with their noses to the ground (or object they’re laying on)…
Watch. Just watch. You don’t even have to know anything about Mad Men to love this Funny or Die clip in which a bunch of Massholes run an ad agency pitch.
Ultimamente, a Stella Artois tem fortalecido sua ligação com a sétima arte. Na Europa, Estados Unidos, Canadá e até no Brasil este apoio ao cinema foi e continua sendo fomentado.
A icônica e clássica marca de cervejas está executando uma competição inovadora no Canadá. Espalhando centenas de cartazes com códigos bi-dimensionais (QR Code) por todo o país que, ao ser fotografado com uma câmera de celular, leva o consumidor até um mobile site promocional onde os inscritos podem ganhar uma experiência única em festivais de cinema nacionais, incluindo o Toronto International Film Festival.
A experiência inclui um encontro exclusivo com importantes membros da indústria cinematográfica e acesso VIP aos eventos mais importantes de cinema do Canadá. A correria por este prêmio já começou… até porque o consumidor terá o direito de incluir um amigo nesta experiência inesquecível.
Que eu me lembre, aqui no Brasil a gente teve a Nova Schin usando a tecnologia QR Code. Houve mais alguma?
:: Via 2d Code
“Dexter The Game” para iPhone já está disponível no iTunes, aqui, antecipando e promovendo a 4a temporada que estréia no dia 27 de setembro, pelo menos nos Estados Unidos.
Fundamentado em 3D, o game recria a aventura do assassino favorito da América, só que com uma única diferença: a participação e o envolvimento do usuário.
O game: nele, o usuário ajuda Dexter a escolher suas vítimas salvaguardando sempre a sua identidade, analisa cenas dos crimes, descobre provas e usa táticas de ação e espionagem muito instigantes. Dependendo de pontuação, o usuário que tiver um desempenho mais desejável poderá participar das gravações da 5a temporada, e, ainda, ser convidado para almoçar com o escritor da série, Jeff Lindsay.
:: Mais detalhes e regras do jogo podem ser vistos em www.dexterthegame.com
Back in March of this year, Captains of Industry Creative Director told the industry in a video he’d cook and eat his shorts if his agency didn’t win a solar energy account by the end 2009.
Entry materials for the 2010 Effie Awards are now available on www.effie.org. The On-Time Effie entry deadline is October 14, with the last chance to enter set for November 4.
I have a good friend who's an actor and comedian in Los Angeles. Let's call him Mike Friedman (shameless plug!). Mike has been out there for close to 15 years and is one of the hardest working guys I know. Mike most recently has a newer fascination, and this should be a wake-up call for every mad man and mad woman, small and large, out there: advertising.
LONDON – Peugeot has rolled out a direct mail campaign which which plays upon cosmetic surgery, to promote the new look 207 model.
NEW YORK (AdAge.com) — NBC's new and much-scrutinized "Jay Leno Show" turned in a better-than-expected performance on its first night, nabbing something close to 18 million viewers, according to preliminary estimates. Now the question is whether the new 10 p.m. talk show has legs.
Why should your feet be left out of the fun?
La marque Peugeot vient de lancer son nouveau concept-car 100% électrique. Un design futuriste, mi-scooter et mi-voiture, qui s’inscrit dans la lignée des véhicules à usage urbain. Il accueille quatre personnes et le moteur est propulsé par des moteurs-roues à l’arrière.
LONDON – Korean car manufacturer Kia is to launch a new sub-brand to help consumers identify its most fuel efficient vehicles.
As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. So in the hopes of single-handedly lifting our nation out of this recession, I am providing my own mini stimulus package: a list of the seven biggest risks to your company when using social media.
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.
Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.
Advertising Agency: Cossette Atlantic, USA
Creative Director: Bruce Whelan
Art Directors: Trina Tucker, Jessica Tipping
Copywriter: Alayna Miller
We have absolutely no idea what this commercial is for but…oh wait…it’s for medical company Draeger AG but still
LONDON – Retailer Habitat has made a return to Twitter almost three months after it was accused of trying to hijack topical issues including the Iranian elections for promotional purposes.
LONDON – Guinness is trialling a mid-strength variant for the first time in the UK as part of its responsible drinking drive.
LONDON – Shopping habits continue to shows signs of returning to pre-recession behaviour, according to the latest TNS Worldpanel data.
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