Jun
08
How the $0 Netbook Might Just Help Save the Media Industry
Posted in: Uncategorized
Here's why I'm suddenly hopeful about the media industry: Because the tech industry is screwed too. OK, let me explain.
Jun
08
Variable Pricing Is Ultimate Brand-Destruction Machine
Posted in: Uncategorized
Why do otherwise intelligent people borrow concepts from failing industries and think they will succeed in a different setting?
Jun
08
Dedicated Social-Media Silos? That’s the Last Thing We Need
Posted in: Uncategorized
You know that social-media department you just built? Go and dismantle it right now, because this stuff is too important to be left to the experts.
Jun
08
Heineken Wants Face Time With Its Manhattan Agency
Posted in: Uncategorized
CHICAGO (AdAge.com) — Heineken USA raised eyebrows in the agency world last week by throwing the creative account for its flagship lager brands into review and announcing it was only considering shops in Manhattan (New York, not Kansas), where it is launching a marketing headquarters for the business.
Jun
08
Side Effects of TBWA Win Include Unpleasant Alli Account
Posted in: Uncategorized
NEW YORK (AdAge.com) — TBWA's win last week of $170 million of the GlaxoSmithKline Consumer Healthcare business comes with what a lot of agencies would consider an unpleasant side effect: the chore of marketing a weight-loss drug that can result in anal leakage.
Jun
08
Starbucks CMO: McD’s Java Push Will Work in Our Favor
Posted in: Uncategorized
CHICAGO (AdAge.com) — In an interview with Ad Age, Starbucks CMO Terry Davenport explained why McCafe will be good for Starbucks, because the Golden Arches are paying to educate the mass market in a way Starbucks has never been able to.
Jun
08
Bicultural Programming for Bicultural People
Posted in: Uncategorized
NEW YORK (AdAge.com) — Time Warner Cable picked Interpublic Group of Cos.' Gotham to handle the New York launch of the cable company's Latino-entertainment package after a five-agency pitch that included at least two Hispanic shops.
Jun
08
Dr Pepper Learns How to Speak a Third Language
Posted in: Uncategorized
NEW YORK (AdAge.com) — Marketers are trying to appeal to the bicultural lifestyle of a growing number of young Hispanics with programs such as Dr Pepper's Vida23, which taps into Hispanic culture's music and mix of languages.
Jun
08
Toyota and Telemundo Team to Embed Texts in Telenovela Opening
Posted in: Uncategorized
NEW YORK (AdAge.com) — Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New York, the heroine Manuela zips through Times Square in her Toyota Venza past the landmark giant electronic billboard. Thanks to Toyota, the Jumbotron flashes a different message texted in by a Telemundo viewer.
Jun
08
Maybe Hulu Really Wants to Take over the (TV) World
Posted in: Uncategorized
NEW YORK (AdAge.com) — Hulu downplayed talk that its new desktop application will encourage more consumers to flip on their computers rather than their TVs. But network execs say they believe it's another chess move in the battle over the living room, which is about to get a whole lot bloodier.
Jun
08
‘Passion for Digital’ Pumps PG’s Spending
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — The first quarter of 2009 will be remembered for many things, mostly bad. But it may also mark a turning point when the world's biggest marketer and its broader industry finally got serious about digital media.
Jun
08
Watch This, Skip That
Posted in: Uncategorized
As I viewed many of the pilots for the 2009-2010 TV season and pored over reports from the recent network upfronts, a strange sensation came over me: I was engaged. I felt no compulsion to check my e-mail or grab a snack. Where my mind usually wandered, it stayed put.
Jun
08
That’s Just (Grape) Nuts!
Posted in: UncategorizedWith the tagline “That Takes Grape Nuts,” Post Cereal has gone and targeted men in its latest campaign for the tooth-busting cereal. (It is interesting to note that the cereal contains neither grapes nor nuts, but is made of something much heartier: pebbles, bits of glass, and peach pits.) 
