Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage. When traveling, one thing many of us do is look up the best places to eat that truly reflect the culture of where we are visiting. Often, we fall…
Evan Hanlon returns to GroupM from the Walgreens Boots Alliance, where he was global client lead.
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world’s most-streamed artist Bad Bunny and Apple Music through its “Press Play On Summer” program. The 87-second spot sees Bad Bunny take up the role of a lifeguard as he oversees the vibe around the pool…
Facing disruptions to new ways of business, marketers have the opportunity to take action now.
Mischief organizes contest offering free catering to first three couples to propose at at a Chili’s restaurant.
With a slate of upcoming premier soccer events in North America—and the 2026 World Cup on the horizon—passionate fans are primed for advertising opportunities.
Even as the ad industry lays off employees, there are some protected pockets of specialties, and commerce is one of them.
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It has worked with clients such as Google, Uber and…
David São Paulo and Bogota collaborated on the ‘Coronaless’ campaign, which is running in three countries.
There’s a Serena-sized hole in the professional tennis landscape, but marketers aren’t dwelling on what they’ve lost–instead they’re focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer’s U.S. Open. For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also…
Agreement with Players Association makes it easier for brands, better for player marketing, execs say.
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand’s first global campaign, “It has to be Heinz,” which is Kraft-Heinz’s largest media investment to date. Created by agency Wieden+Kennedy New York, the platform launches June 1 with a…
The company’s Pride Month offerings have historically had a lower profile than those at Target.
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek’s Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through…
The 25-year-old online auto marketplace has fended off upstarts such as Carvana.
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France’s most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole…
The deal could help The Brandtech Group grow its technological tools.
The latest from Gallup places LGBTQ+ people at roughly 7% of today’s population, with roughly 20% of Gen Z identifying as part of the community. We’re increasingly recognized as a mass market that’s been falsely dismissed as a niche. I’d even guess, about a generation from now, we’re on track to be suitably regarded as…
Terri & Sandy’s co-founder writes about the collab with Barba on the first-ever registry of transgender-affirming barbershops and salons.
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