Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic’s 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and…
Wendy’s wants you to know that it’s open until “midnight or later.”
When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football’s global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club…
Purpose is not a watered-down reflection of whatever happens to be trending on social media.
Adobe and Hasan Minhaj are here to liberate employees from the spatial and environmental confines of lethal and clunky office supplies. And they are channeling an oft-memed, cult classic film to do it–while simultaneously marking a milestone anniversary for the software giant’s most famous invention: The Acrobat PDF. In “I Love you, Adobe,” the award-winning…
Michael Smith, head of brand marketing, discusses “irreverent optimists,” an NBA partnership and why he admires YouTube TV.
Doja Cat’s iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic proportions was born, rooted in transparency and genuine fan connection. Taco Bell, Deutsch LA, and Doja Cat’s team joined Adweek at…
It’s smart to rely on the essentials—the things that are still relevant and effective—and then to experiment with emerging technologies and trends.
(TrendHunter.com) In a world where social responsibility and positive change are gaining increasing importance, this list of social good trends comprises multiple initiatives across various industries that inspire,…
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis’ North American brand portfolio. TKT…
Automaker’s supplier development program helped TKT & Associates get to know brands.
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event’s 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard’s Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company’s chief marketing and communications officer. Mehra, standing before an…
The goal is to make it easier for advertisers to activate, measure and optimize campaigns.
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client’s business. It may even throw in a few reassuring percentages and multipliers just to punctuate its point. What it doesn’t often do is tell you how…
The median brand deal pricing in 2023 is $500 for Instagram and $400 for TikTok, according to FYPM’s report.
Breakup of 15-year partnership will mean changes for the vodka and tequila brands.
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community. In order to avoid attempting impractical moonshots, Long prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year…
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a part of a tribe is etched in our DNA, and aspirational brands leverage their culture and values to build their tribe….
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he’s a native New Zealander. He’d once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. “It was me and 36 Finnish girls,” the actor-director told Adweek. “I left that…
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