Jul
13
How to share a beer like a real male
Posted in: UncategorizedAdvertiser: Heineken
Jul
13
Giveaways: newspaper offers from the weekend
Posted in: UncategorizedLONDON – Lilos, Kit Kats and Italian lessons, P&I’s round-up of the latest promotional offers and givwaways to appear in the national press.
Jul
13
Apple App Store: top five facts
Posted in: UncategorizedApple is celebrating the first birthday of its App Store with the launch of a page on iTunes highlighting a selection of the apps that have helped make it so successful. We thought this was the perfect excuse to share our top five app-related facts.
Jul
13
Izea to launch sponsored Tweets service
Posted in: UncategorizedLONDON – Social media marketing firm Izea is launching a platform that will allow advertisers to sponsor conversations on Twitter.
Jul
13
Channel 4 ratings boosted by Jackson documentary
Posted in: UncategorizedLONDON – Channel 4 scored 3.3m viewers last night for a Michael Jackson documentary but BBC One’s ‘Torchwood’ topped the weekend’s ratings with 5.8m, according to unofficial overnight figures.
Jul
13
Search proves most resilient as Bellwether reveals online decline
Posted in: UncategorizedLONDON – The latest Bellwether report has revealed that marketing budgets for the internet were revised down by 7.9% in the second quarter of 2009 with search suffering the smallest fall.
Jul
13
Top ad networks hear Microsoft Razorfish pitch
Posted in: UncategorizedLONDON – Microsoft is pitching a deal for its digital ad agency Razorfish to five top ad companies, according to reports.
Jul
13
ITV will charge viewers for online clips says chairman
Posted in: UncategorizedLONDON – ITV chairman Michael Grade said the broadcaster is considering charging users to access online clips from programmes such as ‘Britain’s Got Talent’ to boost revenue, in a move that could come as early as next year.
Jul
13
iPhone users pick mobile web over newspapers and TV
Posted in: UncategorizedLONDON – iPhone users now spend more time browsing the mobile internet than reading newspapers, listening to the radio or watching TV, according to new research.
Jul
13
IPA Bellwether report suggests worst is over for marketing recession
Posted in: UncategorizedLONDON – The IPA’s Q2 Bellwether report shows that the rate at which marketing spend is declining has slowed for the second quarter in a row.
Jul
13
Unicef / Tap Project: Dirty water
Posted in: Uncategorized
“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”
Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
Released: March 2009
Jul
13
Gilde: Crazy woman BBQ trick
Posted in: UncategorizedAdvertising Agency: Bates United, Oslo, Norway
Art Director: Lars Holt
Copywriter: Petter Andersen
Account director: Paul Rigault
Production company: Flodell Film Stockholm
Director: Tomas Jonsgarden
Producer: Magnus Akerstedt
DOP: Goran Hallberg
Post: The Chimney Pot, Oslo
Jul
13
ghd plans to increase distribution in retail market
Posted in: UncategorizedLONDON – Hair styling brand ghd, which currently has limited distribution, is working on a strategy for a roll-out into the UK retail sector.
Jul
13
AirMiles founder launches billboard attack on Coutts
Posted in: UncategorizedLONDON – Sir Keith Mills, the founder of loyalty schemes AirMiles and Nectar, is running posters outside the offices of HBOS-owned bank Coutts to publicise his claim that the bank was negligent in advising him to buy £65m of bonds issued by AIG, the insurance giant which had to be rescued by the US government.
Jul
13
Virgin Media expands its HD channel offer
Posted in: UncategorizedLONDON – Virgin Media is strengthening its high definition offering by adding four new HD channels to its line-up.
Jul
13
Bellwether report shows decline in marketing budgets slowing
Posted in: UncategorizedLONDON – The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.
Jul
13
Public View – VW ‘positive thinking’ by DDB London
Posted in: UncategorizedLONDON – Were members of the public cheered-up by DDB London’s blues-busting ad for VW?
Jul
13
IPA Bellwether Report suggests tentative economic improvement
Posted in: UncategorizedLONDON – The rate of decline in marketing spend has eased with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of last year, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
Jul
13
Rate of decline in ad spend slows for consecutive quarters, says Bellwether
Posted in: UncategorizedLONDON – The rate of decline in marketing and media spend has slowed for the second three-month period in a row, over the second quarter of 2009, according to the IPA’s Bellwether survey published this week.
Jul
13
Virgin Media to launch four high-definition channels
Posted in: UncategorizedLONDON – Virgin Media is launching four High Definition (HD) channels to support its existing portfolio of channels.
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