Hasta La Creative!

In-crease comfort with Canesten HC.

Advertising Agency: Paling Walters, London, UK
Creative Director: Frank Walters
Art Director: Dorran Wajsman
Copywriter: Carmel Thompson
Photographer: Tim Platt

There’s an interesting personal story embedded inside this New York Times article on Apple’s mastery of the retail space.

Two years ago, Isobella Jade was down on her luck, living on a friend’s couch and struggling to make it as a fashion model when she had the idea of writing a book about her experience as a short woman trying to break into the modeling business.

Unable to afford a computer, Ms. Jade, 25, began cadging time on a laptop at the Apple store in the SoHo section of Manhattan. Ms. Jade spent hours at a stretch standing in a discreet corner of the store, typing. Within a few months, she had written nearly 300 pages.

Not only did store employees not mind, but at closing time they often made certain to shut Ms. Jade’s computer down last, to give her a little extra time. A few months later, the store invited her to give an in-store reading from her manuscript.

Apple stores generate sales at the rate of about $4,000 per square foot a year, and now account for 20 percent of the company’s revenue.

Apple’s stock is up 135 percent for the year. By contrast, high-flying Google is up about 52 percent, while the tech-dominated Nasdaq index is up 12 percent.

If Santa didn’t stuff a boob job in your stocking, don’t despair, Biker Claus is still delivering packages.
Ladies, on Jan 12 and 13, you can come on over to the KC Bike Show and register to win a free breast augmentation courtesy of Wide Open Motorcycle Magazine. That’s right, their promotional giveaway is a FREE BOOB JOB (msrp $6000). Hells yeah!

Ralph Roades, publisher (I think) of Wide Open Motorcycle Magazine put up the billboards, hoping to increase his turnout. He figured a lot of women attending probably want to look like the girls in his biker magazine. Gail Worth, who owns a Harley shop in KC loves the concept. She thinks it’s “funny and clever” and says, simply, “Yoo hoo, go women.”

I think it’s pretty good, too. It certainly isn’t for everyone and will no doubt be held up by many as a terribly sexist move, but as we’ve said here at AC many times before, know your target, and speak directly to them. I’m pretty sure the biker chicks who are looking to fill our their leathers will be all for it.

Plus, just consider the balls, er, boobs it took to roll with it. Or jiggle with it. Whichever.

I thoroughly enjoyed reading about Garden & Gun’s new editor, Sid Evans, in The New York Times this morning.

Here’s the heart of the piece:

“There’s a kind of arrogance here that anybody who’s not in New York isn’t here for a reason,” Mr. Evans said last week over elk chops and bourbon at Henry’s End, a restaurant in Brooklyn Heights near his apartment. “You really do begin to believe it, that the only smart people in the media are in New York.”

The same arrogance in media exists in advertising, despite the fact that many of the nation’s best agencies exist in Miami/Boulder, Portland, Minneapolis, Seattle, Richmond, Boston, Austin and San Francisco.

Serviceplan Hamburg urgently requires a graphic designer with IT skills.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Account Manager: Robin Ruschke

Serviceplan Hamburg urgently requires a graphic designer with IT skills.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Directors: Alexander Schill, Axel Thomsen
Art Director: Maik Kähler
Copywriter: Christoph Nann
Account Manager: Robin Ruschke

From 0 to 100km/h in nine seconds.

Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic
Creative Director: Rodolfo Borrell
Copywriter: Yaqui Núñez
Art Director: Miguel Peña
Retouching: Nora Castrillón
Photography: SXC

Advertising Agency: SK+G Advertising, Las Vegas, USA
Creative Director: Clay James
Art Director: Jason Tisser
Copywriter: Jason Roher
Agency Producer: Joaquin Rosales
Account Management: Matt Ward
Director of Photography: Shawn Dufraine
Principal Performers: George Maloof. Molly the Pig
Aired: August 2007

Sometimes the most fascinating worlds are not in front of the diving mask, but in it.
Functional fillers for rubber.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative Director: Christoph Everke
Art Director: Matthias Mittermüller
Copywriter: Tim Strathus
Photographer: Peter Schober
Graphic Designers: Andrea Gärtner, Basma Attalla
Account Supervisors: Valerie Simon, Christiane Löschke

Advertising Agency: Leo Burnett Kiev, Ukraine
Creative Director: Jarek Wiewiorski
Art Director: Pasha Klubnikin
Copywriter: Tania Fedorenko