David Droga Is Always Making, Shaping, and Creating

In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, “Not piss a lot of people off…No, I don’t know, I’ve always been restless and curious. I’ve been lucky that I’ve worked […]

The post David Droga Is Always Making, Shaping, and Creating appeared first on Adpulp.

The Funambulist: Forest Struggles

The Funambulist, a magazine and platform that engages with the politics of space and bodies, is one of my favourite publications. It is consistently interesting, pertinent and committed to giving a voice to viewpoints that tend to be ignored elsewhere. Yet, I haven’t written about the publication since 2017. It was time to bring up its brilliance again with a review of its current issue: Forest Struggles.

The 47th issue of The Funambulist is dedicated to both political struggles taking place in forests and political struggles in defence of the forests. The massive efforts of deforestation around the world, in particular along the equator (Peru, Brazil, Cameroon, Gabon, the Democratic Republic of the Congo, Indonesia, Malaysia, West Papua…), although specific to each context’s political climate, are the symptoms of a colonial and capitalist extractivism often connected with a suppression of Indigenous political struggle, or mere existence in their sylvan environment.

It’s 2023 and Luiz Inácio Lula da Silva is wrestling with resistances to keep his campaign promise to reverse the damage done to the Amazon rainforest by Bolsonaro. It is absurd that the forest still needs to be championed and protected. I doubt anyone ignores the crucial role that they play in producing oxygen and cleaning the air, preserving biodiversity, storing carbon, helping fight soil erosion, providing medicine, etc. And in general acting as a decisive buffer against climate change. As this issue of The Funambulist demonstrates, the Amazon is not the only forest at risk. These ecosystems are at the centre of socio-political tensions in many parts of the world. What most of these forests have in common is that they are inhabited by indigenous communities who have accumulated a wealth of knowledge and experiences about the forests. Yet, their expertise and wisdom are hardly ever taken into consideration. Again, it is 2023 and, in spite of the decisive role they have played in finding the children lost in the Colombian Amazon (¡Guardia, Fuerza!) or in preserving biodiversity in the DRC or in Central Africa’s rainforest, we still haven’t learnt to trust their ancestral understanding of the land.


Romain Rampillon and Feda Wardak, Jusqu’où la forêt (still from the film), 2019


Adam Broomberg and Oliver Chanarin, The Saints Forest, 2005

Forests and their human and non-human inhabitants all over the world are the victims of human greed but they can also be casualties of what looks like noble ecological concerns but are in fact brazen operations of greenwashing (as in carbon offsetting programs favoured by the fossil fuel industry to avoid the implementation of purposeful actions) and green colonialism. In his introduction to the magazine, Léopold Lambert gives two examples of green colonialism. First, Prospérité, an Indigenous village in colonized Guiana that is resisting the deforestation of their land to give space to a privately-owned solar panel power plant commissioned by the French authorities. The editor also reminds us about the forests planted on the ruins of Palestinian villages that had been forcedly evacuated and then demolished by Israel. The forest programme not only erases the traces of Palestinian history but it also provides the image of a modern country able to make the desert bloom. The forests often feature pine trees that are totally unsuitable for the local arid and hot environment.

The essays collected in the forest issue of The Funambulist document and comment on a series of political movements “occurring under the sylvan canopies.” If I have to highlight 3 of them, I would go for:

The fascinating essay written by Sophie Chao, an environmental anthropologist & environmental humanities scholar. Her text describes the struggle of the Marind People, who live in South Papua and who are confronted with the adverse environmental and social impacts of oil palm monocultures on their customary lands.

She describes how the Marind’s relationships of reciprocal care with non-human beings involve an acceptance that other forms of life, through their activities, may cause harm to other beings or come into friction with human interests. Their ethos also entails recognising that plants and animals are no less than humans victims of the violence of plantations. And that includes oil palm as the species suffers from being disciplined, oppressed and reduced to an industrialised commodity.

Even more interestingly, the Marind see in plants and animals allies in their struggles for justice. Native insects, reptiles, rodents and fungi, for example, act as parasites of the oil palm tree by repurposing the cash crop into a host and source of food.


Estado Novo propaganda poster: “The true meaning of Brazilianness is the march to the West”

Another highlight of the magazine is Léopold Lambert ‘sinterview with architect, researcher and writer Paulo Tavares. During the conversation, Tavares quotes Getúlio Vargas, president of Brazil, from 1930 to 1945 and from 1951 to 1954: “The Amazon will cease to be a simple chapter in the history of the earth, to become a chapter in the history of civilisation.” It is easy to see how this mindset still haunts the Brazilian rhetoric, and how much it is associated with ideas of progress, development and economic wealth. And not just in Brazil, alas!

