Penguin Books: Home

Penguin Books: Home

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Royal Enfield Attacks Indian ‘Mama’s Boy’ Mentality

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Having exploited the tripper and pastel-lover in its would-be motorcycle buyers, Royal Enfield finally hits ’em where it hurts: love of mother.

Penguin Books: Staircase

Penguin Books: Staircase

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Penguin Books: Desert

Penguin Books: Desert

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Lame-Ass Headline Comes From Sixth-Grade Diary

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As only Copyranter can, a new smartwater billboard featuring Jennifr Anniston receives a well-deserved lashing.

MySpace Redesign Rides Flaming Wings of Batman

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Looks like Batman film The Dark Knight is the sponsor for Phase I of MySpace’s redesign, which went live today.

Superhero Soccer Campaigns – Transformers and Ironman for Football and EURO 2008

The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).…

Technorati Does Blog Ads, Facebook Ties MySpace, Sly Does VW

Technorati has launched its blog advertising network.

PHotoEspaña: the best new comers

I must be the most frustrated blogger i know. Well, i don’t know that many bloggers but i can tell you that being in China is both an endless source of surprises and enthusiasm and an extremely upsetting experience, courtesy of the Great Firewall of China. Yesterday i could still painfully access my blogging platform through a proxy. Today it’s over and after having cried on my favourite puppet shoulder, i had to resort to some complicated solution to put this text online. Enough moaning!

One of the best discoveries of PHotoEspaña was Descubrimientos PHE, the Festival’s portfolio review and launching platform for new talents in international photography. This year the exhibition highlighted 70 photographs coming from 42 countries. There were some amazing photos. One thing i noticed is that the interest for desolated interiors of ex-Soviet countries and China speedy urbanization landscapes is far from fading away.

A selection:

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Roc Herms’s photo series El Opio del Pueblo

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México, it has been said, means “City of the Messiah”, others believe that its origins are in the name of the god Mecitli. From the symbol of its capital (an angel), to the thousands of messages plastered on lighters, tshirts, key holders or hats, the country, believes the photographer, has been taken over by a form of “religious pop art”.

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In To Russia With Love, Monica Menez tells the story of two twin living dolls on a trip to a postcard Russia.

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Involved in programs which support children living in Chernobyl, Quino Castro traveled to Belarus to photograph the ultimate fromtier.

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Claudio Rasano went to Georgia to shoot Living in Tbilisi.

Let’s go further East with Ferit Kuyas

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In City of Ambition, we follow the photographer on a trip to one of the largest cities in the world, yet one we might never have heard of: Chongqing. The booming economy lead to the mushrooming of construction sites and cranes everywhere. Kuyas parallels this situation to the one that Manhattan lived in the very beginning of the 20th century – when it was being built. That’s how the photo series came to be named after a 1910 photograph of the young skyscrapers of Lower Manhattan by Alfred Stieglifz, City of Ambition.

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The photographer writes: The immense size of the city, heat, humidity, fog, dust and traffic turned this project into an adventure. Using a 4×5 inch view camera forced me to work slowly. Travel logistics required me to limit my equipment. I worked with color negative film and restricted myself to one exposure per image. After developing the film and making contactsheets I scanned all selected material. I like to work hybrid because it gives me more control over the result.

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Sabrina Jung dedicated a photo series to stage model structures.

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And now for something totally different, Ingo Taubhorn started to explore life of men wearing Die Kleider meiner Mutter (My mother’s clothing) in the ’90s.

The winner of Descubrimientos PHE is rewarded with a solo show at the next edition of PHotoEspaña. Last year’s winner, Harri Pälviranta, was presenting Battered upstairs. The disturbing photo documentary, inspired by crime-scene photography (all the way to WeeGee) and police pictures, focuses on the physical marks left on the face and body of men who have engaged into a bit of a fight in public space.

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Battery and street fights are every night activities during the weekends in Finland. People have a strong tendency to get intoxicated whilst partying and, once drunk, people are released from their inhibitions. Aggression turns into physical acts, to direct violence.

