Hasta La Creative!

With industries and legal systems increasingly siding with users when it comes to control over their personal data and how it’s shared, the spotlight on zero-party data has only intensified. Recently deemed by Forbes as “the new oil,” zero-party data is defined by Forrester as “data that a customer intentionally and proactively shares with a…

The 2023 Pepsi National Battle of the Bands takes place Aug. 26 at NRG Stadium in Houston, Texas, showcasing the talents of eight marching bands from Historically Black Colleges and Universities (HBCUs) across the U.S. Ahead of the event, the National Battle of the Bands (NBOTB) launched an official mobile app that allows fans to…

There are millions of podcast hosts in the world but, as Funko proves in the latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart and Luz Corona. In the latest episode, the Adweek Europe brand editor and community editor are joined by Funko vp of POP! Yourself & Retail Dave…

Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points reveal that despite their premium reputation, private deals contain the same low-quality media that populate the rest of the open internet. The Association of…

Mr. Murdoch, the C.E.O. of Fox Corporation, abandoned his lawsuit against the news outlet Crikey in April. The payment covers the publication’s legal costs.

Air Supply’s ‘All Out of Love’ anchors the latest advertising to commiserate with discarded objects.

Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on…

In this episode of Brave Commerce, Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior and the impact of digital transformation. Talking about the dynamic nature of marketing within the alcohol industry, Calloc’h highlights the expansion…

Não é tão fácil enxergar quanto outras buzzwords e promessas mirabolantes que fizeram espuma nos últimos anos, mas a revolução da IA na publicidade está em pleno andamento. Gigantes como Nestlé e Unilever estão adotando tecnologias generativas, como ChatGPT e DALL-E, para criar conteúdo e reduzir custos. Surpresa nenhuma, claro, mas segundo reportagem da Reuters, …

Leia IA na publicidade: a irresistível promessa de redução de custos acelera a adoção da tecnologia por grandes empresas na íntegra no B9.

Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness’ new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency will still handle media for the company. In its search for a new agency, Orangetheory was looking for a positioning refresh in the category to…