While Tavares analyses how the Brazilian colonisation and extractive deforestation of the Amazon are carried out in the name of growth, he also examines the alliances between Indigenous, ecological and other grassroots political movements to defend the forest against colonial violence, using on-the-ground non-Western knowledge and remote sensing technologies as well as cartographic and architectural analyses. The result of Tavares’s collaboration with indigenous leaders and communities is a mapping of one of the largest Indigenous archaeological complexes. The research constitutes an unambiguous refutation of the colonialist claim that the Amazon is a territory without history or heritage


Air-spraying of glyphosate to destroy coca plantations has caused miscarriages, fetal abnormalities, and maternal deaths. Photo STR New (Reuters), via Quartz

Another essay I found particularly eye-opening is the one by artist, filmmaker and writer Hannah Meszaros Martin. Her text looks at the military use of glyphosate against various forests across the world. She turns in particular to the spraying of coca fields in the context of the “War on drugs” financed by the U.S. government and enacted by the Colombian army.

Decades earlier, during the war in Vietnam, the U.S. utilised aerial photographs of the forest before and after they had showered them with Agent Orange. The images were used as a demonstration that herbicides were a powerful weapon again counterinsurgency warfare. Very little thought was given to local ecosystems and communities. In fact, Meszaros Martin explains, the forests were not simply targeted because they allowed the enemies to hide, they were also conceptualised as the life source of rural resistance, which meant that the “rural” as a categorical entirety had to be eliminated. All human and nonhuman life considered to be subversive had to be eradicated.

Which, sadly, brings us full circle to what is happening in the Amazon rainforest and elsewhere today.

You can already pre-order The Funambulist 48 (July-August 2023) Fifty Shades of White(ness): Thinking Against the U.S.-centric Conception of Racialization.

Previously: The Funambulist Nº10: Architecture & Colonialism, Magazines to make you forget that we’ve just entered the Dark Age: The Funambulist, Neural and Gambiologos, The Funambulist magazine. Politics of Space and Bodies and Weaponized architecture.

Image on the homepage: A MATA SE-TE COME, by Uýra Sodoma. Photo: Lisa Hemes.

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Oh man! / Plus c’est gros plus ça passe?

biterue2005 biterue2008
THE ORIGINAL?
Pfizer Viagra – 2005
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Agency : JodyXiong (China)
LESS ORIGINAL
État Libre d’Orange – 2008
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Agency : Ogilvy Paris (France)
LESS ORIGINAL
Sydney Sexpo – 2023
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Agency : The Core (Australia)

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7UP Ramadan Packaging Design : A Case Study

To celebrate the spirit of Ramadan in Bangladesh, 7UP® embraced the single largest occasion of the year with its latest limited-edition packaging that fully reflected the themes of this auspicious period with green and gold packaging. Ramadan is one of the most important cultural occasions in the country, with families and friends coming together to feast each evening at the time of Iftar. 7UP is the CSD leader in Bangladesh, so it was important for the brand to embrace local relevance with Ramadan-specific designs and be a welcome addition to Iftar tables across the country.

To create a distinctive 7UP x Ramadan 2022 packaging design, the Design Team drew inspiration from the local motifs surrounding the occasion of Ramadan. A green substrate reflects the strong association with Ramadan and Bangladeshi culture, while anchoring the 7UP brand. And the design language was influenced by Islamic architecture, utilizing geometric symmetry and expanding to infinite patterns. Luxe gold tone and celestial design elements capture consumers’ initial attention. And a crescent moon and stars, which are culturally relevant icons of the Ramadan season, encircle the 7UP logo. Smaller red star accents subtly borrow from the 7UP logo color scheme, lending to brand recognition. And to really help the product shine, gems and stones were added atop these patterns.

The Design Team also created influencer kits that were sold via e-commerce channels, for in-home consumption and to increase brand love with consumers. Influencers (both paid and organic) received limited-edition packs containing two specially designed cans as part of their Ramadan gifts , and shared their joy with thousands of followers online. In addition to packaging, The Design Team also created a retail toolkit including all Point of Sale collateral to enhance the 7UP x Ramadan 2022 limited edition designs and enable the brand to stand out amongst competitors. The team’s visuals were also featured in A 7UP x Ramadan 2022 TV campaign and digital/ social platforms.
The 7UP x Ramadan campaign was well received, reaching 14.46 million people and garnering 22 total media stories (both print and online). Additionally supporting these efforts, 7UP collaborated with Prothom Alo, the leading Bangla language daily newspaper in the nation, to publish ‘Summer Cooler’ recipes under the campaign #IftaarWith7UP. These refreshing drink recipes were made and presented with the 7UP bottles in tow. This content was aired on TV (Nagorik TV) and shared on social platforms (Prothom Alo) and appreciated by viewers.

By the Pepsico Design And Innovation, India

7Up Ramadan
7Up Ramadan
7Up Ramadan
7Up Ramadan
7Up Ramadan

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