Hasta La Creative!

Chairman & CCO: Christoph Becker
EVP, Exec. Creative Director: Sandy Greenberg/Terri Meyer
SVP, Creative Director: Ilana Rosengarten
Sr. Art Director: Daniel Prado
Senior Copywriter: Claudio De Lima
Asst Account Exec: Nicole Mercaldi
Head of Broadcast Production: Andrew Chinich
Agency Producer: Stuart Raffel
Project Manager: Additional Credits:
Production Co./City&State: Independent Media – Santa Monica, CA
Director: Scott Hicks
Producer: Susanne Preissler
Edit House: Big Sky Editorial Company
Editor: Chris Franklin

Having fielded studies, interviewed researchers and read “over 50 books” (!!!!) “related to the subject of marketing to women,” Hoffman Group launched a woman-targeting think tank called Kaleidoscope Group. The website greeted us with an actual kaleidoscope of women and some Lilith Fair music that stimulated the growth of our leg hair follicles.

Advertising Agency: AlmapBBDO, Brasil
Creative Directors: Luiz Sanches, Roberto Pereira
Art Directors: Gustavo Victorino, Renato Fernandez
Copywriter: Cesar Herszkowicz
Illustrator: Mauro Ferreira
Published: December 2007

Advertising Agency: AlmapBBDO, Brasil
Creative Directors: Luiz Sanches, Roberto Pereira
Art Directors: Gustavo Victorino, Renato Fernandez
Copywriter: Cesar Herszkowicz
Illustrator: Mauro Ferreira
Published: December 2007

Advertising Agency: AlmapBBDO, Brasil
Creative Directors: Luiz Sanches, Roberto Pereira
Art Directors: Gustavo Victorino, Renato Fernandez
Copywriter: Cesar Herszkowicz
Illustrator: Mauro Ferreira
Published: December 2007

(TrendHunter.com) Apple has been on a roll lately with an almost weekly new product or upgrade. Only last week Apple cut down the price of the 1GB iPod Shuffle from $79 to $49 and introduced a new $69 2GB model (see our story). Now Apple has unveiled more powerful versions of the MacBook Pro with up to 2.6GHz Intel C…

(TrendHunter.com) Dude, how good does a surf vacation sound? I hate to break it to ya, but even making the trip to Hawaii can’t ensure perfect weather to hit the waves.

Ideal conditions for surfing are always present though with the surf simulator at the Sheraton hotel. The game lets hotel guests ride virtual waves…

MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn’t, how does social media make you feeeel (besides sticky)?

As Wired magazine pointed out in their most recent “Free Issue,” freeconomics and supplying the world with free products and services is the way of the future.

McDonald’s has reaffirmed that gratis is the future of business. This Thursday and Friday, they’re giving away 2,000,000 free McSkillet Bu…

Jokk Juice is made from berries from far far away. This Swedish ad from Saatchi & Saatchi highlights how hard it is to get the berries that go into Jokk Juice. But what’s really hard is finding information on Jokk Juice on Google. If you type “Jokk Juice” in your search bar you will be shown links to the ad in blogs and advertising registries. Most people have good things to say about the advert, but what if you wanted to know more about what’s in it and you don’t live in Sweden? When you type “Jokk” in Swedish Google your results will be a little better if you can read Swede. Saatchi did a good job of creating an ad, but did not plan for the viral effects that are so common today. There’s a disconnect between broadcast and digital that can be solved by planning digital scenarios. If the ad is being seen and appreciated around the world, perhaps a multinational splash page could be created to provide basic information. Even if the product is only sold in Sweden, people outside the market are becoming familiar with the ad but not the brand. A simple page and some search engine tweaks could save millions in the long run if there are plans to expand internationally. But then again I don’t know much about the brand or its plans for world domination.