Hasta La Creative!

Ogilvy Vice Chairman Steve Hayden conducted a keynote titled “Fear, Love and Advertising” at ad:tech SF last week.

LONDON – ITV has recruited Freeview’s Rob Farmer to be director of viewer marketing, responsible for marketing all the broadcaster’s programming and developing ITV’s channel brands.

LONDON – Skincare brand Simple has teamed up with TV show ‘Britain’s Next Top Model’ to promote its Daily Radiance range of facial products

The stuff that comes out after an interview is sometimes just as good as what you get during.

LONDON – Top industry adland figures gathered to watch Rory Sutherland make his inaugural speech as IPA president – watch highlights of the speech plus reaction here.

J20 is the perfect mix of two fruits. Alone the fruits are tasty, but together they are something special. The creative ideas borrows from the product truth, that, life is better when its mixed up. To demonstrate this, BBH conceived the idea of presenting two 15-second film clips with the audio swapped over. Each film clip is from a unique and easily identifiable genre, and are totally believable in their own right.

Advertising Agency: BBH, London, United Kingdom
Production Company: Gorgeous Enterprises
Creative Director: Nick Gill
Creative Team: Nick Gill, Chris Palmer
Director: Chris Palmer
Director of Photography: Bruno Delbonnel
Account Director: Nick Stringer, Hugh Bailie
Account Planner: Kelsey Hodgkin
Agency Producer: Natasha Wellesley
Account Manager: Oli Pattenden
Editing Company: The Quarry
Post Production: The Mill
Advertising Manager: Jonathan Gatward

Découverte de ce photographe allemand très talentueux Stephan zirwes. Des plans aériens très osés, à mi-chemin entre réel et imaginaire. Un exemple de son travail dans la suite.

Gavin Barrett of Barrett and Welsh shares with us a presentation of the creative process:
(It’s a small flash file. Please wait for it to load… download pdf here)

Despite an assertion by Martin Sorrell, most marketers we speak to want a single, full-service marketing agency with strong ideas that can improve its business and an ability to execute regardless of discipline.

CHICAGO (AdAge.com) — Amid the downturn, revenue for U.S. marketing-communications agencies — advertising, marketing services, media, health care and public relations — ticked up 3.7% to $33.7 billion in 2008, according to Ad Age's Agency Report.