Jan
14
Jan
14
A woman feeling like a doll
Posted in: Uncategorized"Help her feel human again. Dar Al Amal shelter for abused women."
advertiser: Dar Al Amal shelter
agency: Ogilvy Dubai
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze […]
Jan
14
Stop the carnage, woman with knife
Posted in: Uncategorized advertiser: IndiAct
agency: DDB, UAE
Executive Creative Director: Idris Lien
Creative Director: Adham Obeid
Art Director: Issam Albouni
Regional Account Director: Bashar Aboul Hosn
Jan
14
ASA restricts “offensive” road safety TV ad
Posted in: UncategorizedLONDON – A TV ad created by AMV BBDO as part of a road safety campaign has been pulled from all slots before the 9pm watershed.
Jan
14
Watchdog rules against biofuels sustainability claim
Posted in: UncategorizedLONDON – The ASA has ruled against a press ad for the Renewable Fuels Association for referring to biofuels as being sustainable.
Jan
14
Meet the Mall Cop
Posted in: Uncategorized
Kevin James of “Two and a Half Men” has been chosen to headline a new cast in his upcoming film “Paul Blart, Mall Cop”. It was actually a reunion of sorts as James had originally appeared on the CBS Network from 1998 to 2007 with a lead role in the sitcom, “Kings of Queens”.
TV networks and advertisers have tested the use of actors from shows consumers are watching in the commercials that interrupt those programs. The idea is that people armed with DVRs will be less interested in skipping ads willy-nilly when the people they tuned in to see in the first place are the ones cavorting about in the advertising.
(Source) Advertising Age
Jan
14
Guerrilla Adbusting – Street Artists FTW-Crew Add Photoshop Toolbox to Subway Ads (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The cheeky street artists known as FTW-Crew took on the three lovely A-listers whose album promo posters appeared in a Berlin subway by engaging in a little guerrilla adbusting, Photoshop-style. FTW-Crew–Mr.…
Jan
14
Os Simpsons: 20 anos | Poster Contest
Posted in: UncategorizedPara dar início as celebrações dos 20 anos de “Os Simpsons”, a Fox lançou um concurso convidando os fãs da série a criarem um poster comemorativo.
Serão escolhidos 10 finalistas, de onde sairá um único vencedor que ganhará uma viagem para Los Angeles, para participar da festa de estréia da 21° temporada da série, ingressos para The Simpsons Ride na Universal Studios Hollywood, além de ter seu poster como parte integrante da campanha de marketing do desenho em 2009.
As criações podem ser enviadas até o dia 4 de março, e o vencedor será revelado no dia 5 de abril. Gostaria de poder dizer que para participar basta visitar o site thesimpsons.com/postercontest, mas o concurso só é válido para residentes nos EUA.
Essa é apenas uma das ações que a Fox promete até o dia 14 de janeiro de 2010, data que marca o vigésimo aniversário dos Simpsons.
Jan
14
Unilever Debuts New Logo
Posted in: Uncategorized
A new logo is expected to be unveiled by Unilever soon, a move that is hopes to boost the value of its corporate reputation. Unilever also owns other companies such as Flora, Persil, and Marmite.
It is understood that the FMCG company’s logo will appear in its product advertising across all media later this year in the UK and Ireland. A spokesman for Unilever confirmed the decision.
‘Our research tells us that people who already buy one Unilever brand will buy others, if they know they come from the same maker,’
(Source) Marketing Magazine
Jan
14
Fashion Tragedies – The Most Bizarre Looks from the Golden Globes Red Carpet (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A gargantuan proportion of what makes the Golden Globes exciting is made up of the gowns, bags, jewels and hairstyles worn by attending celebrities.
There is no greater fashion pressure than for celebrities…
Jan
13
Sigler rides social media wave
Posted in: UncategorizedPopular Author and Podcaster Scott Sigler has proven social media can create commercial success.
His recently released hardcover fiction book, Contagious recently made the New York Times Bestseller list, coming in at #33 – the result of a group of advocates (or junkies as Sigler calls them) rushing out to buy the book in a semi […]
Jan
13
Yahoo’s New Chief Is an Unknown to Media, Ad Circles
Posted in: Uncategorized
NEW YORK (AdAge.com) — There are a few things to know about Yahoo's new chief, Carol Bartz, but one thing stands out: She's moving into a company that hasn't really had a strong, operating CEO in quite some time, but if her first public comments are anything to judge by, there is little doubt she's in charge.
Jan
13
Will the Palm Pre Give Sprint the Lift It Needs?
Posted in: Uncategorized
Jan
13
Volkswagen: Surprise
Posted in: Uncategorized
“No surprises for you. Volkswagen Service.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Winkler & Noah
Jan
13
CBS Sitcoms Beat Out Fox’s ’24’ Premiere
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — It was a case of life imitating art — or maybe the other way around. At about the same time President-elect Barack Obama announced he would eventually close the detention center at Guantanamo Bay, Nielsen released ratings indicating that Sunday's premiere of Fox's "24" had tumbled 30% in the ad-centric 18-to-49 demographic. It seems that both policies and programs that were widely embraced after Sept. 11 may have run their course.
Jan
13
Ultra Luxurious Job Offers – Tourism Queensland Offers ‘Best Job in the World’ (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) What’s “The Best Job in the World?” Tourism Queensland has discovered an innovative way to attract quality job applicants: offer them a ridiculous amount of money to live on a gorgeous island–and blog…
Jan
13
QR Code Crossstitch
Posted in: UncategorizedSomething a bit different from Radical Cross Stich:
I’ve been working QR Codes in cross stitch as a way of exploring non-corporate alternatives to this potentially very interesting and useful communication medium.
The piece designed for The Streets of Melbourne is designed to make a very clear statement on the irony of a privately owned and operated […]
Jan
13
Bartz Mystery Not Cleared Up By LinkedIn Or Facebook
Posted in: UncategorizedWho's Carol Bartz? Don't bother to look for a LinkedIn or a Facebook profile for the reported successor to Jerry Yang as CEO of Yahoo. The 60-year-old has successfully run a tech company, but doesn't appear to use the tools of today's internet exec. While you wouldn't expect the CEO of a public company to use LinkedIn, many CEOs and top execs do have profiles, if nothing else than to understand the networking tools used by the rank and file.
Jan
13
Zenith Captures Jenny Craig’s $70 Million Media Account
Posted in: Uncategorized
NEW YORK (AdAge.com) — Zenith Media has won Jenny Craig's estimated $70 million media-planning and -buying account, beating out incumbent Carat after a competitive review.
Jan
13
Audi | Truth In 24
Posted in: Uncategorized“Truth in 24″ é um documentário produzido e patrocinado pela Audi, que mostra a tentativa da Audi Racing Team em vencer, pela quinta vez consecutiva uma das mais tradicionais e difíceis corridas do mundo: as 24 Horas de Le Mans.
O filme conta a estratégia da equipe com cenas de bastidores, depoimento de pilotos, engenheiros, a rivalidade com o Team Peugeot, e claro, cenas fantásticas da corrida.
“Truth in 24″ foi dirigido por Keith Cossrow, com narração do ator Jason Statham da trilogia “Transporter”. A estréia do documentário será no dia 27 de janeiro, no Santa Barbara International Film Festival.
Sem dúvidas, uma bela maneira de aproveitar e ampliar o alcance do patrocínio de uma equipe de corrida. Idéia que teria cabido muito bem para times da Fórmula 1, como BMW e a extinta Honda.
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