Meet the Mall Cop

Mall CopKevin James of “Two and a Half Men” has been chosen to headline a new cast in his upcoming film “Paul Blart, Mall Cop”. It was actually a reunion of sorts as James had originally appeared on the CBS Network from 1998 to 2007 with a lead role in the sitcom, “Kings of Queens”.

TV networks and advertisers have tested the use of actors from shows consumers are watching in the commercials that interrupt those programs. The idea is that people armed with DVRs will be less interested in skipping ads willy-nilly when the people they tuned in to see in the first place are the ones cavorting about in the advertising.

(Source) Advertising Age

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