The campaign is based on fifty web “shows” playing on TheGuysManual.msn.com that depict scenes of men making mistakes and getting coached on how to get out of them. Tips include how to deal with beating your boss at golf, dealing with a co-worker/girlfriend’s success at work, and what to do when babysitting your boss’s kids. The advice could be seen as helpful, and somewhat funny, but it will never surpass the advice spewed by Jimmy and Adam on “The Man Show.” Grape Nuts, celebrating their 111th birthday as a mainstay of the Post brand, has lost market share year after year and now owns less than one percent. Post Cereal, owned by the likes of Phillip Morris and Kraft, landed at Ralcorp in 2008.
We need to bring it back to life in a relevant way,” says Kelley Peters, the “insights” director who charts Grape Nuts psychographics for Ralcorp’s $5 million resuscitation attempt. Her target: men 45 years-old and up. “Men aspire to it,” she says. “It’s strong and stern, the father figure of cereals.” Her marketing chief, Jennifer Marchant, points out: “It tends to break your teeth sometimes.”
If the campaign is successful, Grape Nuts will help to define a new breed of man…a man with grape-like nuts. Impressive. Now if they could only define a Grape Nut.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Jun
08
Psycho Self-Portraits – Nicholas Thigpen’s Unusual Photography Exemplifies Eccentric (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Nicholas Thigpen has changed the way I think of self-portraits forever. No longer are they just a medium to solely showcase your good side, your best attributes or the positive aspects of your personality.…
Jun
08
Blogueiro viaja com família a convite da Vodafone
Posted in: Uncategorized
O perfil comunicativo da Vodafone na Espanha tem ganhado bastante destaque aqui no ADivertido, ultimamente. No início do ano postei sobre a Oficina Vodafone, falei de sua ótima repercussão e tudo mais. Porém, agora, a novidade é outra – apesar dela ser continuidade da mesma. De acordo com o portal Marketing News España, a operadora européia convidou o blogueiro Marcos Morales, acompanhado de sua família (esposa e dois filhos) para passar suas férias percorrendo toda a Espanha, em uma ação chamada La Casa Móvil de Vodafone (A Casa Móvel da Vodafone).
Essa viagem será feita dentro de um trailer preparado exclusivamente para esta inusitada ação da Vodafone.
A ação consiste em destacar, mais uma vez, os serviços de telecomunicação sem fio da operadora (telefone fixo + internet sem fio).
É através de um blog (http://lacasamovil.com) que as pessoas poderão acompanhar a jornada de Marcos Morales e sua família, saber sobre como ele e seus familiares estão lidando com o novo serviço, e descobrir onde eles estão fazendo suas paradas para descanso. Quem estiver por perto da rota do trailer, poderá visitá-los e ainda saber melhor sobre este serviço que está sendo promovido. Estratégia e criação de total responsabilidade da agência Waskman.
:: La Casa Móvil de Vodafone
Jun
07
Netbook Lounge Chair
Posted in: UncategorizedUn design et une idée intéressante pour la chaise de bureau “N@t” par le créatif Martin Ballendat pour la marque Rossin. Idéal pour le travail et comme support pour un ordinateur portable ou un netbook. Plus de visuels dans la suite.
Jun
07
Destination Fantasy World at Souk Sharq
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: Horizon Draft FCB, Kuwait
Creative director: Joe Ghazal
Art director: Yasser Khairat
Photographer: Haifa Malhas
Jun
07
Oasis – Rubber Duckzilla
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Jun
07
The Power of a Wish
Posted in: Uncategorized
Click Images To Enlarge
Advertising Agency: Arabian Gulf Advertising, Dubai, UAE
Copywriter: Muhammad Ali
Art Director: Bilal Kerbaj
Via [Ad of Da Month]
Jun
06
Recycled paper, recycled idea / Y’a pas que le papier qui est recyclé!
Posted in: Uncategorized |
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| THE ORIGINAL? Greenpeace “Recycle paper, save trees” – 2007 Source : SILVER LION Agency : JWT Manila Makati City (The Pilippines) |
LESS ORIGINAL : “Recycling paper, saves trees” – 2009 Agency : +Minus Communications (Greece) |
| Et recycler des idées ça sauve du temps, de l’énergie et des honoraires de créatifs? Refaire un Lion d’Argent à Cannes fallait oser. |
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