CHICAGO (AdAge.com) — Doner is the latest agency to undergo major staff cuts amid the economic downturn. The independent ad shop laid off more than 100 people this week, about 12% of staff, according to CEO Alan Kalter, who described the moves as both a response to client cutbacks and a thorough review of the agency's structure in light of the ascension of digital media.
LONDON – Skincare brand Simple has created an online campaign with girls’ entertainment portal Stardoll, telling members how to take care of their skin.
– Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.
LONDON – BBC3 has selected Richard Huntington, Saatchi & Saatchi’s director of strategy, and James Hilton, AKQA’s European chief creative officer, to star in the UK pilot of the Australian TV hit show The Gruen Transfer.
LONDON – The four founders of download video site The Pirate Bay have been sentenced to jail and fined $3.6m for distributing illegal content online.
New Yorkers with a particularly keen eye for subway or bus ads lately might have noticed a cryptic new web site being touted called WhatIsTheNewBlack.TV. The (admittedly dated) question tends to conjure thoughts of Anna Wintour, high-end retailers or maybe even a packaged-goods or makeup brand trying to associate themselves with fashion.
LONDON – The Government is open to providing financial support to ensure next-generation broadband is available to everyone, Trade Secretary Lord Mandelson said today.
LONDON – Sly Bailey, the Trinity Mirror chief executive, today renewed her plea for a shake-up in merger rules that are threatening Britain’s regional newspapers with extinction.
LONDON – Breast Cancer Campaign has appointed Liz Monks, executive director of fundraising at Action for Children, as its director of fundraising.
LONDON – GlaxoSmithKline is to discontinue its Ribena 100% Pure Juices brand one year after its launch.
LONDON – The Midlands division of regional publisher Newsquest is to roll out a network of hyperlocal websites for seven of its titles and is looking for unpaid members of the public to write for them.
LONDON – Online marketing ideas site Getmemmedia.com has signed up Doncaster Rovers as the Championship side looks to secure a new club sponsor for the 2009/2010 season.
Sure, Ashton Kutcher beat CNN to 1 million followers. But he had some help from outdoor advertising.
LONDON – Hellomagazine.com has partnered with the fashion shopping search engine, LynkU.com, to launch an online shopping channel.
LONDON – Hellomagazine.com has partnered with the fashion shopping search engine, LynkU.com, to launch an online shopping channel.
LONDON – Ocado – the online shopping site which partners with Waitrose supermarkets – is to undercut the supermarket with a range of internet-only prices for goods.
Com mais de 100 denúncias acusando de discriminação contra gays, campanha foi suspensa por 7 votos a favor e 5 contra.
Jennifer Holzer est une artiste conceptuelle américaine. Un exemple concret avec sa série intitulé “Electronic Signs” : elle utilise des enseignes lumineuses et des rubans à cristaux liquides pour afficher sa colère ou ses frayeurs.
Yankees fans who showed up for a Pepsi-sponsored promotion yesterday were none too pleased after standing in line for hours only to find out fewer tickets were being given out than promised.
LONDON – Cadbury has signed up US R&B singer Beyonce for a tie-up with its Trident brand backed by a £2.5m marketing campaign.
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