Jun 28

Pepsi Brings Super Bowl Halftime Flash to Champions League Kick Off Show

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When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football’s global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club…

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