(TrendHunter.com) How do you make the already brutally powerful and expensive Porsche Cayenne Turbo even more, well, powerful and expensive? You turn it into a mantastic Gemballa Tornado 750 GTS!
The $525,000 Gemballa…
(TrendHunter.com) ‘Fabulous Pugs’ is a book by Lisa Knapp that contains nothing but pictures of pugs dressed up as famous people such as Genghis Khan and Napoleon.
The canine ‘actress-model’ Knapp chose is a pug named…
(TrendHunter.com) While cosplay is no new thing at Trend Hunter, all of these particular outfits are, as I have done a roundup of the best ‘sexy’ ones out there. Some of these really do rock. I am particularly taken with…
(TrendHunter.com) The Tokyo University of Agriculture and Technology has developed an agriculture robot suit tailored to the 40% of Japan’s farm workers who are over the age of 65.
Shigeki Toyama, a professor in robotics…
A sometimes underrated vehicle for communicating to a local audience is radio. Local personalities often have a lot of credibility in their markets, and hitching your wagon to them can pay off for clients. Drive time in particular can cater to a loyal, captive audience. Cheaper than TV, more directed than the Internet, and probably more credible than print, radio can be a great play for your client.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
Did you receive Current’s RFP? The cable network is in search of an agency to “…formulate a brand/ad strategy that communicates who Current is through compelling, inspiring, and even controversial advertising.” Sounds like a client that would be great for your roster, right? One that would challenge the creative department’s expertise, and possibly land your agency on the front page of Creativity.
The RFP wasn’t selective…it went out to everyone. It’s understandable that you could have been missed…things have been crazy, especially with most of your effort being spent on cost reductions and reviewing financials. You’ve made difficult decisions lately; downsizing, reducing benefits, cutting pension plans, ending bonus payouts, maybe even dumping the “not-so-free” coffee service. Decisions affecting real people, a responsibility greater than many could bear. The only solace: you’re not alone.
However, it’s never good policy to miss out on new business opportunities. If you missed the RFP, read on.
Once upon a time, broadcast television experienced explosive growth; it began at the close of WW II and roughly ended around 1960, with eighty-five percent of U.S. households owning a television set (a 500% growth rate). Decades later, the Internet did the same thing, at a faster rate and in much higher revenues. In hindsight, we wonder, “how could anyone have missed these opportunities?” Yet, some did. The chart, below, compares the first fourteen years of ad revenue growth for TV (blue), Cable (red), and Online (green):
It’s happening again with Social Media (SM), a tsunami that grows daily…(let us pause to let the information sink in). Every day Social Media reinvents itself, converting commonplace consumers into informed users. Exponentially. It’s mashable, interlacing various user “platforms” (Facebook, Twitter, Digg, etc.) together, allowing users to choose one platform and also access all of the others. If you’re so inclined, you can even download a new desktop that will integrate all SM for you. SM is not comprised of stand-alone applications, and if you consider SM as a media tactic, you’re on the wrong track.
Wake up! Your agency is out of alignment: your strategy’s obsolete if it doesn’t capitalize on Social Media opportunities. Scrap the current strategy–even if it’s working. Meet with your staff. You may not be “in the know,” but your employees use SM on a daily basis. Use these resources to determine your SM strategy. Start a Twitter profile. Add your company profile to LinkedIn and Facebook. Begin an agency blog. Ensure your website has an RSS feed. Become content-oriented. If your specialty is automobiles and healthcare, tell the world how to weather the storm. Show them how to succeed. Invite them to contact you. Become the “go-to” for information regarding your agency’s strengths. Connect with your current clients…it is your singular purpose. Once you’ve engaged them, reach out and captivate new ones. In a meeting last week concerning the fall of newspaper, Google CEO Last week, Google’s CEO told the newspaper industry: Innovate to survive.
Today, I’m telling you: Be bold. Do great things.
Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.
(TrendHunter.com) Denim fashions are all the rage this year, and Sears Canada and LG are helping this fashion movement grow even further. Creative denim-loving designers between the ages of 18 to 24 were given an opportunity…
Argentinian friend Pablo Alfieri (A.K.A. Be Playful) is back with some hot fresh stuff coming straight out the oven.
Amazing use of shapes.
LatinAmerica stand up!
(TrendHunter.com) Guy Bourdin is one of the most influential fashion photographers of all time. Even though he died in 1991, his work continues to be an inspiration for the top fashion photographers of today. In fact, Madonna…
Véritable coup de coeur pour les travaux très esthétiques et originaux du collectif de graphisme japonais Nam fondé par le designer et photographe Takayuki Nakazawa. Près de 10 travaux autour du thème ”A fantasy in Life”, à découvrir dans la suite.
Depois dos incríveis ícones de Indiana Jones, lançados em maio do ano passado junto com o quarto filme da série, o pessoal da The Iconfactory se uniu com a Paramount Pictures para promover o novo “Star Trek”.
Ícones para desktop e pastas alusivos ao universo trekker podem ser baixados gratuitamente por qualquer fã de carteirinha. Veja aqui.
Uma maneira simpática de oferecer conteúdo e promover o filme, em lugares que muitas vezes nem imaginamos. Dirigido por J.J. Abrams, o novo “Star Trek” estréia no dia 8 de maio.
A nice viral video for a sexshop brand that sells expensive sextoys for adult.
As they show in this movie; you can have sex alone anytime, anywhere thanks to masturbation…
I specially like the sexy girl on the washing machine.
Have alook on this lovely print ad for sex toys. […]
(TrendHunter.com) DC Direct, the exclusive collectibles division of DC Comics, has released their latest line in the ‘Women of the DC Universe’ Collectible Busts.
For any DC Comics fanatic, these scandalous sculpts will…
Credits :
Campaign title : Finger
Product : Exeo Techside
Client : Seat
Client service : Bruno Comyn ; Fabien Neel
Agency : Callegari Berville Grey, Paris, France
Executive Creative Director : Andrea Stillacci
Art director : Cedric Auzannet
Copywriter : Benjamin Dessagne
Account executive : Bruno Sabrie
Art buying : Elena Mazzanti-Houel
Photographer : Gettyimages – Ozhie
Retouching : Docs ad hoc
(TrendHunter.com) The idea of cutting into a cake shaped like a pregnant woman’s belly is just plain wrong, even for a fan of the Cesarean section! This collection of cakes just creeps me out.
What’s more, they all seem…
(TrendHunter.com) Rankin is the chameleon of photography. Shown here are some of his beauty product photo campaigns that feature shiny, colored goddesses to stimulate your mind and capture your attention. Each funky pastel…
(TrendHunter.com) The inevitable has happened: Susan Boyle, 48, the “Britain’s Got Talent” viral video superstar just got a makeover. Her wiry hair has been tamed with a new hairstyle and chestnut hair color, and her thick…
What do you do when you don’t have a big budget or a lot of ideas? Homage! I don’t mean a great spoof for spoof’s safe, but actual commercials for products, like…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
