National Geographic Lays Off More Writers

The company did not specify how many were shed and said that the magazine, known for its focus on discovery and exploration, would continue to be published on a monthly basis.

Marketers Are Caught Between Rainbow-Hushing and LGBTQ+ Controversies

After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community’s annual celebrations. At the same time, threats of violence from anti-LGBTQ+ groups, in addition to a longstanding skepticism from the queer community regarding the authenticity of corporate…

Watch the newest commercials from Domino’s, Geico, Pizza Hut and more

Domino’s delivery people defy gravity as they fly through the sky in a spot that hypes the chain’s new Pinpoint Delivery service.

Theme park Liseberg halts all advert-teasing against Gröna Lund after fatal accident.

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Liseberg stops all advertising after Sunday’s fatal accident at Gröna Lund.

Marvin Kitman, Satirist Whose Main Target Was TV, Dies at 93

He twitted the networks for 35 years as a critic at Newsday. He also audited George Washington’s wartime expense account and wrote a biography of Bill O’Reilly.

LGBTQ+ group criticizes NHL Pride jersey policy in new campaign

‘Prideless flag’ from Canada’s Get Real Movement protests banning of Pride warmup jerseys.

How Taylor Swift helped Gillette Stadium reshape its social strategy

Taylor Swift’s Eras Tour impacted Gillette Stadium’s social media approach—plus, how its social team engages with music and sports fans year-round.

Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities

For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players…

'Hot Ones' and Grubhub bring the show's hot wings to NYC delivery

New York City-based fans of the YouTube series “Hot Ones” are about to feel the heat.

See Yourself in Sound With Bang & Olufsen’s Interactive Global Campaign

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…

How different generations view diversity in advertising

New survey reveals attitudes on LGBTQ+, racial, ethnic and age diversity, and disability representation across Gen Z, millennials, Gen X and baby boomers.

How different generations view diversity in advertising

New survey reveals attitudes on LGBTQ+, racial, ethnic and age diversity, and disability representation across Gen Z, millennials, Gen X and baby boomers.

Unilever Says the ‘Jury Is Out’ on Generative AI, For Now

With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools such as ChatGPT or Dall-E could play in helping it produce ads that shift products at scale. At any given time, the Ben & Jerry’s owner has around 300 applications of AI supporting its supply…

The top 5 food and beverage marketing ideas to know about right now

Ad Age’s take on the most interesting recent food and beverage collaborations.

B-to-B Agency Doremus+Co Shifts Focus to Creativity With New President Sarah Lent

B-to-b marketing has been around for well over a century, as exhibited by Omnicom’s dedicated b-to-b shop Doremus+Co, which celebrates its 120th anniversary this year. But only recently has business-to-business marketing come to the forefront of the marketing world. In the past few years, Cannes Lions has added a Creative B2B category, LinkedIn started its…

Flipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics–technology and travel–and a third, personal finance, will follow…

Brands That Balance Vibes and Value for Festival Season Can Win Over Passionate Crowds

Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they’ll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation–which hosts Lollapalooza, Rolling Loud, Austin…

‘Barbie’s’ dream brand collaborations—inside the movie's marketing machine

“Barbie” marketing features a robust campaign of product partnerships, immersive activations and brand integrations.

Even Ryan Seacrest Can’t Resist the Lasting Pull of Game Shows

“Wheel of Fortune,” “Jeopardy!” and “Family Feud” continue to attract big audiences even as streaming upends viewing habits.

True Value names Laughlin Constable first AOR in a decade

True Value names Laughlin Constable its agency of record.