Hasta La Creative!

Twitter has become a source of news, networking and marketing opportunity for millions of users around the world — and now it's become a method of organizing a global charity event. On February 12, in more than 100 cities, Twestival will bring people together to support charity:water.org.

(TrendHunter.com) The new Chanel Spring 2009 Haute Couture collection by Karl Lagerfeld embodies what Haute Couture is all about, a dream.

Lagerfeld took us away from the stark reality of war and bad economy into a bright…

A lot of talk was released regarding the evolution of signage advertising and apparently NEC has broken the ice as far as bringing digital signage advertising is concerned. Using NEC’s face recognition technology, eye flavor can distribute targeted advertising content according to the customer’s gender and age range.

NEC conducted a trial of the eye flavor’s effectiveness at the Granduo Tachikawa, a commercial facility in Japan. Specifically, NEC’s eye flavor was set up at the front entrance on the first floor of Granduo Tachikawa for 21 days in October 2008. The number of viewers, as well as viewing duration of advertising contents, was measured in terms of time period, gender and age. In addition, the distance between the display and the viewers were measured.

(Source) Press

(TrendHunter.com) Jessica Alba has been ripped apart by blogs and news sources who are calling her dumb after she botched an answer to a reporter at Obama’s inauguration. She’s taken a stand on her blog though, firing back…

NEW YORK (AdAge.com) — NBC Sports President Dick Ebersol said the network is down to just two available Super Bowl spots, and has managed to sell all of them at prices above $2.4 million, a sign that economic issues haven't thwarted advertisers' desire to be in the annual football classic.

Omaha Steaks Ad Running on Seakittens Site

The PETA ad has just joined the ranks of banned commercials because it was far too suggestive and exceeded the network’s standards. So like any other company, spending millions in production alone is quite disappointing. The only way that their ad would be shown is if certain parts would be edited.

This year PETA introduced a new commercial depicting sexy models using produce in sexual manners to illustrate PETA’s message that vegetarians have better sex. They also released another commercial called “Sexy Sausage” for the same message.

It’s not just NBC that feels that the ads go overboard with PETA’s message, and it’s not just PETA’s ads that have been rejected by NBC. Other companies have been told their advertisements were not suitable for audiences while those companies argue that the commercials NBC does run could be considered just as inappropriate.

(Source) Over The Limit

(TrendHunter.com) The animal rights organization PETA got a super raunchy TV ad banned by the National Broadcasting Corporation or NBC.

The racy advert features a bevy of naked and semi-naked women strongly promoting…

The interest in "Trust Me" must mean that we are doing something provocative, wacky and fun. The eclectic personalities, soaring highs/painful lows, and improbable office stunts and politics simply don't exist in most industries as they do in ours.

Vocês devem ter percebido que venho falando muito sobre cases e ações de marcas que querem fixar a sua presença no milionário e fabuloso mundo do Superbowl.

Em números de audiência e pela quantidade de aficionados, ele está para os EUA o que a Copa do Mundo está para o Brasil. Não é pra tanto que (sem exagerar) todo o Estados Unidos pára pra assistir a final do campeonato de futebol americano, o esporte mais popular do país.

E é este o evento que reforça a mudança estratégica de muitos anunciantes. Neste ano, PepsiCo, Cars.com, Budweiser, Miller e Pedigree, por exemplo, nos mostraram idéias jamais vistas antes em seus segmentos, nem mesmo em qualquer outra atmosfera do marketing.

A base dessa mudança é a internet. É nesse mídia ambiente que as ações mais criativas começam a florescer. Mas é claro, qual outro meio oferece a agilidade, a interatividade e a colaboração como a web?

Por isso, ao querer provar o significado de todas as mídias, mesmo que coadjuvantes, a internet acaba sendo o alvo da mais alta criatividade de grandes agências norte-americanas.

O exemplo mais recente é o da Pedigree, que além de motivar as pessoas a assistirem seu comercial do Superbowl pelo site (www.pedigree.com/03Adoption/superbowl), dando como garantia: reverter as visualizações em doação de alimentos para cães abandonados. Pretende fazer o mesmo, dois dias antes do Superbowl, a cada download feito de seu aplicativo “Shake & Bark” para iPhone.

Posso concluir que nenhuma mídia sobrevive mais sozinha. Não existe eficácia na TV sem internet, e dificilmente existirá com internet sem TV. O fato é que vivemos no mundo da integração. E nele, vai se destacar quem melhor usar a criatividade.