Iris Worldwide strengthens senior management team

LONDON – Iris Worldwide, the integrated marketing agency, has appointed Mark Reardon as chief client officer and Adam Murray as chief financial officer to strengthen its senior management team.

Crunchyroll hands online sales duties to Aktiv Digital

SINGAPORE – Music and entertainment site Crunchyroll has appointed Aktiv Digital as its regional online sales house following a 3-way pitch involving Pixel Media and iHub.

Mars links with IBM to decode the chocolate genome

LONDON – Mars will announced today a five-year project to sequence and analyze the entire cocoa genome, according to a report in the New York Times. The aim it to not only protect cocoa plants from tropical diseases, pests and climate change, but to possibly enhance the flavour of chocolate.

Bank Mandiri pitches media and creative

JAKARTA – Bank Mandiri, one of Indonesia’s largest banks, is on the lookout for an agency to handle its media and creative, estimated to be worth US $15 million.

Edelman appoints Zengage to run Japan office

TOKYO – Edelman has appointed Thomas R Zengage as executive chairman of its Japan operation, following the departure of North Asia president and representative director Robert Pickard earlier this month.

Publicis Groupe revamps digital offering

PARIS – Publicis Groupe has unveiled a new strategic initiative designed to maximise ROI from new media and digital marketing, VivaKi, which is also hoping to stimulate growth for the network in digital markets.

Agencies line up for First Choice DM task

LONDON – First Choice Holidays, the TUI-owned travel operator, is on the hunt for a lead direct marketing agency and has approached a number of undisclosed shops with a request for information.

Wunderman chiefs leave in restructure

LONDON – Marcus Starke, the president and chief executive of Wunderman EMEA, and Alexei Orlov, the global executive vice-chairman, are leaving the network without jobs to go to.

BMB beats two for £5m Freeview brief

LONDON – Beattie McGuinness Bungay has scooped the £5 million Freeview account after a three-way pitch.

Luxury car marque Rolls-Royce seeks ad agency

LONDON – Rolls-Royce is on the hunt for a UK advertising agency.

Flybe reviews £7m ad business

LONDON – Flybe, the short-haul airline, has asked agencies to pitch ?for its £7 million advertising account.

Top 30 Hip Hotels in 2008 H1

(TrendHunter.com) Next time you’re seeking a unique experience, check out some of the hottest new hip hotels. This year, we’ve seen everything from a death star hip hotel to an Ikea hip hotel.

Based on our page views,…

Top 30 Beer, Alcohol and Bartending Posts in 2008 H1

(TrendHunter.com) If you want to quit drinking alcohol, or reduce your beer consumption, then you shouldn’t look at this list. In short, you’ll want to drink more once you read about the top 30 drinking and alcohol innovations…

Top 20 Fashion Trends For Men in 2008 H1

(TrendHunter.com) Although our category on fashion trends for men is relatively new, it’s already loaded with unique styles and trends. Accordingly, we are presenting our list of the top 20 fashion trends for men.

The…

Top 30 Charity Trends in 2008 H1

(TrendHunter.com) There’s nothing more exciting than seeing brilliant innovation in the charity world.

That’s why we’re so excited to reveal this killer gallery of the top 30 charity trends and innovations.

Top…

37 Powerful Campaigns for Human Rights Awareness (JUMBO GALLERY)

Time and again, Trendhunter.com readers have shown, through skyrocketing traffic results, that creative PSAs, activism campaigns and other ads for awareness fascinate them. Catering to that, we’ve assembled…

Hungry Kids in Your Shopping Cart – Feed South Africa Campaign

I don’t usually like intrusive advertising, but when it’s for a good cause such as Feed South Africa, I am all for it.

This clever Feed SA campaign by TBWAHuntLascaris, Johannesburg, reaches out to…

Hollywood Themed Travel – Expedia Indiana Jones Packages

Expedia, a leader in online travel companies, is building off the recent Indiana Jones hype with the release of a new travel experience theme. The trips are geared at adventure seekers who want to see…

Luxury Teepees With Wi-Fi – Perfect Earth Tours (GALLERY)

(TrendHunter.com) Perfect Earth Tours has this quote from The 14th Dalai Lama on their web site: “We are visitors on this planet. We are here for ninety or one hundred years at the very most. During this period, we must…

Jet Airways selects Interpublic

MUMBAI – Jet Airways has appointed Interpublic Group to handle its US$30 million global creative account, as the Indian carrier puts its ambitious expansion plans on hold because of soaring oil prices.