There is a social awareness of this topic in Finland, the issue is recognized and is considered to be a severe social problem. However, the discussion has mainly literal dimensions; it appears in news headlines and is discussed in seminars. But there are no images of these events.

Too brutal for squeamish me.

Descubrimientos runs until July 27 at Complejo el Aguila.

Jack Kliger Replaced as Hachette CEO


NEW YORK (AdAge.com) — Jack Kliger, the magazine industry veteran and leader, is leaving his post as CEO of Hachette Filipacchi Media U.S., the publisher of titles from Elle to Road & Track, to make room for new blood from France. Alain Lemarchand today was named to take over as CEO, effective Sept. 1. Mr. Kliger has been offered, but has not yet officially accepted, the newly created position of chairman.

Giant Naked Ass Ruins Family Trip Into City

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So you’re talking a nice drive into the city with your grandparents (or parents, or kids…choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and…

Simon Gunning Departs EMI

LONDON – EMI’s senior vice president of digital Simon Gunning has left the beleaguered record label after less than a year, Revolution can exclusively reveal.

Ituran GPS: Moses

Ituran GPS: Moses

Advertising Agency: Young & Rubican, Israel

£95 Fast Food Burgers (Part 2) – Burger King Reveals Kobe Beef Burger (GALLERY)

(TrendHunter.com) Finally, Burger King has launched the world’s most expensive fast food burger, truly fit for a king… ‘The Burger’, as it is affectionately known, features Kobe Beef and a very fresh bun. 😉

Trend…

Real sponsorship for simulated rock ‘n’ roll

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Rrrraawww-twang! Jose Cuervo Black is the title sponsor of the 2008 U.S. Air Guitar Championships. Brrr-brrr-yaaa-wha-wha- whaaa! Per Brandweek: “The push comes as air guitar has emerged as a wildly successful pastime, in part because of the Guitar Hero videogames by Red Octane, which simulate playing with a guitar-shaped peripheral.” Hey, I couldn’t agree more. (Check out Air Guitar Nation if you’re not convinced.) Whaaa-whaaa-whaaa-twaaang! I’m playing the solo from “All Along the Watchtower,” can you tell? I windmill with my arms, then screw up my face and get down on my knees and, just like Hendrix, I light my guitar on fire. Of course, it’s just an air guitar, so I usually end up burning a hole in my tie-dyed pants and roasting my Chuck Taylors. Wrrrrwaa-wha-wha-wha-ooouch! Now that’s rock ’n roll.

—Posted by David Gianatasio

Oops! There Goes The Decade

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Who, whoa, whoa! It’s only 2008 and we’re already celebrating the decade as if we’re done with it?

Philips Brand Exec Eric Plaskonos Leaves for Harman


NEW YORK (AdAge.com) — Eric Plaskonos, the marketing executive who taught advertisers a lesson in forcing traditional media outlets to embrace new ad concepts, has left the company where he put some of his best-known work into practice.

Baking’s New Coke

The more things change, the more they stay the same. Except for flour.

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According to The New York Times, The J. M. Smucker Company, bought the White Lily brand a year ago, and is now producing White Lily at two plants in the Midwest, instead of in downtown Knoxville, where it has been milled since 1883.

Maribeth Badertscher, a spokeswoman for the company, said the new White Lily was the result of thorough product testing and promised that customers “won’t know the difference.” But in a blind test for The New York Times, two bakers could immediately tell the old from the new.

Fred W. Sauceman, author of a series of books called The Place Setting: Timeless Tastes of the Mountain South, From Bright Hope to Frog Level, said, “It means something to have been made in the exact same spot for 125 years, and it’s unconscionable not to respect that.”

Superhero Soccer Campaigns – Transformers and Ironman for Football and EURO 2008 (VIDEO)

(TrendHunter.com) The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).…

Bebo and Piczo in distribution deal with T-Mobile

LONDON – Teen-oriented social networks Bebo and Piczo have extended their reach in the UK by signing distribution deals with mobile phone operator T-Mobile.