LONDON – Microsoft’s new search engine Bing, which it was announced today will power Yahoo’s search offerings, has so far made very little impact on the UK search market since its launch in May.
Lowe creative chief Mark Wnek looks at the late Solidarity leader Leszek Kolakowski and what the ad business can learn from his example.
A snack-chips ad that depicts doctors horsing around with no less serious device than a defibrillator has angered a group of Argentine cardiologists.
NEW YORK – A Chicago tenant is being sued by her former landlord after she complained on Twitter about mould in her apartment.
LONDON – ITV1 comfortably beat BBC One and Five in last night’s crime programming-heavy 9-10pm slot, according to unofficial overnight figures.
If you compare the current recession to a game of "Survivor," with marketing programs vying to avoid being voted off the island, it appears we have a winner: cause marketing. When times are tough, it can make all the difference in a client's marketing strategy.
LONDON – Kwit Fit has produced a viral film which mixes clips from speeches by Barack Obama, to make it appear that the US President is endorsing the car garage chain.
(TrendHunter.com) Kent Yunge wasn’t content with a classic down-on-one-knee proposal in a romantic place; this enamoured creative genius asked his girlfriend to marry him with a stop-motion proposal.
Using over 550 still…
LONDON – Twitter is set to host its first ever live gig, of sorts – next week the Twitgigs Experiment kicks off, a battle of the bands competition, which will be streamed through Twitter, with the winner chosen by Twitgigs followers on the night of the event.
LONDON – Vodafone has appointed Wendy Becker as its group chief marketing Officer with effect from September.
LONDON – The coach of multiple Olympic Gold medallist Michael Phelps has said the swimmer may sit out crucial international race meetings until a row surrounding the perfomance of swimsuits is resolved.
LONDON – An Apple television ad claiming its apps are available “only on the iPhone” escaped being banned from the Advertising Standards Authority (ASA) after 10 complaints were registered.
LONDON – DDB London has released a viral film of Barack Obama’s speeches, which remixes the words of the US President to make it seem as if he is endorsing the car garage chain Kwik Fit.
LONDON – British Airways is to stop serving meals on short-haul flights, as part of plans to save £22m.
O Parkour é uma modalidade que está muito ligada à energia do esporte urbano. Por causa disso, muitos anunciantes se apropriam dela para associar os atributos de seus produtos ou serviços com a agilidade e o esforço alcançado pelos que praticam esse esporte. Tendo isso como base, a Rexona lançou uma campanha no Chile para o Rexona Men Energizing, uma nova linha de desodorantes focalizada em consumidores que vivem o dia-a-dia em constante movimento. A campanha promove e incentiva a prática do Parkour através de um site recheado de fotos e vídeos. Ações na rua também são feitas para envolver as pessoas mais de perto.
Uma das ações que ultimamente chamou muita atenção dos moradores de Santiago, capital do país, foram as projeções feitas em fachadas de edifícios no centro da cidade. As projeções usam aqueles raios de luzes, muito usados em publicidade, chamados de “beamvertising“. O contraste das imagens em movimento ficou muito legal. Dá uma olhada no vídeo acima.
:: Via Quiet Glover
I love the TV show “MadMen,” mostly because it’s a reminder of a quaint time in the history of our industry – big accounts, big egos, and big paychecks. Of course, at that time, advertising was limited to print and radio, as well as the “new” medium of TV.
Flash forward nearly 60 years to 2009. Magazines and newspapers are folding left and right, radio seems to have a limited shelf life, and TV is too expensive for many potential advertisers. While agencies like the fictional Sterling Cooper still exist, they’re working to hold their own against relative upstarts – the small boutique agencies that specialize in digital and social media. What would Don Draper do – get a Twitter account and attend PodCamp instead of chasing secretaries and boozing?
Traditional agencies are downsizing – many have considerably smaller employee rosters and account lists – while smaller agencies are flourishing due to the focus of specialists such as brand evangelists, social anthropologists, and relationship managers. Their primary methodologies engage the consumer through digital, mobile, and direct mail, then supplement campaigns with broadcast, print, out-of-home, and outdoor. These small shops seem to get it as they can implement a specialized yet multi-faceted approach for clients. Think of it as one-stop-shopping and the agencies that can’t keep up with the so-called little guys are folding quickly.
So what does this mean to traditional agencies? Is it the end of the line for them? Or can they peacefully co-exist with this new agency hybrid?
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.
LONDON – Be Broadband, the high-speed ISP owned by O2, has undergone a complete rebrand led by design consultancy Dave, with input from Be Broadband’s own key customers.
LONDON – While the ink is hardly dry on the long-awaited landmark Yahoo Microsoft deal, Revolution wades through the PR murk to give the bare bone facts.
NEW YORK (AdAge.com) — Radio companies, like all media companies, are under more pressure than ever to prove their medium's value to marketers. But when three brands opened up their strategies to radio executives at the Advertising Research Foundation's Audio Council in New York, the industry got an insightful look as to what else marketers are looking for from radio.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
