A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, ‘If you are going to drink, please do not drive.’ How would you know when you are drunk? Well, if the trees, pillars and traffic signs look like they are moving, then it’s safe to say you are pre…
Fashionable Technology: The Intersection of Design, Fashion, Science and Technology, by Sabine Seymour (Amazon UK and USA.)
Published by Springer, abstract: The interplay of electronic textiles and wearable technology, wearables for short, and fashion, design and science is a highly promising and topical subject. Offered here is a compact survey of the theory involved and an explanation of the role technology plays in a fabric or article of clothing. The practical application is explained in detail and numerous illustrations serve as clarification. Over 50 well-known designers, research institutes, companies and artists, among them Philips, Burton, MIT Media Lab, XS Labs, New York University, Hussein Chalayan, Cute Circuit or International Fashion Machines are introduced by means of their latest, often still unpublished, project, and a survey of their work to date. Given for the first time is a list of all the relevant information on research institutes, materials, publications etc. A must for all those wishing to know everything about fashionable technology.
Lags, a series of patches for coping with social jet lag, by Teresa Almeida
The book contains only 15 pages of theoretical discourse. It might not sound like a lot but they have the virtue of going straight to the point. Sabine Seymour knows what she’s writing about. Because the Vienna slash New York-based designer and researcher has spent several years dedicating her energy and brain to the exploration of what the next generation wearables would bring, she can see beyond the hype and detect what is truly inspiring or meaningful design-wise. Mondial Inc is a commercial entity born from her research and her role as an educator. She has lectured and exhibited her work internationally and she’s currently a faculty member at Parsons The New School for Design in New York and the University of Arts and Industiral Desin in Linz, Austria.
Taiknam Hat, by Ricardo Nascimento, Ebru Kurbak and Fabiana Shizue, reacts to medium wave radio signals
The theoretical intro covers briefly the history of wearable computing, comments on the technology used to enable garments to interact, underlines textile innovations, adds some design considerations in the process, etc.
Space invader knitting by Be-Geistert
After the intro, there’s just a magnificent show and tell of some of the latest (a number of them haven’t been published anywhere else) and most interesting techno-fashion projects. You’ll find the big names of the industry (phillips, Nike, Adidas) but also pioneering and fearless fashion designers (Hussein Chalayan), the explorers of poetical fashion (Ying Gao), the young stars (CuteCircuit), the makers of fermented dresses (Donna Franklin), the always elegant (Despina Papadopoulos), the unclassifiable Kate Hartman), the lady ready for the catwalk in outer space (Kouji Hikawa), the geeky knitters (Cat Mazza, Ebru Kurbak & Mahir Yavuz), etc.
Kouji Hikawa‘s Space Suit and Cooling Pants
The book won’t tell you everything you dream to know about fashion and technology, how to make a singing skirt or used nanotech in your next project, but it will definitively enable you to have an idea of the breadth and scope of the discipline. Besides it demosntrates that techno-fashion designers have gone a long way since the time “wearable technology” consisted of a keyboard roughly distributed over the body.
There are many books about fashion and technology but this one is truly unique. It’s engaging, intelligent and it will make you smile and inspire as you turn the pages over. Besides, it makes a fantastic resource for students and anyone interested in the subject. There’s a bibliography, a glossary of innovative materials, a list of blogs and websites but also events and institutes which will enable readers to dig further into the subject.
Textile XY by Maurin Donneaud
The book was launched last Thursday in New York. Phil Torrone from Make magazine was there. Just for info, Ulrike Reinhard had a chance to video one of Sabine’s presentation a while ago.
Image on the homepage is Diana Eng and Emily Albinski’s Inflatable wedding dress.
Drew Neisser and Jonah Bloom, like most business travelers today, need to get their charge on.
Bloom describes the scene:
After about half an hour of staring at the space where a plane should’ve been, we’re granted the announcement we knew was coming: The 3:30 p.m. out of LAX is now the 4:50 p.m., which we all know means it’s really the 6-something p.m. There’s a brief period of eye-rolling before everyone goes back to their business, which in my case means huddling with a dozen other worshippers around the Samsung totem pole to which our BlackBerries and laptops are attached.
If you have the misfortune to run the gauntlet of America’s airports with any regularity, you’re all too familiar with this scene and may even know the totem I’m referring to. It’s an eight-foot, electrical charging station with a little shelf about halfway up its length where devices rest and recharge. It was Samsung that came up with the idea to pay for and install these life savers, hence having its brand name emblazoned on the side.
But does it move product? Again, we turn to the esteemed editor.
Do I think charging stations sell phones? Unlikely. But they’re way more likely to leave me feeling affection for the brand than some mind-numbing airport billboard that has nothing to do with the frustration and boredom I’m experiencing.
(TrendHunter.com) For those who find belt buckles to be annoying, you are gonna love this! Created by the designer Icelandic Sruli Recht, “Elt” is the first leather belt without a buckle. Its offered in different size…
(TrendHunter.com) A new drunk driving campaign by Saatchi & Saatchi Malaysia for Toyota Motor Corporation alerts you that, ‘If you are going to drink, please do not drive.’ How would you know when you are drunk? Well, …
Arby’s was successful in putting their latest campaign in motion, as seen by the tremendous traffic their Riverdancing Chimpanzees have received.
The video consists of a remixed video of the chimps performing Irish dance steps who do an astonishingly good job at keeping their upper bodies still as…
(TrendHunter.com) Jive is brilliant concept device to allow the elderly and technophobes without computers to still participate in a social network. Their needs are no different from the rest of us; the need to communi…
(TrendHunter.com) Although there’s no official awards ceremony for best-dressed at big Hollywood events, there may as well be. The Cannes Film Festival wrapped up this week, and as expected, the sartorial highlights la…
(TrendHunter.com) Arby’s was successful in putting their latest campaign in motion, as seen by the tremendous traffic their Riverdancing Chimpanzees have received.
The video consists of a remixed video of the chimps …
Uh…right. No one was fooled the first time and no one will be fooled the second time.
Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam
Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam
Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam
Packed with Peanut Power.
Advertising Agency: TBWA Hunt Lascaris, Johannesburg, South Africa
Creative Directors: Damon Stapleton, Adam Weber
Art Director: Kirsten Friedericksen
Copywriter: Vanessa Wood
Photographer: Christelle Ferreira
Other additional credits: Rudolph Janse van Rensburg
Released: March 2008
(TrendHunter.com) There is something about winged beings, from butterflies to angels, that has held people captivate for centuries. The featured jeans further reinforce this fascination and show an alternate take on th…
Sex and the City stars Sarah Jessica Parker and Kristin Davis will star in a double cover face-off on the upcoming issue of Marie Claire UK. At least that’s how the magazine is promoting the special issue, judging by the gimmicky announcement on both covers that says, “Choose from our 2 fabulous cov…
(TrendHunter.com) It’s been a while since we had interesting camera phones, so this packed beast of a phone surely wets my appetite. K-Touch unveiled its 8 Mega Pixel camera phone, the C280 during CHITEC 2008 in China.…
Just a friendly reminder that entries are due for the Variety Banner Competition end of this week. We will accept scamps but would prefer finished ads.
(TrendHunter.com) Imagine your iPhone or iPod automatically charging by the sun as you use it. A new Apple patent promises exactly that, by exploring the use of solar power in various versions of their mobile devices: …
(TrendHunter.com) Ines de Castilho’s decorative jewelry may be worn on the skin of the wearer. The beautiful, sensuous jewelry has flexible and rechargeable adhesive pads secured to the back side of the decorative port…
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