(TrendHunter.com) These false perspective wedding photos intentionally trick the eye; in the gallery above, the bride and groom are alternately turned into Lilliputian versions of themselves.
Girls are always dreaming…
LONDON – The COI has announced its ad spend jumped 35 per cent to £211 million during the last financial year.
LONDON – The Central Office of Information (COI) has become the UK’s biggest advertiser, spending £211m, for its financial year 2008/09.
Did you hear the one about the 15-year-old who decided to run his own study on the media consumption patterns of teenagers? It’s quite the research… er… story… lesson.
Ben Kellogg of Group SJR forwarded me the article after we had spoken about an entirely unrelated subject. To be quite honest, I didn’t jump right on it… my laptop had died, losing files, email contacts, and programs. I just kept resetting the email reminder. Until today.
Matthew Robson, a 15-year-old intern working for Morgan Stanley, conducted a media study called “How Teenagers Consume Media.” The conclusions caused a bit of an uproar, mainly because one teen does not represent all teens. Yet, it could also be said that the overall observations coincide with many teen media habits. The teens I know, for instance, would rather be online than in front of a television. Either that or doing both… watching TV and surfing the Web, interspersed with texting. Although there is absolutely no statistical backing for a survey of one, we can draw some general inferences from Robson’s writing.
General conclusions for the study include:
*According to the graph below from Sysomos, teens comprise 30% of Twitter users:
This is directly in contrast with Robson’s assessment.
But hey, he is 15 years-old, and while he may be intelligent, his judgment is missing the crucial benefit of time. However, Morgan Stanley should not be lacking in the judgment column… or, in retrospect, maybe that’s exactly what they are missing…
Jeff Louis: Strategic Media Planner, Brand Project Manager, Writer & Blogger. Unlike the all the other blog writers for Talent Zoo, Jeff is cute and nice. Tweet him @jlo0312. Just kidding about the nice part.
I am going to use an example involving polar bears to start out this conversation on agency/client relationships. It may seem like non-converging subjects, but it will come around.
I like polar bears. I don’t want to own one or anything, and I’m not part of the PETA-Elite, but as bears go, they seem like simple animals to me… and I like simple. For example, we have documented evidence that polar bears attack and kill humans. My simple advice? Steer clear of polar bears, even the ones at the the zoo.
Yet, polar bears are an endangered species. Thus, there are organizations fighting for their survival. Noah Wyle, an actor from the TV show ER, is the World Wildlife Foundation’s spokesperson for the “Save the Polar Bear” campaign. The advertising spot began in December 2008.
Unfortunately, every time I see the commercial, I say to myself, “I can’t believe they’re asking for money at a time when people are losing their homes.”
Yes, it pisses me off. Polar Bears won’t be receiving a check from Jeff Louis very soon. The vital point is that I have now formed a negative brand association with the WWF subconsciously, even though it has done nothing wrong.
I also wonder why the responsible agency hasn’t had the foresight to mention the possible negative aspects of asking for money in our current economic climate. Even if the spots are free of charge (PSAs), is the WWF willing to risk its brand for the sake of a single message? The polar bear’s won’t be extinct tomorrow… why not hold off a bit until things improve?
This is the point where client/agency relationships are defined. Is your agency a true partner, or is it simply a paid service provider?
Think about the differences for a second:
True partnerships are forged by a mutual commitment to honest, often merciless assessment of what is best for the brand and the business, even if it means losing a few dollars along the way.
Jeff Louis: Strategic Media Planner, Brand Project Manager, Writer & Blogger. Unlike the other bloggers/writers for Talent Zoo, Jeff Louis is both cute and nice. Contact him on Twitter @jlo0312. Just kidding about the nice part.
NEW YORK (AdAge.com) — Fashion and beauty magazines are set to reveal this week how well, or how poorly, they sold ad pages into the upcoming make-or-break September issues. The titles' extended deadlines to sell ads, along with their general unease talking about the subject any earlier than necessary, suggest that the picture isn't going to be so pretty this year.
Une idée étonnante du studio japonais D-Bros spécialisé en design, avec des bloc-notes autocollants en forme de fruits comme des poires ou des pommes. Disponible en différentes couleurs, et vendu individuellement ou par package de 6. Plus de visuels dans la suite
LONDON – Wallace and Gromit will be back on the small screen later this week in a new energy efficiency ad from npower.
LONDON – Media watchdog Ofcom has found The Style Network channel in breach of the Broadcasting Code after it failed to edit out product placement for Maybelline mascara in a US-produced reality TV show.
According to this video a Gold Lion is worth nothing! Agency: Boondoggle, Amsterdam, The Netherlands Creative Directors: Stef Selfslagh, Vincent Jansen Art Director: Tom Loockx Copywriter: Jorrit Hermans
NEW YORK (AdAge.com) — Twitter's been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what's all that chatter worth? According to news-monitoring service VMS, a cool $48 million over the past 30 days.
NEW YORK (AdAge.com) — BusinessWeek is not TV Guide, OK? Sure, it may seem like the business weekly's heyday coincided with the time TV Guide was on every house's coffee table, but insiders insist it is poised for a different fate.
As summer peaks and temperatures begin to soar, the marketers of Bud Light and Coors Light duke it out for "share of cooler" with large-scale media campaigns. We explored their media strategies.
LONDON – Momentum Manchester creative director Dave Lambert follows on from his review of last year’s Pot Noodle ‘Spinning Fork’ campaign, and finds its new mobile games promo equally impressive.
Nice skateboarding video on a good music for Nike SB. Advertiser: Nike SB
LONDON – Coca-Cola is partnering with Transport for London (TfL) to help commuters plan their travel around capital.
Advertiser:Loctite Agency: DDB Milan, Italy Art Director: Ricard Valero Copywriter: Alessandro Mian Creative Director: Vicky Gitto Photographer: FM Photographers
Footage of the incredible live ‘flash’ event which happened on July 17 in the heart of London with a flying spaceship and bungee jumping elephants as a publicity stunt for the Samsung Jet phone.
LONDON – The British embassy in Greece has launched a campaign encouraging British holidaymakers abroad to stay safe and drink sensibly.
LONDON – Energy company npower has unveiled the second phase in its energy-efficiency TV campaign starring Aardman Animation characters Wallace and Gromit.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
